Wang Zhixin

Wang Zhixin

Wang Zhixin, male, director of Sports Department of Jinan times, joined Tencent's Olympic reporting alliance during the Beijing Olympic Games. From 1996 to now, the Sports Edition of Jinan Times has been a "fist" plate. Shandong is a big sports Province in China, and there are many sports with good results, such as basketball, football, track and field.

Personal profile

Name: Wang Zhixin gender: male birthday: January 1 Constellation: Capricorn current residence: Jinan, Shandong, China position: Director of Sports Department of Jinan Times

Character experience

The 2008 Beijing Olympic Games began. Tencent, together with 11 top city newspapers in China, reported the latest Olympic information. The chief editors of 11 print media take turns to visit Tencent studio, integrating the advantages of Internet and newspaper, and presenting comprehensive and in-depth first-hand Olympic news from a unique perspective. Wang Zhixin, director of Sports Department of Jinan times, and Wang Bo, director of Sports Department of peninsula morning post, visited Tencent. Why does Jinan times want to join Tencent's Olympic reporting alliance? Wang Zhixin: the agreement of this alliance was signed in Tencent's office building in Beijing. At that time, representatives of 11 newspapers and Tencent completed it together. It should be said that before Tencent proposed to cooperate with newspapers, our 11 newspapers formed an alliance. Of course, the purpose of the alliance is to report the Olympic Games more comprehensively and deeply, hoping to get more resources. When we make an alliance with Tencent, we first think that this approach can better improve the effect of the alliance. First of all, the paper media and the Internet do not conflict in the way of reporting. The website pays more attention to the effectiveness and has the ability of real-time reporting. This is the weakness of the newspaper, but the newspaper also has the advantages of the newspaper. We can't compare with the website in time, but we have more time to do the relevant reports. It's also because of the different fields that we belong to, that makes us in cooperation There is no conflict, and resources can be shared. I think this approach can be mutually beneficial, so we finally decided to join the alliance. Wang Zhixin: I think there are some different reasons for every newspaper to join the Olympic League, but as a part of the league, it is the influence that can maximize the income. Take Jinan times as an example. From 1996 to now, the Sports Edition has been our "fist" plate. Shandong is a big sports Province in China. We have many sports with good results, such as basketball, football, track and field. In such a province, it is very effective to do sports reports, especially in the coming years of the Olympic Games. After the alliance, we will have more sufficient reporting resources, and the reporting team will also be expanded. In terms of resource utilization, newspapers will also benefit: for example, Tencent signed four gold medal national teams not long ago. After resource sharing, we have saved a lot of effort in the interview, and it is also a saving in the interview cost. There are so many peers of the alliance at all points, and the total cost is high It's much more efficient than my whole family. In addition, the cooperation between newspapers and websites will also include some forms of advertising exchange. We will promote the Olympic League as a whole, and Tencent will also have relevant pages to promote the newspapers, which is also a mutually beneficial aspect. Reporter: Why did you choose to join Tencent instead of Sohu at the beginning? Wang Zhixin: what we valued was the visit volume of a website. Although Tencent is not the builder of the Olympic official website, its visit volume has always been very stable and its performance is very good, and its operation and operation are also relatively successful. So after weighing several choices, we finally chose Tencent . reporter: as a print media, about the Internet Olympic war. Wang Zhixin: I think this is the inevitable result of market competition. Let's not say whether Sohu can really monopolize the resources related to the Olympic Games. Even if it can't monopolize, after it has more resources in its hands + other countries will certainly unite to fight. When it is difficult for a company to compete with its rivals, alliances and other forms are inevitable, so the whole phenomenon is still the result of market competition. Reporter: what will Jinan times do during the Olympic Games? Wang Zhixin: our newspapers now have about 50-70 pages a day, including about 6 sports pages. In the early stage of the Olympic Games, the number will increase to 30, all of which are used to do reports related to the Olympic Games. We will also have 3-5 journalists stationed in Beijing to report back every day. This number may be arranged by the whole team of the Olympic League, and there will be a team of about 20 in the rear. Reporter: is it the first time for Jinan times to cooperate with the website in content reporting? Wang Zhixin: No, we had some cooperation with Sina and Sohu during the major events a few years ago, but the scale of these cooperation is not large, and most of them are one-to-one cooperation. It's the first time for all the alliances to work together, but it shows that the cooperation between print media and Internet is also an inevitable way to achieve a win-win situation. We are willing to make such an attempt.

Report article

Jinan Times Wang Zhixin: who is the slap in the face? After the first round of the World Cup group match in South Africa, FIFA president Blatter quietly wiped the cold sweat on his forehead. The teams he is most grateful for are North Korea and Switzerland. If it were not for the birth of these two teams, the World Cup would have fallen into an abyss. there are 25 goals in the first 16 games of the world cup in South Africa, with an average of 1.56 goals per game, which is a very dismal number. You know, in the history of the world cup, the highest number of goals per game is the 1954 Swiss World Cup: as high as 5.4; the lowest point appeared in the 1990 Italian World Cup, with an average of only 2.21. The average goal of the world cup in South Africa is 1.56, which is really a poor figure. This year's cup is not only a small number of goals, most of the games are also very boring. There are six draws in 16 games, seven of the 10 games with one goal difference, two games are 2-0, and only one game has a big score of 4-0. It can be said that in addition to Germany's 4-0 victory over Australia, Brazil's 2-1 victory over North Korea is breathtaking, Switzerland's 1-0 victory over Spain is unexpected, Chile's 1-0 victory over Honduras is a certain spectator, and other competitions are basically ordinary. Even if there are England, Portugal, France, the Netherlands, Italy, such as the world's top teams to participate in the game, but also poor, many games can be compared to "Lullaby", so long night is particularly difficult. Such a world cup is obviously far from the expectation of the fans. Although the first round of the group match is due to the relative caution of the fighting teams and the reservation of the strong teams, the downturn of the world cup has reached the point of "which is more tolerable than the other". If there is no such dark horse as North Korea and Switzerland to step forward, the world cup in South Africa is likely to fall into the saliva of the world fans. Baidu Encyclopedia content is shared by netizens. If you find that your data content is inaccurate or incomplete, you are welcome to use your own data service (free) to participate in the correction. Go to > > now

Chinese PinYin : Wang Zhi Xin