Shanghai Animation Museum

With "animation, experience and Science Popularization" as the core, the museum has a history exhibition hall, interactive experience hall, multi-functional 3D cinema, temporary exhibition area, etc., with more than 10000 collections and exhibits.

There is a comic strip exhibition area on the first floor, displaying more than 70 original works of 24 Chinese painting masters. The animation Gallery displays the collection of original paintings such as Monkey King's havoc in heaven, baoliandeng, Nezha's havoc in the sea, which is the first in quantity and quality in China! You can see enough at a time.

The second floor is the animation interactive experience hall. Children can visit the leading animation new technologies such as 3D technology with their parents. They can also get close to the production and presentation of animation through personal participation. You can also dub your favorite animation works in the sound studio. There is also the onomatopoeia area, which displays all kinds of onomatopoeia props. Perhaps, you have never found that a bamboo plate and a pile of soybeans can vividly simulate the sound of rain, while the sound of horse's hooves is simulated by two baseball balls cut in half on a stick.

The third floor is a multi-functional theater area, where you can watch 3D movies and sometimes hold rich activities such as animation performances or lectures.

Shanghai Animation Museum

Shanghai Animation Museum is the first large-scale modern professional animation exhibition hall in China, which integrates exhibition, exchange, popular science education, practice interaction, industry promotion and other functions. The museum has three floors, about 7000 square meters. With "animation, experience and popular science" as the core, the museum is characterized by popular science, interaction and interest. It has a history exhibition hall, interactive experience hall, multi-functional 3D cinema, temporary exhibition area, etc., with more than 10000 collections and exhibits.

architectural composition

Shanghai Animation Museum takes the three-story floor, atrium and some areas in the north of No. 69 Zhangjiang road as the carrier, with a construction area of about 70000m2 and a total investment of 70 million yuan.

The first floor on the north side is the exhibition area, including the comic Gallery, the animation gallery and the animation development corridor. It collects and displays the original works of animation and comics, and constantly updates the display content according to the collection situation, so as to fully and vividly reflect the development context and famous works of animation at home and abroad. At the same time, it takes the mutual promotion of art and technology in the history of animation development as the clue to maintain its timeliness and correlation. It starts from the psychology of visitors' experience, interaction and exploration, and unfolds the experience route with humanized design. Among them, comic gallery includes preface, ancient comic zone, modern comic zone, modern comic zone and contemporary comic zone. Animation gallery includes: animation development history, two-dimensional animation area, puppet animation area, paper-cut animation area, ink animation area, animation equipment display area. The development corridor of animation includes: the sprouting of animation in ancient times, the rudiment of animation in the old agricultural period, the origin and development of modern comics in the industrial period, the origin and development of animation in the corridor of animation development, the era of modern animation film, television, games and computer Internet. The second floor is the interactive experience area. Through the use of animation principles, art forms, production procedures and technologies, the interactive experience exhibition is mainly based on popular science. Full consideration is given to the integration of popular science knowledge and science and technology. Through setting up a special experience area, visitors can participate in the experience and interaction of the exhibition items, reveal the relevant knowledge of animation production, and realize the dissemination of animation knowledge and technology, so as to achieve the goal The popular science effect of education in entertainment. Combined with animation features, the interactive experience area mainly includes: Dream square, comic space (comic classroom, comic Street), animation tribe (two-dimensional animation workshop, three-dimensional animation workshop, zhudun Animation Workshop, animation special effects workshop, sound quality workshop), game community, experience station, DIY talent.

The third floor is a multi-functional theater area, including a 200 seat 3D theater and temporary exhibition area. It can show movies, hold animation or multimedia drama performances, launch new films (new products), professional exhibitions, forum lectures, e-sports, etc. The temporary exhibition area is flexible and can provide a platform for individuals or enterprises to display, exchange and promote their works.

Development history

Approved by the Publicity Department of Shanghai municipal Party committee, under the guidance and support of the Publicity Department of Shanghai municipal Party committee, the Municipal Bureau of culture and broadcasting, the Municipal Administration of culture, the municipal development and Reform Commission, the Pudong New Area Government and the Zhangjiang administrative committee, the Shanghai Animation Museum invested by Shanghai Zhangjiang culture Holding Co., Ltd. was opened in June 2008 and officially started construction in Zhangjiang functional area in July 2009. The building decoration and construction will be completed by the end of March 2010 It is expected to receive 300000 visitors annually. Shanghai Animation Museum is an important functional project of the first phase planning of Zhangjiang animation Valley, a gathering area of China's animation industry. It has been preliminarily selected as the diversion point of Expo 2010, and was selected as a popular science project supported by the Municipal Science and Technology Commission in 2009.

regional environment

Shanghai Animation Museum is located in the core area of Zhangjiang cultural industry zone. In the next five years, it will form an industrial cluster area of about 230000 square meters, attracting 400 large and medium-sized enterprises mainly engaged in animation, games, digital publishing and new media industries, absorbing 30000 jobs and realizing an annual output value of 40 billion yuan. Rich cultural atmosphere, fruitful innovation and obvious industrial agglomeration.

