Another village

Another village is a village on the hillside of the back mountain. It is taken from Lu You's poem that "there is no way out, there is no way out.".

Another village is a restaurant and rest area on Qingcheng Mountain. There are some snack stalls. The price is cheap but the taste is average. They can only be used to satisfy hunger.

There are also several restaurants here. Most of the dishes are Qingchengshan specialties, but the prices are very expensive. We have to bargain with the boss.

There are three branches in another village, one leading to Jinli cableway, one to Baiyun cableway and one to Taohua river. To get down the mountain from here, you need to take Jinli cableway. As the road sign is not very clear, be careful not to go wrong.

Another village

Youyi village is located on Zhongshan Road, Changsha, Hunan Province, with Zhongshan Pavilion in the west, Youth Palace in Changsha in the north, Wuyi Square in the South and Xiaowumen in the East.

Tracing back to the source

Another village was the governor of Hunan Province in 1743. Remembering the poem of Lu You, a poet of the Southern Song Dynasty, "the mountains are heavy, the waters are complex, there is no way to go, the willows are dark and the flowers are bright, another village", he named his new governor's office "another village". Since then, this official and shady place has flourished, gathering "zhongyuelou", "Mingming" and other century old famous restaurants. In 1956, all the restaurants merged into "another village restaurant". In 1978, it was renamed as "Changsha Youyi Village Hotel", in 1993 it was renamed as "Changsha Youyi Village Hotel"; in 1998, it carried out the joint-stock system and established "Changsha catering group Youyi village Liability Co., Ltd".

Company profile

Youyi village Co., Ltd. is a state-owned enterprise with fixed assets of more than 20 million yuan. It is mainly engaged in catering services. It has 429 employees and 18 national senior and special Chefs (technicians). Wang Moquan, a member of Cambridge International celebrity biography Association and a national culinary judge, and Zhang Lixing, a national culinary judge, are the technical directors of the company. Youyicun company is a famous brand old shop in Changsha. It was founded before liberation and has a great reputation at home and abroad. It is one of the first foreign hotels in Hunan Province. It has received many distinguished guests from Europe, America, Japan, France, Germany, Hong Kong, Macao and Taiwan. In 1996, it invested a lot of money to introduce advanced fast food kitchen equipment from Hong Kong, and took the lead in operating fast food boxed meals in Hunan. In 1998, it became one of the top four fast food companies in China, with annual sales exceeding 40 million yuan.

Brand introduction

Brand origin

"The mountains are heavy, the waters are complex, there is no way out, and there is another village with hidden willows and bright flowers.". This famous poem by Nanning poet Lu you was remembered by Hunan governor Jiang Pu in the eighth year of Qianlong reign of Qing Dynasty (1743 AD). He named his new governor's place "Youyi village", which was one of the official sites since then. Zhongyuelou teahouse, Mingming flour shop and other century old brands gather here to share the reputation of famous dishes in the ancient city.

Brand influence

"Xiaoxiang flavor, ancient style still exists", this is the Japanese famous Chinese cuisine chef Mr. Wu Xiangyong's high evaluation of youyicun's cooking quality. As a result of the careful management and painstaking study of the masters of Hunan cuisine and Xiangdian, such as Cai Haiyun, Wang Moquan and Zhang Lixing, and the unique production of the classics of Hunan cuisine and Xiangdian, such as "mushrooms without yellow eggs", "Zilong tuopao", "spicy chicken", "Shaofang meat", "yinsijuan" and "chrysanthemum Shaomai", Youyi village has long been famous overseas, especially in Southeast Asia, Many foreign guests and returned overseas Chinese came to another village to visit, order famous food and taste famous dishes, which made another village one of the first designated foreign restaurants in Hunan Province.

Fast food is a new food culture in China's catering market in recent ten years. With the development and progress of society, it has become increasingly vital. In April 1986, youyicun introduced advanced fast food production lines from abroad and took the lead in operating Chinese fast food business in Hunan. After years of painstaking efforts, youyicun has invested more than 10 million yuan to open three fast-food branches in the main business districts of Changsha. "Small, convenient, low, thin, excellent, clean and fast" fully shows its business characteristics, "large scale, intensive and standardized" business has shown signs; "another village fast food, another enjoyment" has been deeply rooted in the hearts of the people, "depending on the development of the industry, relying on the famous brand to develop the store" strategy has been effectively implemented. The annual sales of more than 40 million makes it one of the top four Chinese fast food enterprises in China.

After many generations of hard work, another village has developed into a comprehensive business entity with nearly 1000 employees, a business area of nearly 10000 square meters, 12 branches and five business outlets, focusing on fast food and banquets, and integrating food, housing, entertainment, fitness and leisure. In order to inherit and carry forward the business tradition of Hunan cuisine and revitalize the business of Chinese fast food, another village is striving to move forward in the fierce market competition at an unprecedented speed.

