Water park

Urumqi water park is located in the southern end of the city, covering an area of 1500 mu. Since its opening to the outside world in 1987, it has implemented more than 40 kinds of amusement activities. It is the largest modern large-scale comprehensive garden amusement park in Xinjiang Uygur Autonomous Region. There are 180000 square meters of rippling water in the park. Yachts, speedboats and all kinds of rowing boats travel on the lake. The 1000 kilometer antique Great Wall, with its twists and turns, one end in the depth of the playground and the other straight out of the water, is commonly known as the "old dragon head" outside the Great Wall. National architecture is another feature of the park. The 300 meter viewing corridor stands in the front area. In addition to the large "three ring atomic pulley" and the 58 meter "cable car", the 48 meter "trampoline" and the international standard "go kart" field support the back of the amusement park. All kinds of flowers in the flower square compete for fragrance and beauty. Entering the paradise is like entering the flower market of southern China. The Paradise Resort composed of Snow White's snowhouse, Castle, Dai tower and windmill tower in the fairy tale provides new content for amusement.

Water park

Water park is a kind of theme park, most of the entertainment facilities are related to water, common facilities are: Water Park slide, wave making equipment, drifting River, water skits, skateboard surfing, interactive water house.

Industry research

Hot situation

With the development of China's economy, people's income level and consumption level have improved significantly, which promotes the continuous development and maturity of the tertiary industry and tourism industry. As a kind of theme park, water park, with its unique cultural connotation, scientific and technological content and powerful entertainment function, has become the most popular star in the current urban tourism products, almost every one with a population of more than 1 million The cities are planning, launching or operating, and the overall situation is extremely hot.

In China, the development of water park has experienced three periods: the 1990s to the early 21st century; 2005-2009; 2010-2018.

From 1990s to the beginning of 21st century: a few water parks are mainly concentrated in the first tier cities of Beijing, Guangzhou and Shanghai, with a period of prosperity. Nowadays, most of them are declining because they can't adapt to the change of market demand.

From 2005 to 2009, the scale of water park is on the rise, and the development is optimistic.

Since 2010, water parks have been blooming all over the country. Most provinces and cities have their own water parks one after another. Large scale, novelty and stimulation are the development characteristics of water parks in this period. From the financial point of view, no matter how or where the water park launched in recent years, its operating profit margin will not be lower than 40%. The profit is certain. The problem is how to achieve higher investment efficiency.

The current water park in the operation period basically presents a "sea of people" scene. The construction period of water park is usually only 0.5-1 year. Under normal operation, the cost can be recovered in the first year or two, and the third year will be profitable. Some water parks with very good operating conditions begin to realize cost recovery and make profits in the first year. Water park, which has been in the state of not returning to its original capital, has a direct relationship with its investment planning. As a new theme park, the integration of water park and other tourism resources can greatly promote the development of tourism in a region, so it is valued and supported by government departments. As an emerging industry, in the current situation of insufficient supply, the majority of developers are willing to invest in the water park industry on the premise of seeing huge interests.

Disadvantage observation

Disadvantage 1: lack of management talents and extensive management

Equipment accounts for less than 50% of the total profit and loss of the water park project. The more important factors are investment planning, operation management and marketing. Investment in water park should be based on the long-term, and develop a professional operation solution, so as to reduce the investment risk of water park. However, due to the rapid development of water park industry, there is a lack of professionals and extensive operation.

Disadvantage 2: Project duplication and stacking

At present, many water parks are lack of distinct theme and cultural creativity. Project duplication, equipment stacking, and planning, construction and operation of water parks with the ideas and methods of real estate development and construction are far from the professional requirements of modern water parks, which is also the main reason why a large number of domestic water parks will be eliminated in the next 3-5 years.

Disadvantage 3: the quality of equipment is uneven

Driven by the market demand, water recreation facilities and equipment are developing in a higher speed and more stimulating direction. Based on the analysis and statistics of the inspection data of amusement facilities, it is found that a series of quality and safety problems still exist, such as imperfect qualification data and inadequate safety maintenance. Once there is a safety problem in the water park, it is likely to lead to the direct bankruptcy of the park. It is urgent to strengthen the scientization, standardization and standardization of facilities and equipment.

Address: Yanerwo Road, Tianshan District, Urumqi

Longitude: 87.617357364418

Latitude: 43.7592156787

Tel: 0991-2860723; 0991-28

Transportation information: bus No.39, 101, 103, 104, 109, 310, 102, 104, 915, or brt3

Opening hours: 9:00-21:00

Chinese PinYin : Shui Shang Le Yuan