Ye Maozhong
Ye Maozhong
Ye Maozhong has been focusing on local marketing for 24 years and has insight into local consumers. Over the past 24 years, ye Maozhong has carried out integrated marketing communication planning and brand design for more than 200 enterprises, creatively shot more than 1000 advertising films, and rapidly promoted the enterprise brand and sales volume; he won the 30-year outstanding contribution award of China advertising issued by the State Administration for Industry and Commerce in 2008, was selected as China's top 10 marketing experts in 2005, 25 influential figures in China's marketing process in 2004, and was selected in 2003 China's top ten advertising managers, CCTV advertising strategy consultant, Professor of Tsinghua University.
Character experience
In 1989, ye Maozhong entered the advertising circle, shooting the Chunlan air conditioner advertisement of "six goals in one shot", and then embarked on the road of advertising.
In 1997, ye Maozhong founded his own advertising company in Beijing, and successively served many brands, such as "Shengxiang floor", "beijirong thermal underwear", "Zhengongfu fast food", "Dahongying", "Qipai men's wear", "Yake V9", "361du", "Hongjinlong" and "ant Lishen", which greatly improved the popularity and sales performance of these brands. Among them, real Kung Fu fast food has grown from several small stores in Dongguan to more than 540 Direct stores nationwide in six years, becoming the first brand of Chinese chain fast food in China.
In 1996, ye Maozhong published his first advertising book, notes of the advertiser, which was the first practical advertising book written by the Chinese people and became the best seller of that year.
It took ye Maozhong three years to write notes of advertisers, which sold more than 10000 copies in the first month after its publication. Therefore, ye Maozhong has a small reputation in the advertising industry. When ye Maozhong set up his own company in 1997, he had already sent customers to his home.
In 2013, he published 16 key words of marketing, which took three years to create. This book summarizes ye Maozhong's 24 years of local practical experience, and discusses the methods of local marketing from 16 aspects.
Planning works
16 key words of marketing
Notes of advertisers
Creativity is power
Planning by Ye Maozhong
Ye Maozhong's plan and volume
Ye Maozhong's marketing plan
Whose business is planned to light up
Image brand integration
New planning concept: ye Maozhong talks about planning
New planning concept: ye Maozhong talks about creativity
New planning concept: ye Maozhong talks about brand
Ye Maozhong talks about advertising
Ye Maozhong's research on new planning concept
New planning concept: ye Maozhong talks about marketing
The temptation of seven trillion Kung Fu
Turn around and see the plan
Ye Maozhong's first fragmentary novel the ark of Seduction
Honorary achievements
After 10 years of development from several small shops in Dongguan, Zhengong fast food has more than 530 Direct stores nationwide, becoming the first local fast food brand.
From Anxi, Fujian Province, Bama Tieguanyin ranks fourth, to more than 1000 chain stores, ranking first among domestic tea enterprises. In May 2013, the first round of private equity financing with a total investment of nearly 150 million yuan was completed, which is the largest and the first over 100 million yuan private equity financing in the tea industry so far.
In 2004, he cooperated with Wujiang pickle for the first time and put forward the concept of "three squeezing", which helped it become the first pickle industry in China. In 2012, he began to cooperate with Wujiang pickle for the second time and helped its share price rise by 300%. We will launch Wujiang kelp silk and implement the plan of developing from small Wujiang River to big Wujiang River. Wujiang mustard has grown from less than 200 million sales to the only listed company in the mustard industry;
The sales volume of hermes bags has increased from 14 million in 2008 and 7 million in inventory to more than 1 billion in 2013. It has become the largest brand of bags in China and the first local brand of bags.
It helped Guizhou Panjiang group to launch a new "guitianxia" tea project, and achieved 70 million sales in just two years, becoming the first tea brand in Guizhou and the annual brand of CCTV in China;
The annual sales volume of Hongjinlong has increased from 170000 cases to 1 million cases;
The sales volume of Qipai was less than 200 million, and exceeded 1 billion in two years;
The sales of Yake candy increased by 7 times;
The sales volume of 361 ° increased from 700 million to more than 2 billion in two years.
The sales volume of pereal has grown from 100 million to 4 billion in five years;
The advertising slogans written by Ye Maozhong, such as "everyone on earth knows it", "the heart of a 30-year-old, the heart of a 60-year-old, the heart of a 60-year-old, the heart of a 30-year-old", have become popular in the society. And "men should be cruel to themselves" has been rated as one of the top ten catchwords in Chinese advertising.
Some projects that ye Maozhong had planned: zhenkung Fu / Yake / haoxiao'er / Piao Rou / tide / Sany Heavy Industry / Mengniu / Yili / Shengxiang floor / aihuashi / Jinhui liquor / Bama / Great Wall Motor / Great Wall lubricating oil / 361 ° / Renhe pharmaceutical / Shufujia / Yinlu / Shuya underwear / bull safety socket / hongxingyuan / Meierya / Qicai Yunnan / ganji.com / Wujiang pickle / Shuanghui / Tianxia farm / Sanquan food / Yanjing Beer / red wine Xingmeikailong / Master / Xiangyi Materia Medica / peraya / aishangfei cake / Midea air conditioner / baoland / xinxiangyin / Panjiang group / guitianxia / Red Dragonfly / N + A / Anta / Daohuaxiang / Yurun / Shenzhou computer / Jinliufu / wnq / Jianwei furniture / Qianjiang motor / Wang Shouyi / Yongxin group
From 1997 to 2000, he was rated as one of the top ten planners of Chinese enterprises;
In 2001, he was rated as one of the top ten marketing figures in China;
In 2002, he was rated as China's top ten planning figures and China's top ten advertising figures;
In 2003, he was rated as the manager of China's top ten advertising companies;
In 2004, 25 influential figures in China's marketing process were selected as "50 creative people in China";
Ye Maozhong, the ten marketing expert of China, is the 2005 marketing group of Hongkong, and is a creative group composed of Chinese mainland, Hongkong, Taiwan and the United States and South Korea.
120 planning and creation elites;
Top 10 Chinese advertising companies in 1999-2003;
1998 China top ten marketing classic case planning Gold Award;
Top ten famous planning cases of Chinese enterprises in 2000;
First prize of 2001 China drug marketing case competition;
2001 China top ten most popular advertising film award;
In 2002, the only Gold Award for advertising language in the 9th China Advertising Festival; in 2002, the silver award for film and television advertising in China's excellent advertising works Yearbook;
China's top ten film and television advertising film awards in 2003;
2003 China top ten popular advertising language Award;
In 2005, he won the marketing innovation award;
Has carried out integrated marketing communication planning and brand design for more than 200 enterprises;
Creative shooting more than 1000 advertising films, works selected 1999-2003 "China advertising Yearbook"
Senior marketing planner and brand management expert
Distinguished professor of Tsinghua University
CCTV advertising strategy consultant
MBA tutor of Nanjing University of Technology
Top ten planners of Chinese Enterprises
Top ten marketing figures in China
Top ten figures in Chinese advertising
Managers of top ten advertising companies in China
25 influential figures in China's marketing process
Outstanding contribution award of China advertising in 25 years
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Chinese PinYin : Ye Mao Zhong
Ye Maozhong