Honor Award

In 2006, another village became one of the first batch of "Chinese time-honored brands" in China.

Environmental Culture

As long as people who have been in Changsha for some years, I'm afraid there's nothing they don't know about "another village". On July 6, 2008, another village head office, located at 267 Zhongshan Road, Changsha, quietly turned into "Paris Spring Department Store", and the remaining catering area in the southwest corner was also changed to more than 20 "Paris spring food" which mainly deals in local snacks. Previously, the branches of "Youyi village" in Dongtang, Huangxing Road and Wuyi Road have disappeared due to demolition and other reasons. Now it is hard to find its presence in the huge city of Changsha. Where is another village? This may be what many people are eager to know. It is understood that "youyicun" can be called the elder of Changsha's fast food industry. In 1956, it was merged into "youyicun restaurant" from zhongyuelou, Mingming flour shop and other century old brands. Later, it developed into a state-owned catering enterprise "youyicun Co., Ltd." with five chain outlets, and became the first batch of foreign hotels in the province. In the 1980s, it introduced fast food production equipment from Hong Kong, which became the synonym of Changsha fast food. The sales volume of Dongtang branch accounted for 40% of the whole Changsha fast food industry at that time, and another village ranked among the top four Chinese fast food in China.

Another village

"The change in the operation of the head office does not mean that another village will withdraw from the historical stage. On the contrary, while vigorously developing fast food, we will also enter the high-end Hunan food market to revive the century old brand of another village." Chen Jie, chairman of youyicun Co., Ltd. of Changsha catering group, explained that as the competition in the fast food industry intensifies, the focus of development is on the catering companies. "For the Chinese fast food industry, too much business area is a burden, and the current take out volume is still the largest in Changsha. Different from the closure of stores due to demolition and other reasons in the past, this transformation is based on the consideration of actively adapting to the market development. " Chen Jie said that as a century old brand, "another village" has its own unique advantages.

Enterprise spirit

Youyicun Co., Ltd. is a joint-stock enterprise in Changsha and the first foreign-related catering enterprise in Hunan Province. It has Zhongshan Road head office and Dongtang branch, with a total business area of more than 3000 square meters. After a new decoration, Zhongshan Road head office is luxurious and has more than 150 kinds of Changsha style snacks. Dongtang branch, in particular, is the first to open a buffet in Changsha liquor store. It has won the favor of many new and old customers, and its business is particularly prosperous. Changsha has carried out large-scale old city reconstruction and urban construction and development. Its branches on Huangxing South Road and Xuhua branch on Wuyi Road have been demolished one after another. Now Dongtang branch will also be demolished and built, which undoubtedly brings huge losses to the company's operation In the face of such a situation, or just wait and wait?

"As long as we work hard to open up the market," Chen, general manager of youyicun, told reporters who interviewed him a few days ago, "the enterprise will have space for survival, foothold and development." In order to seek a new economic growth point, another village explored a new way of socialization of canteen logistics and expansion of fast food takeout. They have jointly set up public canteens with provincial geological middle school, Yali middle school, Wal Mart and other universities and shopping malls, so as to solve the problem of personnel diversion of the company and create good economic benefits. In view of the accelerating pace of life of modern Changsha people, at the same time, in order to lead the new trend of star city's fast food industry, we should focus on investing in the fast food industry, broaden the fast food market, and send fast food to major commercial outlets, conference venues and even schools in the city. In view of some poor quality fast food boxed meals in Changsha, they have taken a series of measures to ensure the hygiene, quality, taste and punctuality of the boxed meals, and invited comrades from the health supervision department to come for inspection. At the same time, they have used hygienic and environment-friendly fast food boxes, so that the boxed meals in another village have been effectively guaranteed in the source channel, production process and sanitary packaging Many citizens praised: "to eat box lunch, it's better to eat another village's safe box lunch!" Because of this, another village is famous for its fast food in Hunan and Changsha. In October 2003, Youyi village was designated as the only fast food customized unit by the city games. After the opening of the city games, Youyi village sent 150000 boxes of exquisite fast food to each venue, which was highly praised by the leaders of the organizing committee.

related term

Address: Taohua River on Wulong valley of Qingcheng Mountain, Dujiangyan City, Chengdu City, Sichuan Province

Longitude: 103.4942168483

Latitude: 30.918995272453

Tour time: 30 minutes

Traffic information: Youyi village is located in Taohuaxi of Qingcheng Mountain. Check the traffic information to Qingcheng Mountain

Ticket information: included in the

Chinese PinYin : You Yi Cun