Hou Yaohua

essential information

Early experience

Hou Yaohua hoped to be a crosstalk actor when he was a child. He often performed in school, but his father Hou Baolin didn't support him. At the age of 22, Hou Yaohua obeyed his father and became a worker in the factory. After the outbreak of the "Cultural Revolution", his family was decentralized, while he and his grandmother stayed in Beijing. After the end of the "Cultural Revolution", he created the crosstalk "Jiangqing xianchou Ji" according to what he saw and heard, and joined the performance of the "Gang of four" celebration with Wang Jingchen of the coal mine cultural troupe. However, because he was too nervous and the performance effect was not good, he chose to return to the factory to continue to work as a worker.

Main works

comedy

Hou Danan

Making TV

Fans

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Courtesy to people

Fishing

Xiang Chang He Ba Lu

Guest actors

Brothers may not be good

The court of the absurd

Lost watch

Lost car

Sculpture

Rehearsal

Take part in the film

Take part in TV series

The reference materials of Hou Yaohua's performance in the legend of Chong Er come from

Host the program

Special contact of Beijing TV station

Beijing TV Toshiba animal paradise

Shandong Qilu TV station "happy family every day"

Advertising endorsement

In June 2009, he participated in the singing lineup composed of many performing stars, singing and recording the National Day song "My China, I love you" MV composed by famous online musicians partners yubanger and Yinzi.

Since March 19, 2012, he has officially joined Guangxi satellite TV and presided over the suspense warning column "warning line".

public benefit activities

On June 22, 2007, China's star table tennis team was established. As one of the team leaders, Hou Yaohua has led many stars to participate in public welfare activities such as donation of "warm West Project", stars love blue sky by bus, and Guizhou Olympic countdown ignition.

In October 2007, Hou Yaohua was invited by the Buddhist culture industry of Hong Kong to serve as a member of the Buddhist Music Committee of the Buddhist culture industry of Hong Kong

In January 2011, Hou Yaohua, a famous performing artist, was invited to be the public welfare Ambassador of this activity together with the "love China poverty program". In addition, Yuan Quan, Sha Baoliang, LV Wei, Xuri Yanggang and other film and television stars came out to shoot the publicity video of the event.

"Aibian China poverty education program" is jointly launched by aibian China program group and all sectors of society. Based on the principle of "giving people fish is better than giving them fish" and "helping hard work rather than laziness", it subsidizes poor youth over 18 years old from all over the world, so that they do not have to spend any money on tuition, travel expenses, board and lodging to come to Beijing to study automobile driving license, photography, film and television animation, cooks and pastry Dozens of employment skills, such as pastry, computer and automobile maintenance, help them become talents needed by society, improve their employment and income of poor families, change their life path and benefit them all their lives.

Mr. Hou is invited to serve as a public welfare ambassador. He will also serve as an art teacher of aibian China poverty aid program. At that time, he will teach the poor young people in Beijing about the quality of education and art.

Personal life

Son Hou Jun

Hou Yaohua's son, Hou Jun, hosts a cooking program "daily diet" on CCTV, and his son also wants to learn cross talk. Hou Jun said: "I wanted to learn when I was in junior high school, but my grandfather didn't let me. Later, I told my third uncle Hou Yaowen that they were ready to accept me, but my grandfather still didn't agree. Hou Baolin didn't agree with Hou Jun's study of crosstalk, just as he did when he didn't agree with Hou Yaohua's theory of crosstalk. He hoped that his descendants would learn a skill to settle down first, so Hou Jun had to learn how to cook. Hou Yaohua said: "I usually don't care much about my son's education, but my father had to let Hou Jun learn how to settle down at that time, so he had to choose to be a cook between a cook and a doctor. However, he has never been a cook. After graduation, he became a teacher immediately. Later, he went abroad to study for a few years. When he came back, he began to do the program everyday food. It is said that many young people like to watch it

Niece Hou Yaohua, niece of triplets

On September 7, 2014, "I'm not a star" triplet sisters classic reappeared the female version of the tigers "green apple paradise", and these three are the nieces of crosstalk master Hou Yaohua. Their uncle Hou Yaohua also came to the scene to cheer for their performance.

Character controversy

sham publicity

Celebrity endorsement is not wrong, but false endorsement will bring passivity, and the sophistry after false endorsement will be completely passive. At present, the famous artist Hou Yaohua is in this completely passive situation. The reason why he is passive is because of his ten false advertisements and his exaggerated crisis response.

