Commercial pedestrian street

Commercial pedestrian street

Commercial pedestrian street is a kind of pedestrian street, which is the street where commercial activities are concentrated in the city. Commercial pedestrian street is composed of a large number of retail and service stores as the main body, concentrated in a certain area, forming a certain length of block.

Commercial pedestrian street originated in China. In Tang Dynasty, there were famous commercial streets in Chang'an: Dongshi and Xishi. Famous commercial pedestrian streets include Wangfujing in Beijing and Nanjing Road in Shanghai.

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introduce

concept

Commercial pedestrian street refers to the commercial concentration area of a city. It concentrates a certain number of stores and markets. So that people can walk to buy goods and services.

Commercial pedestrian street, the representative and card of city image, is dominated or participated by the government from project approval to construction, and its success or failure will directly affect the growth of regional economy.

origin

Commercial pedestrian street originated in China. In Tang Dynasty, there were famous commercial streets in Chang'an: Dongshi and Xishi. In the Song Dynasty, Qingming shanghetu was a typical commercial street. As large as a city, as small as a small town, they are trying to develop distinctive commercial pedestrian street. There is no doubt that the commercial pedestrian street has become a beautiful city reception hall. From "street" to "commercial street" and from "commercial street" to "commercial pedestrian street", the leap of three concepts leads to the change from "walking, shopping" to "leisure shopping, enjoying life". Commercial pedestrian street is the business card of a city, the symbol of urban prosperity and the finishing touch of urban operation. Therefore, it can be called "city living room". The interest in commercial pedestrian street is an indispensable part of fashionable women's life, and it is also one of the important tourism contents for travel lovers.

China's top ten commercial pedestrian streets: 1 Beijing Wangfujing 2 Shanghai Nanjing Road 3 Tianjin Heping Road 4 Hong Kong Causeway Bay 5 Chengdu Chunxi Road 6 Wuhan Guanggu pedestrian street 7 Taipei ximending 8 Harbin Central Street 9 Nanjing Hunan Road 10 Guangzhou Beijing Road 11 Chongqing Jiefangbei

effect

Economic function

Cultural function

Entertainment function

Leisure function

Protection function

Environmental protection function

Traffic function

type

1. Classified according to the mode of transportation

A complete Pedestrian Street (no motor vehicles)

B Pedestrian Street (tram, overseas, semi pedestrian street)

2. According to the space form classification

A open Pedestrian Street (no structure above the road)

B. semi enclosed Pedestrian Street (a form of ceiling raised by buildings on both sides of the street, also known as road with overhanging ceiling)

C closed pedestrian street

3. According to the moving line design of Commercial Street

① Single line: a person's walking path follows a line (for example, Wangfujing, Xidan)

② Multi line type: branched, well shaped, non shaped, for example, Huaihai Road, Shanghai)

③ Three dimensional: in the interior, the business line is spiraling, it is very suitable for catering and leisure business

④ Inner corridor type: inner corridor type is a multi-storey commercial form without "top". "The inner corridor type pedestrian street is like a big bowl. People are sucked up from the bottom and stroll on each plane layer by layer."

The biggest difference between the inner corridor commercial street and the three-dimensional commercial street is that it is flat layer, and generally open-air, no ceiling.

4. Classification by function

A shopping

B entertainment and leisure

C food

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Pedestrian street is a commercial landscape street, cultural street and leisure Street integrating shopping, food, entertainment, leisure and culture.

Tianjin Food Street, Kaifeng Bookstore street, Shanghai Duolun Road Culture Street, Shaoxing Lu Xun's hometown pedestrian street.

design code

The code for design of shop buildings (JGJ 48-88), which was implemented on April 1, 1989, has made the following provisions for Pedestrian Commercial Street.

Section 2 pedestrian mall

Article 2.2.1 the Pedestrian Commercial Street shall be closed to traffic, and shall comply with the relevant provisions of urban planning, fire control and transportation departments.

Article 2.2.2 when the original urban road is changed into a Pedestrian Commercial Street, it must have the condition that the adjacent road can afford the traffic flow in this section.

