Happy coast

Happy coast

Happy coast is a project of OCT Group

.

Happy coast is located in the core of Shenzhen Bay business circle, between Shenzhen OCT theme park group and Binhai Avenue. It is the starting point of Shenzhen's "Tanglang mountain OCT Shenzhen Bay" urban function axis and the center of Shenzhen's high-quality cultural tourism and international creative living space.

Happy coast gathers the wisdom of global masters, takes marine culture as the theme, ecological and environmental protection as the concept, innovative commerce as the main body, and the creation of urban coastal healthy life as the dream. It creatively integrates theme commerce with coastal tourism, leisure and entertainment, and cultural creativity, and integrates retail, catering, entertainment, office, apartment, hotel, wetland park and other diversified formats to form a happy coast To become a unique new business model of business + entertainment + culture + tourism + ecology, truly realize the value combination of theme business, fashion entertainment and healthy life, and promote the innovation and development of China's theme business with practical actions.

Quick navigation

Panorama

Architectural planning

The "happy coast" project developed and constructed by Shenzhen OCT Urban Entertainment Investment Company is a key project of Shenzhen's "Eleventh Five Year" tourism planning and OCT Group. "Happy coast" is located in the core of Shenzhen Bay business circle, covering an area of about 1.25 million square meters. It is an urban entertainment destination integrating culture, ecology, tourism, entertainment, shopping, catering, hotels, clubs and other diversified business forms. It is the first city to successfully create and lead the development of China's theme parks, theme real estate, theme hotels, consumer electronics and cultural and creative industries following OCT Group After that, it is a brand-new city masterpiece dedicated to comprehensively improving the quality of coastal life in Shenzhen.

master plan

Happy coast gathers OCT Group's 25 years of rich tourism, real estate, cultural resources and innovative wisdom, adheres to OCT Group's construction and development concept of "environment is the core competitiveness", takes the grand urban planning and ecological environmental protection as the starting point, considers the development of Shenzhen Bay and the protection of OCT ecological wetland into the urban life territory, and endows the project with humanistic and public benefits to the maximum extent In addition, it has created a unique coastal healthy life experience and become the most international urban entertainment destination.

Business planning

Happy coast is built by the sea and connected by water, with a total area of 1.25 million square meters. It is composed of happy Coast Shopping Center, Qushui Bay, coconut beach, holiday apartment and OCT Wetland Park. Relying on the natural environment resources in the region, it forms its own theme development mode.

1. Happy Coast Shopping Center

Shopping paradise with ocean

Happy Coast Shopping Center is located in the core of the project, with a total construction area of 193000 square meters. The region has gathered the world's top architectural wisdom and business style: the only waterfront experience theme shopping center in Shenzhen, SOHO office and apartment built according to international standards, China's top city club designed by international architect Richard Meyer, Oct creative exhibition center and Ocean Dream hall built by Chinese New architect Zhu Yi, etc., which truly realize theme commerce and business Office, business leisure, creative display and other features of the blend of blue business ideas.

Highlights: shopping center; SOHO office and apartment; China Club; OCT creative exhibition center; Ocean Dream Pavilion

1.1 Shopping Center

The total construction area of the shopping center is about 78000 square meters, mainly in retail, catering and entertainment formats. Designed by American LLA, it is the only modern hydrophilic International Shopping Center in Shenzhen with the concept of environmental protection and ecology.

The shopping center adopts double first floor planning and double moving line design. The two main entrances are set in Baishi road and OCT creative Plaza respectively, and several entrances go directly to the shopping area. The nine sunshine atriums run through the whole, realizing natural lighting and creating high-quality shopping space. The unique and practical "invisible beam column" design creates a public shopping space with strong customer interaction, and also provides a reference for international brands It provides a first-class commercial exhibition platform and a super large underground parking lot with a planning area of 102000 square meters and a capacity of 3000 parking spaces.

The G-Floor healthy outdoor, featuring international leisure brands and outdoor sports, leads healthy leisure fashion; the first floor international fashion, gathering global high-end retail brands; four waterfront duplex buildings, providing unique theme exhibition space for international brand flagship stores, creating a high-end business environment and atmosphere; the second floor fashionable life, focusing on international famous brands and domestic first-line fashion brands, The top floor of Lanying square is the largest hanging garden in South China, with nearly 30000 square meters of flowers and mist, enjoying the sea view of Shenzhen Bay.

