Phoenix Royal Garden

Phoenix royal garden art base

synonym

Fenghuang imperial garden generally refers to Fenghuang imperial garden art base

Phoenix royal garden art base covers an area of about 100 mu. It is located in the hinterland of the Southern Song Dynasty imperial city ruins, with Fenghuang Mountain in the north and Qiantang River in the south. It is surrounded by China Academy of fine arts, Zhejiang Art Museum, China Silk Museum, Nanshan Road Art and leisure Street, lakeside tourism and Trade Street, Southern Song imperial street and other unique natural environment, cultural advantages and artistic atmosphere.

Phoenix Royal Garden

At the foot of Fenghuang mountain,

A picture full of poetry came into view,

In the green,

There are many romantic art halls, which are well arranged,

That is the Phoenix imperial garden art base.

Fenghuang Yuyuan art base has a total construction area of more than 30000 square meters, which is divided into three phases of renovation, of which the first phase has a construction area of 10000 square meters. Based on the imperial city of Southern Song Dynasty, relying on the unique human environment of West Lake landscape culture, the project, together with China Academy of fine arts, a well-known art institution at home and abroad, focuses on the trinity of "art, creativity and Exhibition" to create an art museum integrating art (Collection) exhibition, artist exchange, creative industry incubation, tourism and characteristic business Art base.

Profound cultural heritage

Fenghuang royal garden art base is located in the hinterland of Hangzhou, No.7 Fenghuang Shanjiao Road, only 2 kilometers away from Taimiao park. A thousand years ago, this is the seat of the imperial city of the Southern Song Dynasty. It has the ancient rhyme context of millennial precipitation, the essence of the beautiful scenery, and the lingering spirit of the Imperial City, which is the core of the Southern Song culture.

After thousands of years of time changes, the former strict and beautiful palace has become today's market shop. The natural charm of historical deposits is still flowing everywhere. Hefang Street, Gulou, Wansong academy site, Shengguo temple, Southern Song Yujie site and other historical and cultural relics stand in the midst. You can visit the Southern Song culture that has been deposited for thousands of years by following the footprints along the way. If you climb the Phoenix Pavilion on Fenghuang mountain, you can see a touch of West Lake to the west, a ray of Qiantang River to the East, and the old city below Take a panoramic view. On the west side of the art base, along the lush Wansongling Road, you can go directly to the West Lake scenic spot. You can not only experience the Jiangnan scenery of Guangshan shadow and willow dike smoke trees, but also appreciate the strong cultural and artistic atmosphere of Nanshan Road that has been infiltrated for a long time. On the south side, it is close to the Qiantang River. The magnificent or sailing Qiantang River scenery will become the source of inspiration for the creators

A paradise hidden in the city

Phoenix royal garden art base is located in the center of Hangzhou, a quiet place not known by most people. It is a real paradise hidden in the city. The park is close to the mountain, with luxuriant trees, rugged rocks and beautiful natural environment. It is adjacent to Zhonghe viaduct and Fuxing Bridge in the East. Through this traffic artery connecting the north and south of Hangzhou, it can run through the whole city and reach several expressways such as Hangyong, Huhang and Hangning directly. In the west, it connects Hangzhou ceramic market and extends all the way to Zhijiang road. The traffic environment is very superior.

Nirvana of Phoenix - a feast of Art

You can stroll in the ruins of the imperial city of the Southern Song Dynasty, or climb on the top of Fenghuang mountain to appreciate the style of the emperor who once looked down on the shape and style of the Imperial City, and think about the ups and downs of the Southern Song Dynasty. Or you can come to the West Lake, where the natural landscape and arts blend, and feel the light and heavy makeup in Su Shi's works With such a natural and glorious past, it is a place of natural beauty and cultural accumulation! When the inspiration of modern creativity and Southern Song Dynasty Royal culture meet here, it will naturally create the special mission of Phoenix royal garden art base to revive culture and art. Fenghuang Yuyuan art base aims to build a high-end art, cultural and creative industry gathering area, a cultural exchange center integrating art collection and exhibition, a garden style cultural and creative industry office and exhibition area, and an art creation and entrepreneurship incubation base. Finally, it will be built into an art (Collection) exhibition, artist exchange and innovation base with unique Southern Song Dynasty cultural characteristics It is an art base integrating Italian industry incubation, tourism and characteristic business. A cultural exchange center integrating art collection and Exhibition

A unique courtyard with unique Southern Song Dynasty cultural customs and a quiet space covered by ancient trees are just for arousing the artistic inspiration from the heart .

