Tianjin Quanye farm

Tianjin Quanye farm

Located in the business center of Binjiang Road intersection in Heping District, Tianjin Quanye market, with a business area of 17300 square meters, was once the largest shopping mall in Tianjin and a large business district integrating commerce and entertainment industry. It is a symbol of Tianjin commerce. Now it is one of the three major retail department stores in Tianjin and one of the ten famous department stores in Tianjin. There are 30000 kinds of commodities in our business, and the commodity channels are all over the country. We are famous for the complete range of small commodities.

In September 2016, Tianjin quanyechang was selected into the "first batch of Chinese 20th century architectural heritage" list.

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Brand origin

Gao Xingqiao (1881-1948), the founder of Tianjin quanyechang, was born in Nanjing, Jiangsu Province. He was born as a blacksmith and was intelligent and studious since childhood. At the beginning of the 20th century, he once served as the weigher of Jingxing coal mine in Zhili. He was deeply appreciated by hannagen, the German in charge of the mine. Later, he served as the manager of Jinbao Coal Sales Department of the mine. He was re elected for ten years and gradually accumulated savings. He first built thousands of bungalows in Hedong wangdaozhuang, followed by Huachang Jindian in beimenli and Tianjin shopping mall in 1920. With the gradual southward shift of Tianjin's commercial center, after a period of investigation, gaoxingqiao selected an open space on Road 21 in the French concession. At that time, buildings had been built in two corners of the open space. To the North was the Industrial Bank of Zhejiang, which was completed in 1925; to the South was the Huizhong Hotel, which was completed in 1926; there were several low bungalows scattered on the East and west sides; and in the middle was the inventory yard of Tianxiang Hawking bank, which was stacked with waste wood, furniture, sand and stone building materials.

Gao Xingqiao had a unique insight. He expected that there would be great development here in the future. With ambition and courage, he spent a huge sum of 10400 taels of silver to buy this land with an area of 5 mu and 2 fen from the British Xiannong company. After the contract for the purchase of land was signed, according to the introduction of the French Ministry of industry, Gao Xingqiao paid another 10000 taels of silver to hire a French engineer of "Yonghe company" abray to be responsible for the design of the building, and a Shanghai engineer to assist.

According to the preliminary estimation of the design drawings, it will take more than one million ocean to build the mall. With the financial resources of gaoxingqiao at that time, there were difficulties. After careful consideration, he decided to set up a joint stock company to build the mall. Gao Xingqiao went to the trustee to persuade Zaizhen, the prince of Qing, to become the second shareholder of quanyechang and join three shares, that is 300000 yuan. Zaizhen named the shopping mall "Tianjin quanyechang". Because the meaning of "quanyechang" complied with the trend of "saving the country through industry" advocated by the society at that time, Gao Xingqiao was quite satisfied with the name of "quanyechang".

Shopping history

Located at the junction of Heping Road and Binjiang Road, quanyechang is a representative of Tianjin's commerce. It was founded in 1928. At that time, quanyechang was known as a city in the city and a city in the city. It can be said that the prosperity of Tianjin's modern pattern began with quanyechang. When it comes to persuasion, we have to start with a person and a plaque. This man is the founder of Gao Xingqiao, the business field of persuasion. Gao Xingqiao came to Tianjin with his grandfather in 1881. Since he was a child, he worked with his father to make iron in Tianjin. Later, he went to a nine-year school in the old city, and worked with his brother as a stoker and weigher in the railway and coal mines. Gao Xingqiao was smart and smart. He learned German during his time in the coal mine. He was highly valued by hannagen, the German in charge. He was transferred to the accounting room. Due to his excellent work, Gao Xingqiao was promoted to the manager of the sales and Distribution Office of the coal mine. From then on, Gao Xingqiao gradually became a comprador of the coal industry and formed a deep friendship with hannagen. In 1918, when Germany was defeated in the first World War, hannagen, the head of the coal mine, wanted to return to Germany. He gave all his industries in China to Gao Xingqiao, who acted as an agent for many German businessmen in China, such as the Bank of Germany and the "qishilin" restaurant. Taking this opportunity, he actively invested in real estate, built "transportation Hotel" and "Wilson building" one after another, and then jointly set up a large shopping mall "Quanye Chang" with others, becoming a typical representative of compradors who made a fortune by foreigners at that time.

The plaque of "Tianjin quanyechang" was written by the famous calligrapher Hua Shikui. Gao Xingqiao, the owner of the "quanyechang" at that time, found Hua Shikui and asked him to write it at the price of 100 ocean per word. Five words are 500 ocean. At this price, we could buy 250 bags of high-grade flour at that time. At that time, there was no technology to enlarge or reduce the size of the characters today, so the size of the plaque was as big as it needed to be. At that time, Mr. Hua Shikui put together three big eight immortals tables and spread them with paper. In his life, Mr. Hua Shikui had only two big character lists. In addition to the "peace gate" in Beijing, it was the "business field" in Tianjin.