At the same time, the shopping center also has the largest jellyfish theme exhibition area in the world and the largest living coral theme exhibition area in China, which forms a commercial space with the most entertainment experience.

1.2 SOHO office and apartment

SOHO office and apartment is located on the fourth to seventh floors of the shopping center, with a total building area of 32000 square meters. It has an excellent ecological environment of "two lakes encircling the north and the South", overlooking the sea and sky of Shenzhen Bay with thousands of hectares of blue waves; close to the heart lake with vast expanses of smoke and waves and egrets flying, it is the leading green ecological high-end office and apartment in Shenzhen. The facade adopts segmented design, which changes with the height, and forms a unique landscape in the sky.

The two SOHO apartments, with a total of 168 units, are located in high-end hotel style apartments. They will introduce international famous hotel management groups, complete life supporting facilities of five-star hotels, and exclusive VIP Butler property services, leading the new trend of coastal life. The garden style SOHO office is built according to international standards. It has the unique sky pool of Tianjie garden and the scarce wide sea view and green ecological environment in the center of Shenzhen. It plans to introduce famous creative design companies such as law firms, landscape design companies, art design companies and marketing planning companies to build a City professional home for high-end business elites.

1.3 China Club

The club is designed by Richard Meyer, the world's "White Knight", with a construction area of about 10000 square meters. It is located on a 250000 square meter island surrounded by water and is adjacent to the shopping center. The appearance of the building is mainly white, with simple and fashionable modeling and modern atmosphere. It is naturally integrated with the lush flowers, trees, vegetation, clear water and blue sky, realizing the perfect integration of modern minimalism concept and classical romantic style.

As the first top city club in Shenzhen, Hua · Club integrates high-end business, ecological landscape, catering, fitness, spa and entertainment, and is equipped with standard helipad, sightseeing yacht, tennis court, cigar bar, boundless double swimming pool, luxury spa and island runway to establish a private exclusive circle for the elite circle. Meanwhile, we will hire international well-known professional management organizations to take charge of daily operation, ensure the top service quality of high-end, respected, private and personalized, and build a private City Club for high-end people and a world-class business and government leisure exchange platform.

1.4 OCT creative exhibition center

OCT creative exhibition center is located in the creative square in the northeast corner of happy Coast Shopping Center, with a construction area of about 4000 square meters. It is the first large-scale commercial and cultural creative exhibition center in Shenzhen. It is designed by Zhu Kai, a famous Chinese New architect in recent years. Its architectural inspiration comes from the water drops and pebbles symbolizing the ocean. Its natural and round shape, flowing space design and organic changeable texture exude a simple, modern and natural flowing temperament, fully conveying the concept of green building and the new concept of low-carbon life. The creative exhibition center adopts the international leading pressure sensing lighting system, which can automatically change the light and shade according to the increase or decrease of visitors, creating a completely different day and night effect. While practicing the goal of energy conservation and environmental protection, the building has stress and vitality, making it a bright pearl of the happy coast.

Relying on the brand advantages and cultural and art resources of OCT, the creative exhibition center chooses the commercial and cultural themes and pioneer creative cultural activities highly related to its own business format as the core exhibition content. It not only makes up for the lack of supporting display function of Shenzhen's large-scale high-end theme business, but also skillfully combines art culture and commercial activities. Through holding annual theme exhibitions of ICIF sub venues, international fashion conferences, brand auto exhibitions, digital new products exhibitions and annual avant-garde art exhibitions, the creative exhibition center will be built into an art and cultural center where commercial brands display and fashion trends gather Huahe commercial exhibition platform has become the best choice for Shenzhen to hold international brand publishing, high-end art and culture exchange, commercial culture exhibition and other activities.

2. Qushui Bay

Where the Qushui River invites pleasure, the plume cup follows the waves

Qushui Bay is located in the east of the project, with a construction area of about 65000 square meters. Taking "finding the lost fishing village in Shenzhen" as the main line of the story, this paper adopts the concept of single building block layout around water and the combination of "modern urban commerce + historical and cultural fishing village", connects the characteristic building community in the area with nearly 1000 meters of winding water system and seven landscape bridges, forming a Modern Lingnan culture with small bridges flowing water, courtyard footpaths, green trees and clear water

Chinese PinYin : Huan Le Hai An