Foshan Creative Industry Park

Foshan Creative Industry Park

Foshan creative industrial park is located in Jihua Road, Foshan City, covering an area of 180 Mu and a construction area of 200000 square meters. As a model of "three old" transformation, the park has attracted more than 1000 enterprises engaged in design, finance, insurance and legal services to settle in. It has won 14 titles, including "Guangdong cultural (creative) Industrial Park", "Guangdong Intellectual Property pilot park" and "patent trading base of the state Intellectual Property Office". It has been listed as a key construction project of Guangdong Provincial Government in 2010 and has been approved by the sea successively More than 3000 reports were made by domestic and foreign media.

prospect

Industrial park construction and traditional real estate development have partial substitution. At present, the state continuously regulates the traditional real estate projects, which objectively creates a larger business space for the construction of industrial parks, reduces the investment risk of industrial real estate, improves the stability and controllability of park operation, and attracts more attention of traditional residential real estate developers. After the financial crisis, about 12% of the traditional real estate developers turned to industrial park construction projects. Since the first real estate regulation in 2005, about 30% of the traditional real estate developers turned to industrial park construction and development, and the proportion of second tier cities was slightly lower.

In fact, the construction of industrial park has entered the fast lane just like theoretical analysis. As of 2011, there are 88 national high-tech zones in China, with 59600 enterprises reporting statistics. The total operating income is 1.316 billion yuan, the total industrial output value is 1.049 billion yuan, the industrial added value is 274 million yuan, the net profit is 767.2 billion yuan, the total export value is 300 billion US dollars, and the tax paid is 661.3 billion yuan. Among them, the industrial added value accounted for 12.4% of the added value of the national secondary industry in the same period. In 2012, the state plans to upgrade another 16 provincial-level high-tech zones. By then, the total number of national high-tech zones will exceed 100. The number of industrial parks and the industrial development of industrial parks are floating up.

From the perspective of local economic development trend, industrial park has gradually become the engine of regional economic development, driving the overall strength of the region. However, it can not be ignored that because the development and operation of industrial real estate is just in its infancy, the development enterprises and operators are lack of experience, and they will face the intervention of local government in the development process, which will easily lead to problems such as excessive pursuit of tax, lack of scientific professional planning for the park system, and attracting industries pursuing low cost and low tax, which will easily lead to regional agglomeration effect There are many problems, such as low efficiency of land use, serious homogenization competition among enterprises, ignoring the construction of industrial environment, unbalanced supporting facilities, and not obvious industrial driving role.

Based on the current situation and existing problems of industrial park development and operation, this report puts forward relevant improvement plans, mainly from the development status, development and operation mode of China's industrial park construction industry, the competition situation of traditional real estate developers in the field of industrial park construction and investment and operation enterprises in the park, etc; As a region with unique attraction, industrial park has complex dual attributes. On the one hand, it is a regional collective of related enterprises, showing a certain degree of macro; on the other hand, because its operation mode is mostly government investment or planning, development, enterprise management and operation, it has a certain degree of micro; In the future, we will redefine the market segments of industrial parks, sort out the competition status of various segments, and analyze the regional form of industrial parks according to the environmental characteristics of key economic regions in China.

survey

1. Introduction

Foshan creative industrial park is a market-oriented main body supported by the government and fully invested and operated by private enterprises. It is transformed from 12 old factories, covering an area of 180 Mu and a construction area of 250000 square meters. With the strong support of Foshan municipal government and Chancheng District government, adhering to the tenet that culture is the soul, industry is the root and platform is the key, after five years of transformation, 12 processing plants have become more than 500 creative enterprises, more than 2000 blue collar workers have become 20000 white-collar elites, forming a cluster of cultural industry, productive service industry and high-end life supporting service industry.

2. Themes

Foshan creative industry park is a modern service industry park for human settlements with the theme of "Foreigner Street · China dream". Its goal is to become a vice center for office, leisure, entertainment and shopping of white-collar talents. Foreigner street is not only the hometown of foreigners in China, but also the experience hall for Chinese people not to go abroad to learn western culture; foreigner street is an industrial Street, which is not only a gathering place for foreign enterprises and talents, but also a gathering place for foreign service industries to China; foreigner street is a platform street, which is not only a platform for foreigners to start businesses in China and realize their dreams, but also a platform for Chinese people to rely on international wisdom It is now the platform of the Chinese dream.

