Wang Lide

Wang Lide

Wang Lide is the special assistant to the president of EMI Music in China, and the director of EMI record Artists Agency.

Personal profile

The other Wang Lide is the special assistant to the president of EMI Music China and the director of EMI record Artists Agency. Great culture (Beijing) Co., Ltd. was established by Tao Zhe and Wang Lide in 2010. Xu Wei, a 40 year old man, is the "promoter" behind the scenes of singer Xu Wei, laying some foundation for Xu Wei's success. A good friend of Tao Zhe.

Character interview

The following is an interview with Wang Lide by a reporter from China Music Daily: Wang Lide, special assistant to the president of EMI Music in China, this seemingly common name has a high reputation in the circle. It was he who turned Xu Wei from a so-called "niche singer" into a generation of singers. The story behind the scenes was told by Wang Lide in his office. When I first met Wang Lide, my first impression was that he was too young! However, he paid the truth: "I'm almost 40 years old, not young!" but still like a middle school student, he kept turning his pen, just like his thinking, turning fast. "One minute before the concert, Xu Wei suddenly disappeared!" Wang Lide was deeply impressed when he mentioned the unprecedented concert last year. It was this turning point concert that completely established Xu Wei's position as the number one singer in the mainland. It was also officially announced that the angry youth of that year has now become a singer that everyone began to like. Xu Wei is no longer the "patent" of a few people! Xu Wei is a nervous person, as we all know. Wang Lide said that a few minutes before the concert, Xu Wei was too nervous to hide in the toilet! "Although Lao Xu has participated in a lot of performances before, whether it's platter or other types of performances. But for his solo concert, it will last for two hours, which is the first time. According to his character, it's certain when he's nervous. " At that time, everyone, including those who participated in the concert, was in a state of high tension, but in order to ensure that Xu Wei faced the pressure with a normal attitude, everyone was trying to ease the pressure for Xu Wei. When we were in the lounge before the performance, I felt that Xu Wei's mental state was ok, not very nervous. Until a few minutes before the performance, the director and I went to our own position. At this time, the director suddenly found out: "Lao Xu is gone!" In a hurry, Wang Lide and the director look for Xu Wei everywhere and rush to the backstage along the corridor of the actors. As a result, there are a lot of people around the toilet. They run to find Xu Wei coming out of the toilet. "When Lao Xu saw that the director was worried, he comforted the director and said," it's OK, it's time. In fact, it was only a few seconds before the opening. Fortunately, there was an opening music time ahead. " Wang Lide recalled the scene at that time, and still has some fear. "When Lao Xu stood on the stage, the prelude was just over, and my heart was released. Because there were too many people at the scene, the corridors and passageways were full of people, which I didn't expect beforehand. " Wang said frankly that although everyone was full of confidence in Xu Wei's music, he didn't expect that such a large workshop would be so full. "I was particularly worried that Lao Xu would be confused when he saw so many people. As a result, my worry really came true." The first song, Xu Wei into a little slower, the band felt, deliberately slowed down the pace to find Xu Wei's rhythm. "At that time, I thought, this is the end. If the future songs are like this, it may make a joke. There are so many people at the scene!" Fortunately, Xu Wei's feeling is getting better and better. "When Tian Zhen appeared as a guest at half-time, I ran to the lounge and patted old Xu on the shoulder and told him to let go of singing. There was no problem. It was very smooth until the end of the performance, and almost all the media spoke highly of the concert the next day. " "Throughout the concert, I held my hands tightly." Wang said. However, the success of the concert made everyone not realize how hard Wang did before the concert. "The first time I listened to Xu Wei's song, I was full of tears." "in some concerts, the organizers would take the initiative to send out some tickets in order to take care of the atmosphere at the scene. But it's the first time for investors to do that concert, so they can't allow free tickets. " When it comes to the concert with turning point significance, Wang Lide is full of emotion. Today, Wang Lide and Xu Wei are both colleagues and friends. Talking about his first contact with Xu Wei, Wang told a story to the reporter, "at that time, old Xu had just entered EMI. It seemed that he had just finished his first record. At a new song conference, I was sitting in the first row. After listening to his first song, I burst into tears. Immediately I ran backstage, patted Lao Xu on the shoulder and said, "I'll give you a