Mets bonway Costume Museum

Mets bonway Costume Museum

President Zhou Chengjian cut the ribbon -- the origin of building the Museum: MetS bonway group was founded in 1995. In the early 1990s, snowsuit was popular in the national market. In the fierce competition environment at that time, in order to start the brand of Metersbonwe and win the market opportunity, Zhou Chengjian, chairman and President of the group, personally presided over the design and production of a 4.64-meter-long, 5.4-meter-wide giant snowsuit, which was selected into the "Guinness Book of the big world" in Shanghai that year. It is because of this great system that another dream has been extended, that is, to pay attention to the inheritance of the costume culture of the past dynasties, and to start the development of fashion culture

Development history

The origin of the Museum

Mets bonway group was founded in 1995. In the early 1990s, snowsuit was popular in the national market. In the fierce competition environment at that time, in order to start the brand of Metersbonwe and win the market opportunity, Zhou Chengjian, chairman and President of the group, personally presided over the design and production of a 4.64-meter-long, 5.4-meter-wide giant snowsuit (4-meter-long, 6-meter-long, 5-meter-4-meter-wide). It was made in 1993. It took one month and consumed more than 160 meters. It was designed and produced by Zhou Chengjian, founder of Metersbonwe.) And was selected into the Guinness Book of the big world in Shanghai. It is precisely because of this giant system that another dream has been extended, that is, to pay attention to the inheritance of costume culture in the past dynasties, to collect and accumulate traditional national costumes. This dream has been sublimated into a more ideal realm, that is, to build a costume museum and show the creative traditional costumes to the audience. In the future, dreams become blueprints and realities. In August 2003, Zhou Chengjian went to Cambridge University to participate in an academic forum. Taking this opportunity, he and his teacher borrowed a car to travel in Britain for more than ten days. They visited many manors and museums in Britain and found that many of the cultural relics displayed in these places were from China. They were not happy because many of them were from the Allied forces of the eight countries Plundered from Chinese land. Considering that there are still many treasures of national folk culture lost overseas, I feel even more heavy. A sense of responsibility and mission to protect and rescue national folk culture arises spontaneously. Along the way, he thought: if we can excavate, rescue, collect, keep and display the long-standing and colorful costumes of various nationalities, it will be a very meaningful thing. As soon as Zhou Chengjian returned home, he called on the company's top management and proposed to prepare for the construction of MetS bonway clothing Museum. After that, several high-level meetings put forward discussions and gradually reached a consensus. Later, he went to Beijing to visit the National Costume Museum of Beijing Institute of fashion. He felt that it was ten times more difficult to accomplish this task than he had thought in the past. At the same time, he also felt that its significance and value were far beyond the original imagination, because if we can graft the long-standing clothing culture of Chinese dynasties, including all ethnic groups, into the brand culture of MetS bonway, even if it is one thousandth, ten thousand One third of them will have far-reaching significance. As a result, the confidence in building a museum has increased tenfold. The construction of Metersbonwe clothing museum can save the lost treasures, store the meaningful beauty, display the gorgeous clothing, and continue the context of the brand.

Preparation process

In January 2004, the preparatory group of Shanghai MetS bonway clothing museum was officially established. In accordance with the spirit of the company's work instructions to the preparatory group, the members of the group went to Zhejiang, Yunnan, Guizhou and other ethnic minority areas for on-the-spot investigation and collection from January to may in 2004. More than 1000 collections were collected and some clues were grasped. At the same time of on-the-spot investigation and collection, the preparatory group also collected collections from folk costume collectors through negotiation and transfer. The preparatory group of the museum also planned to inspect the cultural relic markets in Beijing, Tianjin, Shenyang, Xi'an, Shanghai and other places, and collected a number of valuable collections during this period. At the same time, the expert consultants also actively help the clothing museum to carry out a series of collection work through various channels, collecting a total of more than 500 pieces (sets) of various collections, ensuring the quality of the collection and greatly enriching the collection of the museum. At the beginning of the establishment of the preparatory group, the formal design bidding of the museum was also carried out in full swing. Finally, it was determined that Tang Xuxiang, a professor of the Academy of fine arts of Tsinghua University, would design the museum and adopt the exhibition scheme of combining Datong cabinet, independent display cabinet and large vertical display screen. On January 18, 2005, the Shanghai Municipal Cultural Relics Administration Committee officially approved the establishment of Shanghai MetS bonway Costume Museum. In January 2005, the museum was registered by the Civil Affairs Office of Shanghai Civil Affairs Bureau. So far, Shanghai meitesbanwei clothing Museum has a legal identity. After nearly one year's design, construction and exhibition, in December 2005, Shanghai Metersbonwe clothing museum was finally completed and opened to the public.