In this collection of the essence of the Millennium culture, the core of the art collection and communication is to invite famous artists, sculptors, calligraphers, designers, well-known galleries, collection agencies and other artists or related units to enter. Fenghuang royal garden art base will transform the existing buildings and space into a landscape garden and a large-scale art work park. At the same time, art collection hall and exhibition hall will be set up, and thematic art exhibition and exchange activities will be held from time to time to provide artists with a good atmosphere for artistic creation and exchange, so as to create a comprehensive art platform for gathering creation, exhibition, exchange and trade.

Layout characteristics of Fenghuang imperial garden

Art collection area

The art base will reserve a space of 500 square meters to provide long-term art collection, display and display, as well as cultural exchange, and ultimately create an art collection space with contemporary art atmosphere, Southern Song imperial culture, and a sense of historical belonging;

Art exhibition area

The art base will provide 1000 square meters of space for artists, galleries and other related art and cultural institutions to provide irregular art exhibition activities such as photography, sculpture, illustration, installation art, arts and crafts, so as to form a dynamic spiritual space and art creative field, as well as an exquisite and international art exhibition platform.

Art and Cultural Exchange Center

The art base will provide a space of 1000 square meters to build a cultural and art based exchange place, specialized in art exhibitions, artist exchanges and other academic cultural activities, and eventually become an important and professional cultural and art exchange center in China.

The natural scenery of the garden style cultural and creative office compound is charming. The mellow strong coffee, the warm indoor seats and the refreshing outdoor leisure area under the green shade make people intoxicated no matter taking a nap or chatting for a long time Let the designer busy can move into the scene, relax or seek inspiration.

In the context of the imperial city with strong humanistic atmosphere and natural landscape, Phoenix royal garden art base will create a scene type business office space with perfect combination of Humanities and art, and a garden type cultural and creative office courtyard group with group landscape and courtyard architecture. The art base will introduce creative enterprises to develop cultural undertakings, such as registered companies in the fields of cultural planning and communication, architecture and interior design, advertising and brand design, and strive to create a high-end office space with cultural connotation, so as to build a leisure office gathering place for cultural and creative industries.

Incubation base of art creation and entrepreneurship industry

The art creation and business incubation base is mainly based on the culture and art industry, with the introduction of artists' studios, galleries and other professional art business institutions, and in cooperation with the famous art university, China Academy of fine arts, to build the only designated graduate employment training base of China Academy of fine arts. At that time, Fenghuang Yuyuan art base will gather a large number of domestic young artists and cultural and creative workers, involving film and television advertising, mural sculpture, jewelry, clothing, network, handicrafts, etc. through the establishment of a solid platform for artistic creation, exhibition, exchange, trading, entrepreneurship training and other activities, it will form a benign operation of artistic creation and entrepreneurship industry, and eventually become the most prosperous industry in China It is an active incubation base for art creation and entrepreneurship industry.

Reviving culture - history, art and creativity

The distribution center of modern art and cultural creative industry with the characteristics of Southern Song Dynasty imperial culture

This is an art space with profound cultural origins Along the gate into the Phoenix royal garden art base, as if into a full of modern design style, but very traditional historical characteristics of the cultural and artistic space. The well proportioned layout a quality suggestive of poetry or painting, Wutong, motley old walls, old houses, quiet cafes, and a strong cultural atmosphere. The organic integration of the historical context flowing for thousands of years and modern fashion elements shows a low-key and rich, profound and unique cultural and artistic connotation!

As the hinterland of the imperial city of the Southern Song Dynasty, Fenghuang Yuyuan art base adheres to the principle of "combination of protection and development". On the basis of fully retaining historical traces, it fully excavates historical resources and improves the added value of products. In terms of style design, the modern design style with the core of the Southern Song Dynasty imperial culture should focus on building the art base into a modern art and cultural creative industry distribution center with the characteristics of Southern Song Dynasty imperial culture.

On the basis of not destroying the main structure, the architectural transformation will use modern design techniques to extract elements with unique cultural connotation of the Southern Song Dynasty, strive to create a unique cultural and artistic atmosphere, and shape the Phoenix royal garden art base as a personalized space for artists to expand their personality and release their inspiration.

Historical, ecological and service-oriented creative industry art base

Phoenix royal garden art base is developed and managed by Hangzhou Fengping cultural and creative Co., Ltd., a well-known enterprise. It is estimated that it will invest about 10 million yuan to create the most historical and cultural value, covering art exchange and cultural and creative products

Chinese PinYin : Feng Huang Yu Yuan