Florence Town, Tianjin

It is a Beijing Tianjin famous product outlets far away from the urban area of Tianjin. It is the first large-scale high-end famous product discount center and leisure culture center with pure Italian style in China. A variety of famous brands together, is a shopping destination; also because of its Italian style architecture, beautiful European style, is also a good place to shoot.

Florence Town, Tianjin

Tianjin Florence town - Beijing Tianjin famous product outlets is China's first large-scale high-end famous product discount center and leisure culture center with pure Italian style, covering an area of about 180000 square meters, a construction area of 70000 square meters, and a rentable area of 49000 square meters. With luxury, international famous products, sports and outdoor and leisure shopping theme experience area, Beijing Tianjin town has nearly 200 top Italian luxury brands and international and domestic high-quality fashion brands, providing consumers with multi-level brand choice.

Project location

"Florence town Beijing Tianjin famous product outlets" is located between Beijing and Tianjin, with convenient transportation, only 100 meters away from Wuqing station of Beijing Tianjin intercity high-speed railway. It's only 22 minutes from Beijing South Station (13 minutes from Tianjin) by Beijing Tianjin Intercity High Speed Railway. Every day, 22 trains stop at Wuqing District, and the distance between the train station and the main entrance of outlets is only 100 meters. There are also two free trains from Beijing and Tianjin to travel to and from the town, which is convenient for customers to visit and shop in the town. Convenient transportation, Italian beauty and integrated facilities make the town an unprecedented shopping experience for Chinese consumers, making it the best choice for family, friends and lovers to enjoy shopping all day long.

Project brief

Experience Italian style

In order to complete a subversive design of outlets in China, the design team and architectural experts of Florence town pay special attention to the rational use of space and the use of high-quality building materials. Whether it is environmental design, store facade or public entertainment area, they maintain the design style of Italian traditional town and strive to achieve perfection. In order to recreate the life scene of the Italian town in the 16th century, every detail of architecture and decoration, no matter the appearance or walking path, or even the pillars and porches, is unique. The selected materials are also the embodiment of Italian classical style, such as antique roof tiles, decorative frames and high-quality wood and iron street furniture. Innovative technologies and materials are fully utilized to improve building quality, save energy and reduce maintenance. The landscaping and vegetation coverage of sidewalks and parking lots greatly improve the landscape comfort of these areas and realize the virtuous cycle of the natural system. 2800 free parking spaces are surrounded by four entrances to facilitate consumers to enter any area for shopping. The overall design strictly separates the public space from the use area of employees to ensure that consumers can enjoy a relaxed and undisturbed shopping and leisure environment.

According to reports, in Europe and the United States, outlets is no longer just a place to sell discount brands, but has become an important place to promote high-end brand image and show fashion trends. It is also a comprehensive service center integrating shopping, leisure, entertainment, tourism and other functions. Chinese consumers' brand awareness and famous product consumption ability are constantly mature. "Florence town Beijing Tianjin famous product outlets" is representing the top level of today's high-end famous product discount center, which will meet the high-level pursuit of Chinese consumers for high-end brand consumption, quality and service.

Transportation:

Wuqing station of Beijing Tianjin Intercity line

Developers

RDM group:

RDM is a real estate company under the Italian fashion, retail and real estate giant fingen group. RDM manages more than 20 real estate development projects, with a total construction area of more than 610000 square meters and a total value of more than 13 billion euros. As a private real estate developer, RDM invests equity assets in various real estate development projects, and actively forms strategic partnership with internationally renowned companies. Over the years, RDM has developed into one of the most important real estate developers in Italy. At the same time, Italy has also participated in the real estate development and construction projects in China, Hungary, Romania, the United States and Turkey. RDM is currently committed to the development of the following three types of projects: retail center, luxury hotel and residential development, as well as the restoration and rational use of ancient buildings. RDM, together with McArthur Glen, has developed a designer brand discount store, outlets, which has become a leader in the Italian industry and has built and operated outlets with a value of more than 500 million euros.