3. Concept

"A group of interesting people, in an interesting place, do interesting things, make interesting money and live interesting lives."

This is the image description of the creative industry park. Creative Industry Park is an integrated interactive platform, which serves for creative people, creative enterprises and creative activities. It is the integrator of resources and the builder of platform. By building information exchange platform, cultural and artistic activities and exchange platform, public technology service platform, financing platform, life service and procurement platform, public business exhibition platform, intellectual property protection platform and international exchange platform, it creates an energetic spiritual space and creative cultural field, so as to promote creativity Realize creativity, protect creativity, realize creative industrialization and industrial creativity. The task of Creative Industry Park is to promote the development of a region

product

Foshan creative industrial park is also a creative mall, aiming at small, medium and micro enterprises, to create a one-stop business service platform.

1. Business incubator office mall

Creative office mall aims to reduce operating costs, improve production efficiency and increase business opportunities for enterprises entering the park. Office mall is not only a one-stop service platform for small and micro enterprises, but also an entrepreneurial platform for creators and college students. Creative Park launched different specifications, different styles of office mall, to meet the needs of different types.

The main product of office mall is creative office bar. With 10-30m square office space, unified business decoration and perfect supporting services, you can settle in at low cost and enjoy good services. It aims to provide young entrepreneurs with a space to realize their dreams. At the same time, it can act as an agent for Industry and commerce, taxation, finance, law, car rental, design, promotion, exhibition services and other projects. The lease term of the office bar can be long or short, and the annual, monthly and daily rent can be met. The rental area can be expanded to 10000 square meters, so as to meet the rental demand of small and micro enterprises to small and medium-sized enterprises and large enterprises.

2. Knowledge gas station education mall

As a learning platform and entrepreneurial park, in the face of the embarrassment of the education industry, the creative park has developed the core competitiveness education mall after trial and error for six years, aiming to solve the problems of space waste and talent waste of education and training institutions, and become the knowledge gas station of Foshan.

The biggest demand of education and training institutions is venues. Education mall makes use of all the resources that can be used as training venues, such as creative industry park, Nanfeng ancient stove, 1506 Art Museum and Jiuding international city, including indoor, outdoor, even rooftop and wall, which is the biggest core competitiveness with other office venues in terms of resources. Education mall integrates three parks to build 100000 square meters of office and commercial space in Jiuding international city, 150000 square meters of office space in Nanfeng ancient stove, 100000 square meters of outdoor and creative park, and 200000 square meters of office and commercial space; and focuses on building supporting facilities such as classrooms, conference rooms and small theatres. At the same time, it includes the idle resources of customers (Cinema idle resources), and all the resources serve the education mall. This kind of resource allocation is to build a national professional education mall.

3. Experiential shopping mall -- creative shopping mall

Different from Wanda, Wangfujing and impression city, creative shopping mall is a "one-stop" consumption place integrating shopping, catering, accommodation, leisure, entertainment and sightseeing, which makes the creative park an interesting place. What's interesting? Culture is fun, personality is fun, creativity is fun.

The businesses of creative park are entrepreneurs with dreams and creativity. They are full of passion and active thinking. They are good at breaking the traditional business model, dare to innovate business philosophy, and provide personalized products and services for customers. Most of the consumers of creative park are post-80s and post-90s, or Post-70s with post-80s and post-90s mentality. They like personalized things and their recognition of new things High speed of acceptance. Therefore, interesting people use interesting methods to make interesting money and live interesting lives through interesting arrangement and selling interesting things.

4. One stop work and leisure

The creative park is committed to creating a "Special Economic Zone, special life zone and special cultural zone" integrating food, leisure, entertainment, shopping, gathering and leisure for urban white-collar workers. In the six years since its establishment, it has attracted more than 500 enterprises, including 40 characteristic catering enterprises, with a business area and main business status ratio of less than 10%. As a living support for nearly 20000 white-collar workers of enterprises in the park, these catering enterprises come from different regions with unique flavor, which not only serve as a living support for white-collar workers in the park

Chinese PinYin : Fo Shan Chuang Yi Chan Ye Yuan