Hongbo Plaza

Hongbo Plaza

Hongbo Plaza is a super large comprehensive underground business center with an area of nearly 50000 square meters, which is invested and built by Harbin University of Technology Group and integrates commerce, catering, entertainment and leisure. The landmark building in the center of the square is a glass house with a stainless steel ball on top. It is located in the original site of St. Nicholas Cathedral, the prosperous commercial center of Harbin. Hongbo Plaza is a symbol of brand and strength. Many famous brands in China, such as Yalu, Hongdou, Hengyuanxiang Stay here.

brief introduction

Hongbo Plaza, located in the origin of Harbin City, was founded on July 1, 1997. Now it has developed into a mid-range clothing monopoly market integrating distribution and retail, with strong network radiation and brand control functions. Hongbo Plaza has attracted consumers at all levels with its beautiful environment and high-quality service. The brand clothing in Hongbo Plaza has been continuously packaged and promoted by its clothing agents, and has been able to add value rapidly. Over the past few years, we have built a huge and stable brand clothing market distribution network, and seized a huge market share by using the established brand clothing marketing network.

Historical evolution

Saint Nicholas cathedral is located in the center of Heilongjiang Provincial Museum Square, Nangang District, Harbin. The designer is baldrevsky, an architectural expert in Petersburg, Russia, and the civil engineer AK levjiv is in charge of the construction. Harbin used to be a small fishing village. On June 3, 1896, Li Hongzhang, the imperial envoy of the Qing government, signed the "Sino Russian secret treaty" with Russian finance minister Vitter and foreign minister Romanov in Moscow. Russia seized the right to build railways in China's Jilin and Heilongjiang provinces. To build a middle east railway, the railway must have a railway station. In April 1898, Russian Engineer hitlovsky led a special investigation team to Harbin to establish the triangle between the Songhua River and its tributary Ashe river. He suggested that the intersection of the Middle East Railway and its South Manchuria branch line should be set there, 126 degrees 38 seconds east longitude and 45 degrees 45 seconds north latitude. They chose to build a railway nearby There was a railway station built in the wasteland of a small fishing village, so there was a railway station first, and then Harbin.

On October 13, 1899, the foundation was laid. In the spring of 1900, construction began. In July, the boxers besieged Harbin, and the project was suspended. On December 18, 1900, the project was completed, and the "holy" ceremony was held. The total cost is 200000 rubles. The church plane for the North-South Greek cross, concentrated symmetrical layout, all of the original wooden frame well dry composition. The main part is similar to an east-west tent, above which stands an unequal hexagonal pointed building with a round head shaped ornament and a cross. In the north of the tower, there is a bell tower. The top of the tower and the main body are tent shaped. There are three round head ornaments on it. The middle one is slightly higher, and there is a cross on the top of each round head. The third part of the church is the altar, which is the main part of the church. The roof is covered by hexagonal fish scale iron, and the round head is covered by quadrilateral black and white iron sheet. The neck of the round head has a serrated round decoration, which has a typical Russian style. The church is surrounded by iron fences and planted with trees and lawns. There are exquisite paintings of the statue in the church. Among them are the oil paintings of father, son and holy spirit created by grushenkao, who graduated from the Higher Academy of Fine Arts in Petersburg, the oil paintings of the Virgin Mary given by officers and soldiers of Amur military region, the great Saint Nicholas sent from Russia, the saint Jesus given by the Russian Far East Commander EN glockay, as well as the saint Krishna and the gold and silver cross diamonds.

In 1934, it was designed by Russian engineer Na a. ulasovitz. On the north side of the church courtyard, another small chapel was built in a rectangular shape.

In the late night of August 23, 1966, "the church was demolished as" four old ".

In 1968, the "proletarian cultural revolution monument" was established and named "red tower" (commonly known as popsicle tower, because of its shape like popsicle), which was also demolished in 1972.

In the 1980s, there was nothing here, just an empty flower bed around the island

On January 1, 1996, the transportation project of the museum square was fully open to traffic on the ground and underground. In June 1997, the sunshine hall was built at the original site of lamatai. The total height of the ground building of the Sunshine Hall is 35 meters. Starting from the ground level, it is composed of four parts: spherical grid, four ribs, main pole and golden snowflake. The spherical grid is divided into four large blocks by four ribs, and the green hollow laminated glass forms a step shape. A golden snowflake with a diameter of 3.9 meters is embedded in the top of the building. The design implication of the designer is: the golden snowflake represents the style and prosperity of the northern city of Harbin; the ball represents the crystallization of Harbin's economy, culture, science and technology, and education, and also represents the Pearl of Harbin swan; the glass steps symbolize the booming construction of Harbin; the green implies the "sustainable development" of Harbin's economy; and the steel ball and column are composed of steel balls and columns The letter "H" is the first letter of Hanyu Pinyin and English in Heilongjiang, Harbin and Hongbo square.

On July 1, 1997, Hongbo shopping plaza was set up on the ruins of the church, with the function of professional marketing of brand clothing.

Management characteristics

After several years of continuous exploration, Hongbo Plaza has made a large-scale strategic adjustment to its business layout, and has formed a reasonable pattern of "city in city". Fur city, suit City, sweater City, trousers City, famous city, men's street and women's street are like pearls around the Sunshine Hall. Domestic well-known brands, such as Yalu, Hongdou, Hengyuanxiang, MI Dadao, sdya, Valentino, etc., have settled in one after another, while more well-known brands are competing in Hongbo, joining hands with the strong and bringing together the heroes to cultivate huge business opportunities. In particular, the brand agent distribution center also has a Hongbo website, which is the largest clothing e-commerce "big room" in China, helping the merchants in the mall to drive onto the information highway of clothing management.

Here, it is a symbol of brand and strength.

Here is the cradle and birthplace of fashion brokers. Hongbo has a solid market foundation, and thousands of brand agents have great energy to successfully push numerous brands to the market. These brand agents are improving the level of clothing agents under Hongbo.

Nowadays, the pioneering, pragmatic and innovative Hongbo people have created a brand-new marketing mode with a brand-new marketing concept, and also brought the brand-new concept of "clothing broker". Under Hongbo, many brand clothing dealers gather to form "Hongbo clothing agent corps", which is launching a more powerful impact on the field of clothing marketing. Hongbo Plaza has entered a heyday of rapid development, controlling 85% of the market share of northeast brand clothing market, and has become the leader of northeast clothing industry.

geographical position

Out of Harbin railway station, right across from the Red Army Street, a bus stop to the "Museum" station. There is an east-west road in front of the museum. Dazhi street is the most prosperous street in Harbin. It is the intersection of Hongjun street and Dazhi street.

Related enterprises

Hongbo commercial projects include Hongbo exhibition shopping plaza, Mudanjiang Hongbo shopping plaza, Xicheng Hongchang and Hongbo exhibition shopping park.

Address: Nangang District, Harbin City, Heilongjiang Province

Longitude: 126.64451313018

Latitude: 45.757259584731

Chinese PinYin : Hong Bo Guang Chang