Collection

During the preparation period, the museum invested tens of millions of RMB to collect three ethnic groups: Han, she, Naxi, Bai, Miao, Shui, Dong, Yao, Yi, Zhuang, Li, Dai, Buyi, Tibetan, Maonan, Gelao, Ge, Mulao, Tujia, Mongolian, Hezhe, Kazak, Tajik and Kirgiz More than 5000 pieces of clothing, embroidery, silver ornaments, looms, sewing machines, irons and other valuables of more than 10 nationalities. What is more precious is the collection of the manuscripts of Shen Congwen, the late famous writer and the research leader of Chinese costume history, which can be regarded as the treasure of the town hall. There is no lack of fine collections: Royal costumes, such as the twelve chapter Kesi Dragon Robe in Jiaqing and Ming Dynasty, the Golden Dragon colorful cloud pattern robe embroidered in Guangsha and Pingjin Nasha of Qing Dynasty, the Qing Qianlong's zangqing gold embroidered boa robe over shoulder, the Qing Guangxu red embroidered flower pattern "rich spring and Autumn" robe, and the Qing Xianfeng Kesi embroidered moon Dragon Robe, are not only full of royal dignity, but also show the supreme atmosphere. At the same time, their exquisite skills reflect the Chinese tradition The highest level of uniform clothing. The fashion clothing of the Republic of China mainly includes long robes, mandarin jacket, improved cheongsam and all kinds of jackets and skirts. The clothing culture of this period not only reflects the integration of Chinese and Western culture, but also shows the diversified pursuit and prosperous scene of Chinese clothing civilization, health and beauty in this period. The representative clothing styles of all ethnic groups are quite unique, such as Bai Niao clothing of Miao Nationality in yueliangshan area, Bai Niao clothing of Miao Nationality in yueliangshan area, Bai Niao clothing of Miao Nationality in yueliangshan area, Bai Niao clothing of Miao Nationality in yueliangshan area, Bai Niao clothing of Miao Hainan local Li people's double-sided embroidered women's clothes, brocade skirt, flower waist Yi embroidered women's gown and so on, these ancient styles, gorgeous colors, exquisite craft, reflect the colorful national dress art, a hundred flowers in full bloom, also reflects the mutual reference and cultural blending between various national arts. From the Yuan Dynasty to the present, there are various headdresses, necklaces, chest ornaments and hand ornaments of the Han nationality and various ethnic minorities. Among them, Mongolian Princess silver gilded coral headdress, Inner Mongolia Erdos Mongolian silver inlaid coral headdress, Alxa League Heshuote Mongolian lady silver inlaid coral headdress, Huhhot Princess mansion Manchu silver gilded Jade Phoenix mother of Pearl all show the rugged atmosphere of the Northern Nationality; Han Kirin silver lock, white-collar Miao silver comb, Buyi silver crane pattern inlaid pearl headdress, Jingpo flower and bird pattern bracelet, etc It shows the delicacy of the southern nationality. Every ornament contains rich connotation of national culture and art. The brocade category includes the Dragon quilt of Li Nationality in Hainan, the brocade, strap and embroidery of Han nationality, Zhuang nationality, Miao nationality, Dai nationality and Tujia nationality. The "Fu Lu Shou" dragon quilt, the "six spirits like to send the green dragon to heaven" dragon quilt, the "red bottom" dragon quilt with more than a year to welcome the auspicious "dragon quilt, and the" vase flower vs. phoenix pattern "Brocade of Maonan Nationality are all excellent works in brocade art. From these exquisite patterns and beautiful symbols, we can see the ingenuity of craftsmen of all nationalities in their bold imagination and artistic creation, as well as the unique folk customs and romantic paintings of all nationalities.

architectural composition

Today, the completed Shanghai Metersbonwe clothing museum is located in the Shanghai headquarters park of Metersbonwe Group, No. 800, Kangqiao East Road, Nanhui District, Shanghai, with an exhibition area of more than 2000 square meters. The first eye-catching is the cultural corridor of the museum, which is a group of large-scale copper murals reflecting the themes of mulberry picking and silkworm rearing, spinning and weaving, embroidery and tailoring. It not only reflects the ecological process of traditional clothing cutting, vivid pictures, bold and exaggerated modeling and decoration effects, but also is a pleasant clothing culture landscape. The museum and the company's new product exhibition hall, multi-function hall, Metersbonwe University, library and archives complement each other, forming a unique cultural landscape of the company. The interior design of the museum adopts the combination of Datong cabinet, independent display cabinet and large vertical display screen to highlight the open, atmospheric and overall effect. The giant snowsuit on display here has witnessed the growth and Entrepreneurship of Metersbonwe. Other exhibitions in the museum are divided into five sections: the kingdom of clothes and the supreme weather; national decorations and colorful neon clothes; folk charm and fashionable new clothes; exquisite ornaments and life ornaments; gorgeous brocade and the world.

The significance of Library Construction

Huang Nengfu, a senior consultant of the museum preparation work, a former professor of the Central Academy of Arts and crafts, and a clothing research expert, was very happy when he heard that MetS bonway group was going to build a clothing Museum. He said: This is the long cherished wish of the older generation of clothing scholars, and also the earnest entrustment of the older generation of revolutionary leaders. In the early 1960s, Premier Zhou Enlai demanded

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