On the south side of the museum is the main building of Zhangjiang cultural industry zone, the 7-storey functional elements service center, in which the flagship units of cultural industry such as Shanghai Copyright Trading Center, Shanghai Copyright service center and dazzle cartoon satellite TV enter, forming an effective linkage between industry and service, products and exhibition with the Museum. At the same time, Shanghai Animation Museum and Zhangjiang High-tech Park, which has a strong high-tech industrial foundation of 3000 high-tech enterprises and 13000 white-collar workers, as well as Sunqiao Modern Agricultural Park and other industrial tourism venues and eco-tourism attractions, will quickly and perfectly combine to carry out the characteristic cultural tour of popular science entertainment.

The museum is located on the north side of Zhang Jiang Road, Pudong New Area, Shanghai. It is located in the core area of the Zhang Jiang cultural industry zone in the Shanghai hi tech park, Pudong New Area. It is the landmark building of the Zhang Jiang animation Valley, North Longdong Avenue, South Metro Line 2, East Central Ring Road, and West Zhang Jiangyou rail station. It is only 20 points from the Oriental Pearl, the 2010 Shanghai Expo exhibition area and the Disney holiday resort. It covers an area of 2500 square meters.

Style features

In the museum, there are n "most exciting" animation fans: the animation exhibition hall with the most complete functions, the richest traditional collections and the highest technology content in China; the animation exhibition hall with the most authentic works and the richest types in China, including more than 800 precious original works representing various times; and the professional exhibition hall with the most abundant exhibits in China, the United States, Japan and France And nearly 40 countries and regions, such as Hong Kong, Macao, Taiwan and so on; professional venues with the most complete types of animation mimicry in China; professional venues with the most original comic books in China, including nearly 80 original works of dozens of painting masters such as Cheng Shifa and he Youzhi; venues with the most preserved artist models in China, and the largest hand model wall in China composed of more than 30 famous artist models in China .

Pavilion Category

The museum is divided into three floors, namely exhibition area, animation interactive experience area and multi-function theater area.

Among them, more than 70 original works of 24 Chinese painting giants are displayed in the comic strip exhibition area, while the animation Gallery displays the original collections of Monkey King's havoc in heaven, baoliandeng, Nezha's havoc in the sea and so on, with the highest quantity and quality in China. It is understood that these animation art masterpieces were selected from Shanghai Library, Shanghai Art and film studio and many other animation collection institutions and individuals.

Different from the nostalgic mood on the first floor, the animation interactive experience hall on the second floor is full of post-modern flavor. It not only shows the leading new animation technologies such as 3D technology, but also enables visitors to approach the production and presentation of animation through the participation of their bodies. For example, in the sound studio, you can dub your favorite animation works; in the mimicry area, there are various kinds of mimicry props. Maybe you never find that a bamboo plate and a pile of soybeans can perfectly simulate the sound of rain, while the sound of horse's hooves is simulated by two baseball models cut in half on a stick. Through sound, light and other audio-visual effects, you can also experience the thrilling atmosphere of Tim Burton's animation "corpse bride", or have a mermaid party in "underwater world". In addition, visitors can also draw expressions on the screen or enjoy the latest series of games.

The multifunctional theater area on the third floor held the exhibition of Fang Cheng's works in April 2010. At the same time, there is a 3D cinema which can accommodate 200 people at the same time. It can show movies, hold animation or multimedia drama performances, e-sports, professional exhibitions, forum lectures and other activities.

Practical information

Ticket information

For adults, 30 yuan; for disabled people, retired cadres and Chinese servicemen, tickets are free with valid certificates; for children under 1.3 meters, tickets are free, but accompanied by at least one parent; for elderly people over 70 years old, tickets can be purchased at a discount of 6%; for school students, tickets can be purchased at a discount of 8%; for groups with more than 10 people, tickets can be purchased at a discount of 9% with valid unit introduction letters.

Opening Hours

10:00-17:00 from Tuesday to Sunday, closed on Monday, holidays to be announced, see the official website for details.

Traffic information

metro

Metro Line 2 to Zhangjiang High Tech station, exit from the station, transfer to No. 609 or Pudong No. 11 (original Dongchuan line) to Zhangjiang road

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