According to the notice issued by China Advertising Association on November 1, 2009, Hou Yaohua, a famous actor, spoke for 10 false product advertisements, including health food, medicine, medical equipment, etc. these products include aoshabao, Earl health capsule, Duzhong Jiangya tablet, golden No.9, kangdafu Chayu capsule, Weichang probiotics, Yake oral liquid, Canada V6 capsule, Jiaoyan G protein and fangzhoujiang Pressure gauge, etc. The advertisements of health food, drugs and medical devices in the above products have not been approved by the administrative licensing department. They all use actors as hosts, and use the names and images of experts, patients and consumers as proofs, and all contain other illegal contents.

First, the concept of "exaggeration" and "falsehood" is confused, and there is no sincere communication. In the case of crisis, adhering to the "sincere communication principle" in the "5S principle of crisis public relations" is an important way to obtain public recognition and turn passive into active. In Hou Yaohua's response to the endorsement crisis, he easily confused the two concepts of "exaggeration" and "falsehood" by means similar to art, and avoided the fact of his own false endorsement. Obviously, he did not reflect on his personal endorsement behavior. His rash rather than sincere words can only lead to greater public questioning and questioning.

Second, artists should also pay attention to personal reputation. For artists, their good reputation is the foundation for them to engage in art and get the audience's love. Through reckless false advertising endorsement and exaggerated crisis response, we can see that Mr. Hou Yaohua did not pay attention to the issue of personal reputation, which is obviously not conducive to his future personal art career. I hope that the artists concerned can attach great importance to this.

Third, the relevant parties should strengthen the supervision of the endorsement of artists. In reality, celebrity advertising has obvious effect, which is a product promotion method that many manufacturers like to adopt. Therefore, in China, celebrity advertising emerges in an endless stream, involving many industries and brands. At the present stage, our advertising laws and regulations have no restrictions on the endorsement behavior of artists. I hope this issue can arouse the attention of the relevant parties.

On September 27, 2015, the State Administration for Industry and Commerce announced ten typical cases of suspected violation of the "advertising law" in 2015, and Hou Yaohua was reported for suspected false publicity. The advertisement of "ten national treasures - Top Ten Chinese famous paintings handed down from generation to generation" was produced and released by Hebei Xinchao enterprise management consulting company. Its contents include using fictional "supervised by international collectors association", "limited release" and "Chinese dream culture project" to exaggerate that the painting and calligraphy are collectibles and have great appreciation space, claiming that the painting and calligraphy are "free gifts" to consumers. This advertisement uses well-known artist Hou Yaohua and other personnel for suspected false publicity to enhance the influence of their products. After investigation and verification by the industry and Commerce Department, the so-called "famous painting handed down from generation to generation" is only a silk print produced by a handicraft factory in Zhejiang Province, misleading consumers.

unforgettable

In 1982, at the age of 36, Hou Yaohua appeared in his first TV play "looking for hua'erhan". Although there were few parts in the play, he started his future film and television career. Although he just joined the troupe is just a business, and has no chance to act again in six years, Hou Yaohua has been waiting for the opportunity. In 1988, the opportunity finally came. Hou Yaohua first went to Tianjin to shoot the TV series "big road, small alley", and then took over the film and television series such as "stubborn master". In 1991, Hou Yaohua was already quite famous for "the story of the Ministry". Hou Yaohua said that his father was in hospital when he filmed the story of the Ministry. When he showed his father part of the video, his father's comment made him unforgettable. "My father said," OK, I can't die of hunger! "! You know, at that time, my father had such a saying, which is very valuable for a person's works. For him, this is already a very high evaluation. " Hou Yaohua said that what he regretted all his life was that he didn't even see his last face when his father died because of his work.

scandal

Since 1990, Hou Yaohua has performed "selling paintings" with Song Dandan, and "fans" with Guo da. His comic talent and advantages gradually show up in the performance. However, Hou Yaohua was severely criticized by his younger brother Hou Yaowen for his role in the comedy. "Once I worked with Guo DA on a sketch, because Guo Da didn't shave that day, and his hair was curly. I thought he was like a big hairy monkey. I couldn't stand it on the stage, so I laughed and lay on the stage. At that time, Hou Yaowen was worried with me. He said angrily, "is there anything like you? You're laughing. "This is the only time Hou Yaowen and I are really worried."

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