Li Ruyi

Li Ruyi

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Li Ruyi, born in Wuhan on March 8, 1980, was born in Panyu, Guangdong Province.

Personal profile

I met Ou Ning in middle school.
College English (international news and communication), undergraduate.
In 2003, he was the coordinator of Beijing sonar 2003 International Electronic Music Festival.
In 2004, he planned to host "Guangzhou sonar 2004".
In 2005, he founded global noise online and is also a member of "voice of China Group", disseminating alternative sound art. His translation is "urban voice: City voice", 2007. he used to be an entertainer, translator, freelance writer, music critic, and played experimental music for two years. The reason why he came into the public view is that this post-80s man started playing e-books when he was 30 years old.

Tang tea project

A Chinese e-book publishing group dedicated to creating a "new realm of reading" was established in October 2010, and its first work, out of control by American future master Kevin Kelly, was sold in Apple App Store in July 2011. In October, the biography of Steve Jobs was launched, with a price of 45 yuan, equivalent to 60% of the physical book. 12000 copies were sold in the first week after it was launched on the app store. After launching a series of e-books, Tangcha plans to build a bytepress (including the bytepress app and the online bookstore). Li Ruyi's slogan is: to be the best e-book city in the Chinese world. 1000 books are planned this year.
In fact, Tang tea is not a well planned business. Li Ruyi likes reading books. Every time he moves, he has 20 cases of books, which is very troublesome. He wants to see the books he wants to read in a comfortable way on his mobile device. But the reality is that the reading software on the electronic device is not very easy to use, the font design and typesetting are unreasonable, and the downloaded pirated books are always wrongly written. "Chinese e-reading, really no one is doing well." One day in 2010, Li Ruyi and Zhao Jiamin, the founder of dongxi.com, had dinner at Pizza Hut and talked about e-books. They hit it off and decided to make quality e-books.
When giving the name to this business, Li Ruyi deliberately avoided such words as book and reading, but thought of a very ancient name: Tang tea. "Tang tea is a traditional color in Japan. We think it has a good artistic conception, so we use it." generally speaking, the partners of Tang tea include the copyright holders, including the authors, publishers and booksellers. The profit-making method of both sides is revenue sharing, and 50% of the pre tax sales revenue of e-books belongs to the copyright owner. But for the books that need to pay the minimum deposit in advance, the excess part is taken to share the income. now who is most likely to spend money on legitimate e-books on mobile terminals? Li Ruyi's answer: Internet people and media people. This is the current user group of Tangcha. What about the future? "In the future, people who are willing to pay for high-quality things will be expanded." Li Ruyi has a persistent adherence to user payment.

Personal entrepreneurship

From free to pay is the general trend

Someone in Zhihu asked, "what can surpass or subvert the Internet?". Li Ruyi's answer: capital is subverting the core spirit of the Internet, which just makes the Internet more and more real. Li Ruyi believes that the initial Utopia and anarchism ideal of the Internet will become real in the face of the entry of capital, which is the boundaries and rules of the real world.. the way for Tang tea to keep pace with the real world: no restrictions or exemptions. In Li Ruyi's words, "Xinhua Bookstore does one-day limited free, I also do one-day limited free." Some people think that virtual things have no cost, or the cost can be ignored. This is wrong. There is still a cost to virtual things, and someone has to pay for it. " Unlike other e-books that let advertisers pay, Li Ruyi chose to let users pay. "when advertisers pay the bill, the content will be inclined to advertisers, so it will form ads that interfere with reading very much, at the expense of user experience. Do you like to see a page with ads flying around? If there's a clean page, don't you want to see it? " If the former's free means 3 million users and the latter has 10 paying users, Li said, I would rather have the latter. it is undeniable that Tang Cha, as a genuine paid reader in China, is not only a pioneer of online novels, but also a "serious book". Everything is just an attempt. Li Ruyi likes to try: "as a start-up company, if you don't do something experimental, it's not worth doing."

The best design is invisible

Tang tea needs to charge users, which is very important to ensure the quality of products. this can be shown in the following aspects: the bold font used by Tang Cha purchased the right of use from visionmark Ltd., a Hong Kong font team; the page turning method of Tang Cha's books is sliding rather than simulating page turning; and the "Steve? There is a little difference between the biography of jobs and CITIC edition, because Li Ruyi proofread and corrected some inaccuracies in translation; the footnotes of e-books use Popover, so users don't need to turn to the end of the text to see the emerging notes, etc. in the interview, I expect Li Ruyi to prove the quality of Tang tea with more examples. Li Ruyi refused. "I know a lot of teams will talk about how much effort we put into it, or analyze how they thought in the first place in a particular detail. But these are our trade secrets, and I can choose not to tell them. " Li Ruyi quoted science fiction master Arthur Clarke as saying: the most advanced technology is no different from magic. "If the magician told you how the magic was made, would you still find it attractive? The best design is invisible. It's natural that you don't feel how good it is. " "if your thing itself can't make people feel good, what's the point of analyzing me here and there with others." Li Ruyi seized the opportunity to ask: "have you ever used our products?" answer: "yes." ask: "OK? A: "good." Li Ruyi: "that's enough."

Subversion is always a by-product

Li Ruyi explained to everyone why he wanted to make Tang tea: because he liked reading books and wanted to see the books he wanted to read in the way he wanted to read, so he made it. It was so simple. "many Internet products are designed to meet the needs of entrepreneurs at the beginning. It's the same with us. I'm not thinking about subverting anything. Some people see successful examples. For example, Google subverts many things and apple subverts many things. They think it's cool, so they say they want to be such a company. I think it's putting the cart before the horse. You should first think about what problems to solve and what value to bring to people, so as to run the business. Subversion is always a by-product. " ask Li Ruyi: don't you want to bring a revolution to digital publishing? Li Ruyi replied: that is also an incidental result. Our goal is to make people comfortable to read what they want on handheld devices. to achieve this goal, Tang Cha will do Android and kindle versions, a bookstore app, and even social reading. as for competitors, Li Ruyi said that he has not seen them yet. Some of them are copycats, but not competitors. He thinks that Douban reading may become a competitor of Tang tea in the future: "because Douban is also a company that pays attention to quality. At least in terms of projects, they believe in the retail model and are doing it seriously. But competition is definitely a good thing. Any market needs it. The ultimate benefit of competition is the users. If we lose, we lose. " I searched Li Ruyi on the Internet and found a question titled "who is Lawrence?"? 》Lawrence is a person who says "OK, this is as good as swego" and "no, keep pushing". Baidu Encyclopedia content is shared by netizens. If you find that your data content is inaccurate or incomplete, you are welcome to use your own data service (free) to participate in the correction. Go to > > now

Chinese PinYin : Li Ru Yi