Article 2.2.3 the width of pedestrian mall shall meet the following requirements according to different conditions:

1、 The width of the red line should not be less than 10m;

2、 The width of the new Pedestrian Commercial Street can be determined according to whether there are facilities and pedestrian flow in the street, and a width of not less than 5m shall be reserved for fire engines to pass.

2.2.4 the length of Pedestrian Commercial Street should not be more than 500m, and the fire lane should be set across the block at the distance of not more than 160m.

Article 2.2.5 if there is a top cover over the Pedestrian Commercial Street, the net height should not be less than 5.50M, its structure should comply with the provisions of the fire prevention code, and safe daylighting materials should be used.

Article 2.2.6 if there are multi-storey buildings on both sides of the Pedestrian Commercial Street, the veranda, overpass and stairway should be set due to the traffic function, which should comply with the provisions of the fire prevention code.

Article 2.2.7 parking lots should be set up near the entrances and exits of pedestrian mall.

development history

Globally, the development of commercial pedestrian street can be divided into seven stages

The first period: market trade;

The second period: vendors began to enter stores slowly, forming a pattern of stores, forming different numbers and sizes of stores on both sides of the road;

The third period: with the development of commercial pedestrian street, some places formed small commercial centers;

The fourth period: the emergence of large commercial pedestrian street;

The fifth period: after the standardized shopping malls and supermarkets have been added to the circulation field, they have actually increased the structure of commercial pedestrian streets

The key force has been strengthened;

The sixth period: in the 1960s, the commercial pedestrian street entered a low period because the middle class moved to the suburbs;

The seventh period: shopping mall was added to the commercial pedestrian street, and the trend of shopping, culture and entertainment, leisure and Exhibition appeared,

Commercial Pedestrian Street began to get great development in various countries.

Existing problems

With the development of economy, people begin to realize that many large cities in China are not suitable for walking. In the late 1990s, people are more and more nostalgic for the city that used to be able to "walk". Marked by the construction of Wangfujing pedestrian street in Beijing, China's commercial pedestrian street has entered a period of rapid development. However, in the current "campaign" in which major cities in China rush to build commercial pedestrian streets in full swing, demolish and reform, there are many unsatisfactory aspects.

Single mode

The development of commercial pedestrian street in China is still at a low level of imitation and replication, or blind construction level, either copying the Western model, or simply retro. In the planning, the most important factor has been ignored, that is, people-oriented. The ultimate goal of commercial pedestrian street is to serve the target customer group. If the human factor is not considered and the commercial street is not planned and designed according to the consumer behavior, the probability of success of the project will be greatly reduced.

Commercial and cultural separation

The "disconnection" here is mainly reflected in two aspects: on the one hand, excessive pursuit of commercial interests, at the expense of traditional culture and environment. Many cities are reconstructing the old commercial pedestrian streets, but after the "face changing" of the pedestrian streets, the tradition is mixed with the modern, and the modern is crammed with the tradition. For business operators, the old commercial street is non renewable tourism resources, cultural resources and commercial resources, and its commercial value is unique and non replicable, which is also the advantage of the old commercial street. The cultural environment will be destroyed and the commercial interests will be greatly reduced.

On the other hand, cultural factors are overemphasized. The cultural atmosphere and urban functions of a century old city are different from those of a new city, so we should not blindly emphasize culture and characteristics. It's good that people can feel the special atmosphere and culture of the times and cultivate their sentiment on those famous commercial pedestrian streets. However, the core function of commercial pedestrian street is commercial activities, and cultural entertainment can only be the additional function of commercial pedestrian street. Commercial interest is the first priority, and culture should serve commerce. Food culture, wine culture, tea culture, clothing culture, fashion consumption itself is not culture? As long as the positioning is accurate, it does not seek the characteristics, the characteristics show naturally, and the culture appears naturally. Small cities do not have a long history, but there are also thriving commercial pedestrian streets. Therefore, those commercial pedestrian streets which are full of poetic and edifying sentiment can only meet the needs of a certain kind of consumers, and exist as a type of commercial pedestrian streets, but they are not universal.

Chinese PinYin : Shang Ye Bu Hang Jie