Zhang Weiping

Zhang Weiping

Zhang Weiping, male, was born in Shandong on October 8, 1958. Chairman, producer and producer of Beijing new picture film company. He has cooperated with Zhang Yimou for 16 years, and his films include: Thirteen beauties in Jinling, heroes, ambush on all sides, golden armour in the city, surprise with three guns, etc.

Personal resume

Born in Shenyang, Shandong on October 8, 1958, now living in Beijing.

In 1977, he studied pharmacy in Beijing Institute of pharmacy, and later worked as a pharmacist in Beijing Puren Hospital.

In 1987, he worked in a foreign enterprise in Beijing.

In 1989, he began to engage in real estate, aviation food and drug agents and other business activities.

In 1996, he invested in shooting "talk well" directed by Zhang Yimou.

In 1998, he invested in shooting "no less than one" directed by Zhang Yimou.

In 1999, he invested in shooting "my father and mother" directed by Zhang Yimou.

In 2000, he invested in shooting "happy time" directed by Zhang Yimou.

In 2002, he invested in shooting hero directed by Zhang Yimou.

In 2003, he invested in filming "ambush on all sides" directed by Zhang Yimou.

In 2004, he invested in shooting "riding alone for thousands of miles" directed by Zhang Yimou.

In 2006, he invested in shooting "golden armour in the city" directed by Zhang Yimou.

In 2009, he invested in shooting "three gun shooting surprise" directed by Zhang Yimou.

In 2010, he invested in shooting "love of Hawthorn Tree" directed by Zhang Yimou.

In 2011, he invested in shooting the thirteen beauties of Jinling directed by Zhang Yimou.

Main works

In 1997, "have a good talk" was Zhang Yimou's first urban film, with a box office of 46 million yuan. In Beijing alone, the box office has reached more than 8 million yuan;

"No less than one" has set a record at the box office of domestic films in 1999, with an audience of more than 5 million;

In 2002, hero started the commercialization of Chinese blockbusters. Its domestic box office reached a record 250 million (accounting for one fourth of the annual box office revenue), with 12 million movie goers, 17.8 million yuan of audio-visual copyright sales, and 177 million US dollars of global box office. This figure is unprecedented for domestic films before. It is of great significance to the development of Chinese commercial films. It has increased the proportion of box office distribution of domestic film investors, thus increasing the investment confidence and enthusiasm of investors. After that, the Chinese film market is full of blockbusters, and the annual box office and the number of screens have increased rapidly.

In 2004, the box office of "ambush on all sides" was 153 million in China and 98 million US dollars in the world;

In 2006, the domestic box office of "golden city" was nearly 300 million yuan, reaching a new high of domestic film box office, with a global box office of 86 million US dollars;

In 2009, the domestic box office of "three gun shooting surprise" was 250 million yuan;

In 2010, "love of Hawthorn Tree" set a new record for domestic films with a domestic box office of 160 million yuan.

Personal experience

Early accumulation

Zhang Weiping was born in Shandong in 1958 and grew up in Shenyang until 1977. He was 19 years old, He just returned to Beijing from Shenyang and became a pharmacist in Beijing Fourth People's hospital instead of his mother. Later, he studied pharmacy for four years, which made him have a more thorough understanding of the pharmaceutical industry. He has done everything related to medicinal materials from traditional Chinese medicine clinic to western medicine clinic. He was very satisfied with his career. He never thought that one day he would change his career to another, let alone become the boss of the new picture film industry and spend a lot of money to make movies.

Zhang Weiping's life changed because of an accidental opportunity. In 1989, he was favored by the representative office of Siemens in Beijing and asked to become a manager. He was only given 10 days to consider. In this way, Zhang Weiping quit his job and became the manager of the commercial administration department of the foreign enterprise. One year later, Zhang Weiping decided to go into business. He resigned from Siemens and used his savings in the past two years to set up a joint venture of 400000 yuan with two friends. His initial business was aviation food. They took care of the lunch boxes of the capital airport and Guangzhou airport, which was easy to worry about and profitable. In addition to the later pharmaceutical and real estate business, Zhang Weiping's capital grew day by day, In the early 1990s, when the number of wealthy people increased sharply, he finally became the leader of this group with his intelligence and diligence. During that period of capital accumulation, Zhang Weiping once described to the media, "at the beginning of the 1990s, real estate in China was operated by grass-roots bandits. At the same time, it was absolutely profiteering: first of all, take the land without cash, you have a plan, complete an approval procedure, and your land can be approved; after you get the land use certificate, you can hire a designer, and so is the designer's money Check out in the autumn; as soon as the drawings are drawn, you can build a model room, and then you can sell the building and collect money. "