Weite company of the United States:

Founded in 1981 in New York by Mr. Li Xuehai, founder, chairman and CEO of Witte group, Witte group has developed into a global integrated group with Witte supply chain services, Witte clothing company and Witte global investment before 2013, with a total number of employees of more than several thousand. Witte group's customers include more than 500 companies with global reputation in fashion and retail industry, and more than 25 years of experience in luxury retail and commercial real estate development in China. Witt group has been listed as one of the 200 largest private enterprises in Greater New York by crane business magazine. In September 2008, Forbes magazine rated Mr. Li Xuehai as one of the 25 most influential Chinese Americans in American business. In January 2006, President Bush appointed Mr. Li Xuehai as a member of the White House presidential Advisory Committee on Asia Pacific Affairs. In December 2010, President Obama awarded him the presidential Social Service Award. Mr. Li Xuehai is also a member of the 100 people's Congress of the United States and a member of the Tianjin CPPCC.

Brands settled

At present, Beijing Tianjin town has nearly 200 top Italian luxury brands as well as international and domestic high-quality fashion brands, including Prada, Gucci, Fendi, Celine, Bulgari, chole, Burberry, Givenchy, Bottega Veneta, Salvatore Ferragamo, Roger Vivier, Armani, Loewe and Ermenegildo Zegna, dunhill and other world-class famous brands; in October 2014, the third phase of the town was officially opened to the outside world, which also means that the brand superposition advantage of the town has become more obvious. The new brands in the third phase include Valentino, DKNY, DVF I.T., Marni, MCM and other 33 stores, including Mulberry, which opened the first ole store in Chinese mainland, and the Gucci, which is also the largest otter store in Asia, has been pleasantly surprised by consumers. More powerful brand lineup, provide consumers with the most abundant brand choice, the annual average 2 fold top brand, designed to create a more perfect shopping experience for you.

Project news

By the end of August 2015, Beijing Tianjin town had received more than 13 million tourists with a turnover of nearly 7.5 billion yuan.

As the only pure Italian famous outlets, Florence town is steadily expanding its territory in China: by the end of 2017, Florence town is expected to build seven outlets in China, covering Beijing, Shanghai, Guangzhou, Chongqing, Chengdu, Qingdao, Wuhan and other important second tier cities. The total investment in China will reach us $1 billion, with more than 30 million, The project covers an area of 2000 square meters and is expected to receive more than 30 million tourists every year. "Florence town" will join hands with more Italian and European fashion, luxury brands and Chinese selected fashion brands to bring pure Italian style experience and world top fashion shopping feast to Chinese consumers, and lead the healthy and orderly development of China's outlets industry.

Address: Florence Town, north of Qianjin Road

Longitude: 117.017954

Latitude: 39.376248

Tel: 022-59698000

Tour time: any time

Transportation information: 1. Bus: take bus No. 611 or 607 and get off at Yangcun railway station and go west;

2. Free shuttle bus: two buses every weekend, starting from Beijing / Tianjin, Beijing and Tianjin departure time: 9:00, 15:30; Wuqing departure time: 14:00, 20:30. Beijing bus takes place at the east entrance of JINGMAO street, under the main road bridge of the Third Ring Road, that is, under the bridge 30 meters east of the parking lot on the east side of Guomao Hotel; Tianjin bus takes place opposite Xiaobailou subway station (parking lot on the south side of Binjiang shopping center);

3. Train: take the Beijing Tianjin Intercity Railway, only 23 minutes from Beijing south station, 13 minutes from Tianjin, and get off at Wuqing station

4. Self driving

Opening hours: 10:00-21:00 from April 1 to October 31, 10:00-20:00 from November 1 to March 1 of the next year

Chinese PinYin : Tian Jin Fo Luo Lun Sa Xiao Zhen