solo concert!" Wang Li De described his impulse like this: "I am a native of Taiwan. I have little contact with mainland music. But since I am moved by his music, I believe everyone will be moved." It was on that impulse that Wang Lide had the idea of giving Xu Wei a concert, but it was not easy to talk about it! in order to find investors for the concert, Wang made use of his relationship to look for businesses willing to invest. After more than ten negotiations, the companies have expressed their love for Xu Wei's songs. However, he thought that it was too early for Xu Wei to hold a concert, and took this as an excuse to decline Wang Lide's cooperation plan. Wang Lide said frankly that up to the year before last, Hong Kong and Taiwan singers held concerts in the mainland. In addition to Na Ying, Tian Zhen, Han Hong, Sun Nan and other front-line singers, few mainland singers dare to hold concerts in Gongti. Therefore, it is more risky to invest in concerts for Mainland singers, which is also the main reason why many investors balk. "Other people are also commercial organizations. They are all for making money, and they don't bear much responsibility for cultural communication, so I understand their refusal." Thanks to Wang Li De's efforts, he finally found a company willing to invest. "The boss of his company especially likes Xu Wei's songs and has plans to invest in the mainland performance market. It's a coincidence! " "I can't stand Tao Zhe's" torture " as we all know, Tao Zhe is also an artist of EMI, but few people know that Wang Lide and Tao zhe are very close friends. "In fact, the old people of our two families knew each other at an early age, but it's a coincidence that we didn't know each other. Until I went to the United States to study for four years, he just returned to Taiwan from the United States. When we were in America, we had the same friends. My friend was very familiar, and I knew his friends, but we were not very familiar. They just know each other's names. " Wang Lide, who finished his studies in the United States, came directly to Beijing to start his business, and entering EMI made him end his blunder with Tao Zhe. The increasing contact at work makes two people with similar temper and personality become friends who have nothing to talk about. "Tao Zhe's personality is more straightforward and likes to be straightforward." Wang Lide seems to be more interested in talking about Tao Zhe. "As long as he thinks something is wrong, he must be the first to point it out. Because I've been together for a long time, I'm also used to his principles, and I choose to deal with what I have to suggest in my work Wang Lide said that he and Tao zhe would give each other a lot of advice and apologize when they made mistakes. They were very frank. "We have a tacit understanding and mutual trust. He knows that some of my suggestions are for his good, and he will also consider some things for me." Wang Lide and Tao zhe often get together to chat and talk about music. But there is one thing that Wang Lide used to describe as "not going with Tao zhe even if he was killed". "Most of his time is between the United States and Taiwan, and most of my time is in Beijing, so parties are usually working together. Tao zhe likes to pull me to fitness. After one visit, I swear never to go again! He's torturing me Wang Lide's voice was a little higher than an octave when he said this. "Tao Zhe is very strict with himself. When to keep fit and what to eat are all listed in his plans. And I'm different from him. I'm not an artist. I don't care about my figure, whether I have fat or not. " It turned out that once, Tao zhe took Wang lide to fitness, and Wang Lide, who was used to his nature, went all over cowboy. Knowing that Wang Lide seldom came to fitness, Tao zhe acted as a coach. "He's very professional. He studies when the treadmill uses what speed, when it decelerates and when it accelerates. As a result, one pair of my jeans became the weight of three pairs of jeans because of too much sweat! After that time, I swore to Tao Zhe that I would never work out with him again! He's torturing me "for creative singers, they should play their leading role" in the face of many record companies taking the scandal of artists as an opportunity for publicity, Wang Lide's noncommittal statement did not let reporters see his attitude. "Some of the current scandals are true, but most of them are orchestrated by record companies. A lot of scandals in Hong Kong and Taiwan are generally true, because there are special paparazzi to take pictures secretly. But for us, I don't think we need to create any gossip. " Wang lied to the spread of gossip is good or bad, "I don't know whether it's good or bad, see so many gossip, and one after another, it's estimated that some people think it's a good thing, otherwise how can it be endless? I'm afraid only they know whether it's good or bad for artists. " When talking about Xu Wei, Wang Lide said that he had a close relationship with Xu Wei in his work

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