Basketball park

essential information

Include plate

"Basketball park" is a basketball column of CCTV-5, with rich content, including "NBA court", "big talk NBA", "classic NBA", "basketball information", "China Basketball", "entertainment basketball" and other plates.

As the voice and benchmark of domestic basketball reports, "basketball park" timely seizes the opportunity of the vigorous development of the basketball market, comprehensively and deeply reports the major events of basketball at home and abroad, which represents the mainstream of Chinese and world basketball culture. Among them, "entertainment basketball" is a popular sports event created by basketball park, which is an important part of the column. CCTV sports promotion Co., Ltd. owns the completely independent intellectual property rights of basketball park, and owns the commercial development, TV operation and promotion rights, broadcasting and derivative business rights of the program.

Professional basketball covers the international basketball events dominated by NBA and European basketball, as well as all basketball related events in China, such as CBA, NBL (a, b), Cuba, super, middle school basketball, mass basketball, etc. Entertainment basketball -- with "entertainment basketball" as the core, street basketball elements, related basketball performances, basketball entertainment and basketball competition include the diversified elements of "entertainment basketball".

Professional + entertaining - there are some professional games such as NBA and CBA that professional fans like, as well as relaxed and happy entertainment basketball; there are professional contents in technical and tactical analysis, as well as lively and funny sidelights.

Appreciation + participation - you can not only enjoy the wonderful events and special topics, but also participate in the recreational basketball activities, reflecting the characteristics of national participation. Basketball superstar + grassroots stars - not only pay attention to famous basketball stars and high-level club teams at home and abroad, but also fully tap the grassroots stars around you and me.

It is a professional basketball program with exclusive news sources, the only national basketball program, long-term and in-depth cooperation with NBA and CBA, and a collection of many domestic authoritative commentators and professional basketball players.

Brief introduction

Liu Xingyu, graduated from Tsinghua University, was the captain of Tsinghua Canoeing Team. In the "who will explain the 2008 Beijing Olympic Games host competition" to enter the final, stand out. Host programs: NBA broadcast (CCTV5), basketball park (CCTV5), CBA, Cuba, super, etc.

Wang Jie, graduated from school of international communication, Communication University of China, majoring in English broadcasting and hosting, is the host of "basketball park" program of CCTV.

Column characteristics

Highly entertaining

It continues the characteristics of strong impact and interesting content; multi feature and fast-paced become a major style of the picture; the ratio of interest and entertainment is increased; the content style adapts to the entertainment characteristics of NBA games, showing the fierce and hot competition field, making the audience watch NBA as a kind of relaxation and enjoyment in life; deeply analyze the events of NBA week, and widely solicit the rich Yinmian strives to offer more things for the audience that they can't see in the game but are eager to know; Yao Yi becomes the core of the report, and tightly grasps Yao Ming and Yi Jianlian. On and off the court, training and competition, daily life, and even some ideas are presented to the audience, showing a transparent, comprehensive and vivid character.

The report is timely

NBA: Weekly (monthly) best player, injury, transfer, social activities and other more formal content; International Basketball: player dynamic, team performance, League situation, five best balls, weekly international characters, European and other national team warm-up game information;

Domestic basketball: small news of CBA, WCBA and College Basketball League, such as national team news, press conference, signing ceremony, venue completion, mass basketball, etc.

keep up with fashion

Fashionable, unrestrained, unrestrained, eager for freedom and independence, super "cool" and super "dazzle" teenagers are the main participants of this activity; street basketball elements, related basketball performances, basketball entertainment and basketball competition include the diversified elements of "entertainment basketball". "Entertainment basketball" established the civilian interaction of sports events through opening the basketball park website, and built interactive registration points and communication areas on the website platform. Using the characteristics of television, let the audience participate in the competition. In the national top ten competition areas, there are hot registration scenes. The preliminary match scene of each sub race is a sea of people, reaching the situation of hundreds of people competing for a national promotion card in the sub race.

On January 6, 2006, CCTV sports channel launched "basketball park" as a special column representing the mainstream platform of basketball culture in China and the world. It is an important part of the overall revision of CCTV sports channel in 2006, with the broadcasting of NBA CBA and WNBA, TV programs and all kinds of games and entertainment functions covered by basketball. It has won the attention of the SARFT and the leaders of Taiwan, and the support of all colleagues. The column has a total length of 90 minutes, and is divided into two sections: basketball games, special topics and entertainment games.

In the entertainment section, "361 degree entertainment basketball" is a pioneering program of CCTV sports channel in 2006. This activity is sponsored by CCTV sports channel. With advanced strategic vision, 361 degree (China) Co., Ltd. sponsored the start and whole process of "entertainment basketball" activity. It shows the strong strength and cultural connotation of the enterprise, and ensures the quantity and quality of the participants, spectators and entertainment groups of the entertainment basketball activities. In 2006, the event won the honor of China's largest sports TV talent show. In 2007, 361du (China) Co., Ltd. joined hands with "basketball park" again on the basis of its successful cooperation in 2006, and further committed to creating a symbol of Oriental popular basketball culture. The event advocates "entertaining basketball life and bravely making your own way of life".

Broadcast time

It premieres every Friday at 22:55

Address: intersection of kekezhong third road and Kexing Road (near exit A3 of Shenda Metro Station)

Longitude: 113.9420361

Latitude: 22.54109321

Tel: 18813862599

Chinese PinYin : Lan Qiu Gong Yuan