Gold partner

Zhang Weiping and Zhang Yimou's Association began in 1989 with a dinner party in the circle. That night, Zhang Weiping drove Zhang Yimou home in his Xiali. They chatted about everything all the way, but they didn't talk about movies. Zhang Weiping, who knew nothing about movies, didn't even know what the director did. Therefore, Zhang Yimou and his films are unknown to Zhang Weiping, and he is not interested in asking. Perhaps they never dreamed that this ordinary acquaintance would lay such a big foreshadowing for the later Chinese films. In 1997, Zhang Yimou and Zhang Weiping's "two Zhang" combination just started to work together. As a result, the first finished product "have a good talk" didn't hit off as expected, but lost more than 10 million yuan. Fortunately, Zhang Weiping has the courage and resourcefulness to continue his original idea of cooperation with Zhang Yimou. He did not give up as easily as most short-sighted investors. As a matter of fact, his persistence doomed his future success. After "no one can be less" and "my father and mother" were put into the market one after another, the rich commercial profits and the ensuing artistic achievements quickly helped him recover his previous losses and brought their joint efforts to a peak. Zhang Weiping's courage, if not so, he must not be able to obtain today's rich commercial status. Ever since he had the courage to lose his job and go into business, he has been based on the society with keen vision and determination. Fresh attempts have always been irresistible to him, not only for business, but also for friends and Zhang Yimou. When Zhang Yimou wanted to make a blockbuster, Zhang Weiping dared to raise hundreds of millions of yuan to accompany him down the river. Such courage was unique at that time. He was the first in the country in the true sense of suspicion and disdain. Hero has made a lot of money. Its success depends on the courage of investors and the trust between friends. It has opened up the trend of blockbuster movies that are still flourishing today. The box office of hero in North America jumped nearly 60 million US dollars, with a total overseas box office of 1.1 billion yuan. It has become a well deserved model of Chinese commercial blockbusters and aroused the enthusiasm of domestic investors to make blockbusters. Zhang Weiping's marketing strategy plays a leading role in the success of hero in China. He boldly used a lot of extreme shooting and marketing methods. For the first time, he auctioned audio-visual rights, chartered business aircraft for publicity, and spent more than 10 million yuan for bombing publicity. This kind of marketing strategy has been imitated by countless film distribution companies until now. It is under his practice that the role of late publicity has been repeatedly used as experience by domestic film and television institutions. By the time of "ambush on all sides", this set of three-dimensional publicity strategy seems to have been brought into full play by Zhang Weiping, which has set off a wave of momentum and heat wave before the film came out. All these have laid a solid foundation for the final box office of the film.

Leaders

It seems that most of the criticisms against Zhang Weiping come from his extreme propaganda offensive and extremely ingenious propaganda tone. All this has been criticized and denounced. However, if you calm down and take a closer look at it, it seems that it has become an irresistible trend for the new generation of Chinese film circle. Everyone, big or small, old or young, has followed suit and has been happy to follow suit. Zhang Weiping is obviously not wrong. He should not be held responsible for such a result, because he is just a businessman. His actions reveal a businessman's insight and shrewdness. He is neither a filmmaker nor an artist. His identity is just the chairman of the new picture film industry. What he considers is not the beauty or ugliness of the film, but the profit. Since his cooperation with Zhang Yimou in 1997, he has boldly given Chinese films a space to make a living, not only driving the rapid arrival of commercial trends, but also bringing a new round of media revolution to the film industry and even the cultural industry. The importance of publicity power determines the temporary trend of China's cultural and entertainment industry, and also leads to one after another media competition. Zhang Weiping, with his simple strokes, is the most complicated link between the preceding and the following in China's cultural industry. It is impossible to say whether he is good or bad, whether he is a meritorious or not. The only thing is for sure that he is a success in the absolute sense and a leader of China's film and television production team.

Responding to queries

In August 2011, Zhang Weiping was interviewed by the media to talk about his and Zhang Yimou's "star making" experience and his understanding of the current situation

Chinese PinYin : Zhang Wei Ping