"Quanyechang" was built in the French concession of Tianjin at that time, which was called "French shopping mall" by the authorities. However, Gao Xingqiao, who is quite economic minded, thinks that adding the word "France" to it will make the public flinch, which is not conducive to business operation. Therefore, he adopted the proposal of Zaizhen, the prince of Qingqing, as the cooperative shareholder, and named it "quanyechang". Zaizhen explained the origin of the word "Quanye". In 1905, the Qing government set up the "Quanye Exhibition Center" in Beijing, which was a "department store" to display and sell goods. And quanyechang is the subsidiary organization of the goods stored in this exhibition center. In those years of internal and external troubles, "persuading industry" placed the hope of industrial prosperity. Therefore, at the beginning of business, its business purpose was to write four warning words with the prefix of "persuading market". That is to say, we should encourage our people to prosper, be proficient in business, develop business, and create new markets. As a business guide, in order to develop. This is the reason for the three words "persuading business". "Tianjin Quanye field" is designed by French engineer mule, with a construction area of 21000 square meters, five three-dimensional floors and seven local corners.

At the beginning of business, until liberation, the first to third floors were rented to various shops and stalls. It is mainly engaged in daily necessities, cloth, silk, all kinds of utensils, clocks, jewelry, four treasures of the study, old books, antiques and so on. What is most interesting is that it is not only a shopping mall, but also a large entertainment place. At that time, there were "eight big days" in the shopping mall, namely Tiangong cinema, TIANHUAJING theater, Tianle theater, Tiansheng theater, Grand View Garden, Tianwei ball club and Tianlu Tea house, roof garden and Tianwaitian. At that time, the performances of famous Peking Opera actors were often performed in TIANHUAJING theater, which were full day and night. This kind of shopping mall was unique in North China at that time. At that time, TIANHUAJING theater was operated by Gao Bohai, the son of Gao Xingqiao, and the money earned was on the side of "quanyechang", which built the "Bohai building". Quanyechang was unprecedented prosperous.

"Quanyechang" was officially opened on December 12, 1928. At that time, there were more than 300 stores selling goods. On the opening day, the scene was unprecedented, ranging from Chinese and foreign officials to the common people. According to the older generation of Tianjin people, in addition to the victory of the Anti Japanese War and the liberation of Tianjin, the busiest time in Tianjin is the opening of the "quanyechang"! The period from 1931 to 1939 was the heyday of the market, but the prosperity lasted less than ten years. The Japanese aggressors launched a war of aggression against China, and most parts of North China were occupied. After the fall of Tianjin, due to the chaos of war, soaring prices, economic depression, and the sharp decline of people's purchasing power, there were few people in the market. Many shops in the market withdrew one after another because they earned less and paid more The business field began to decline. At this time, the "persuading business field" had been in a state of semi closure.

This situation did not change until after liberation. With the public-private partnership, the government invested in the transformation of quanyechang, which was integrated with the neighboring Tianjin shopping malls, making the "quanyechang" full of vitality again. In 1991, after ups and downs, quanyechang was expanded again, with a total area of 50000 square meters and a business area of 34300 square meters. It has become the largest multi-functional high-grade commercial building in Tianjin, integrating shopping, entertainment, leisure and service. With its unique characteristics and sincere service, it has become a shining city card of Tianjin.

Company profile

Tianjin Quanye farm was founded in 1928. Today, Tianjin quanyechang, which has a history of 88 years, has been transformed from a state-owned enterprise into a joint-stock enterprise in 1992. With modern management ideas and advanced development awareness, it has grasped the opportunity of reform, relied on the vast number of workers, reformed the internal mechanism, and strengthened the management, so that quanyechang, a time-honored state-owned enterprise, has developed into a new opportunity in the tide of economic system reform It is a large-scale enterprise group with the characteristics of enterprise system and modern management. Tianjin quanyechang group is an enterprise group with Tianjin quanyechang (Group) Co., Ltd. as the core enterprise and assets as the link. The total assets of the company are 1390.78 million yuan and the fixed assets are 591.67 million yuan. In 2003, the total sales reached 2.155 billion yuan and the profit was 7.53 million yuan. The company has achieved good economic and social benefits. It has been continuously rated as the top 20 commercial circulation enterprises in Tianjin in 2001 and 2002, and has made contributions to the development of Tianjin's commercial economy.

Establishing modern management characteristics is the management idea of Tianjin Quanye farm. The market positioning of "famous products, famous stores, fashion persuasion" has won the broad masses of consumers at different levels. The shopping malls operate more than 160 kinds of commodities of various grades, and more than 60000 varieties in various categories. Set shopping, sightseeing, catering, culture and entertainment as one of the multi-functional, comprehensive management, so that customers can enjoy shopping at the same time. Modern management characteristics and present situation

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