Chen Sheng
Chen Sheng
Chen Sheng, born in Zhanjiang, Guangdong Province, is now the chairman of Guangdong No.1 Food Co., Ltd. and Tiandi No.1 Beverage Co., Ltd. he graduated from the school of economics of Peking University in 1984 with a bachelor's degree in economics and an EMBA of Tsinghua University. He once worked in the general office of Guangzhou Municipal Party committee and Zhanjiang municipal Party committee, and successively founded Zhanjiang new brilliant real estate development Co., Ltd. and Guangdong dragon tiger leopard Liquor Co., Ltd Ltd., Tiandi No.1 Beverage Co., Ltd., Guangdong No.1 Food Co., Ltd.
Profile
Chen Sheng, born in Zhanjiang, Guangdong Province, holds a bachelor's degree in economics from Peking University, EMBA of Tsinghua University, and founder of Tiandi No.1 and No.1 native pig brands. He graduated from school of economics of Peking University in 1984 and worked in the general office of Guangzhou municipal Party committee and Zhanjiang municipal Party committee. In 1990, he went into business and successively established Tiandi No.1 Beverage Co., Ltd. and Guangdong No.1 Food Co., Ltd.
Character experience
In 1993, Chen Sheng set up a company and entered the real estate industry in Zhanjiang. In three years, he became the leader of the real estate industry in Zhanjiang.
On July 1, 1997, Tiandi No.1 was officially listed. It made a profit in three months, and its sales exceeded 20 million yuan in that year!
In 2004, he began to breed and sell native chickens and set foot in the field of agriculture.
In 2007, Chen Sheng created the "No.1 local pig" brand and entered the market.
In 2009, Chen Sheng founded the first butcher school in China.
In 2010, it was rated as the national "three rural" wealth model by CCTV, and its brand No. 1 native pig's marketing model also won the best business model award.
In 2011, Chen Sheng invested 200 million yuan to build a new village and a villa for 220 villagers free of charge
In 2012, Chen Shengrong won the title of top 10 marketing events in China, top 10 marketing figures in 2012 and top 10 economic figures in Guangdong.
In August 2015, Tiandi No.1 Beverage Co., Ltd. was officially listed in the national small and medium-sized enterprise share transfer system (namely the new third board). The company is referred to as "Tiandi No.1" for short, and the securities code is 832898.
In May 2016, No.1 native pig signed a contract with tmall Chen Sheng, saying that after 60, he would change his life.
In March 2018, the distribution of 200 million villas donated by Chen Sheng to villagers was blocked. After the event was reported by the media, it caused widespread concern and discussion in the society.
Character proposition
Traditional industries are the main battlefield for entrepreneurs
Nowadays, the reason why Internet entrepreneurship makes people obsessed is that the investment threshold is low, it can be successful in a short time, it has become the realization place of grass-roots counter attack, and the news effect of public opinion.
"The Internet may be a paradise for investors, but it may be a graveyard for most entrepreneurs. Whether it's choosing a job or starting a business, the main battlefield should be in traditional enterprises. College students had better not join in the bustle of Internet entrepreneurship, "first go to traditional industries for employment, accumulate a few years of experience, and then do what they want to do according to their ideals."
No brand of fresh Internet enterprises are playing hooligans
The impact of the Internet on the supermarket business model on which the traditional fresh food industry depends is like a "barrier lake" with continuous water storage. Within three to five years, there will inevitably be a "dam collapse", which will be "broken" sooner or later by the Internet.
In the face of the impact of the Internet, the magic weapon of the traditional fresh industry is quality and brand. Chen Sheng believes that for the fresh food industry, traditional brands must have more quality and safety assurance, and will certainly occupy a dominant position in the future competition in the Internet fresh food industry. Brand is the future development direction. "Fresh Internet companies without brands are hooligans", "what I do is ftoc", that is, from farms to consumers.
New rural construction, teach people to fish, can better drive farmers out of poverty and become rich
Since 2011, Chen Sheng has invested 200 million yuan in the construction of 258 villas in Guanhu new village, his hometown, to support the new rural construction. Chen Sheng believes that while "delivering blood" directly to his hometown, he should also build "hematopoietic machines" for the people of his hometown, so that the villagers can get rich in production. ]
Give a man a fish and you feed him for a day. Teach him how to fish and you feed him for a lifetime.. In the process of helping the development of his hometown, he did not directly donate money to the villagers. Instead, he solved the villagers' life and production by building villas and leading the villagers to raise pigs and plant trees, so as to make the villagers become rich through hard work. Chen Sheng said, "entrepreneurs have many ways to benefit the society. Some donate money, others expand production and create more jobs. Society can't force entrepreneurs to donate money, but entrepreneurs should have the heart to repay society. "
Character events
Calling itself "negative textbook" of Peking University
In April 2013, Peking University pig killing graduates went back to school to talk about entrepreneurship, which was once famous all over the country. On the platform of Peking University, Lu Buxuan, a graduate of Peking University, who is famous for his work of killing pigs, said, "I've disgraced my alma mater and blackened it. I'm a negative textbook.". Invited by Peking University Career Guidance Center, Lu Buxuan came to the platform of "Peking University professional quality lecture hall" to share his experience with students facing employment pressure. As an "alternative" entrepreneur, I share my experience with students who are facing employment pressure. In fact, the other person with Lu Buxuan is Chen Sheng. At that time, Chen Sheng said that there were not only beautiful actors, but also ugly clowns like Zhao Benshan and Pan Changjiang. We are Peking University clowns. However, Chen Sheng is not a clown of Peking University, but an idol of entrepreneurs. Because he sold the pork to Beijing University.
Build 258 villas and give them to the villagers
Chen Sheng was born in Guanhu village, Suixi County, Zhanjiang, Guangdong Province. In order to repay his hometown, Chen Sheng plans to build 129 villas with a total of 258 villas and give them to the villagers free of charge. In late March 2018, when the first phase of the villa project was completed and delivered, due to the new demands of some villagers, the villa distribution plan was stranded.
People's daily commented that the standard of poverty alleviation should not be too high, and the government should guide and serve entrepreneurs in poverty alleviation. Therefore, the town government has set up a special working group to coordinate the allocation of villas in Guanhu village.
On May 1, 2018, villagers in Guanhu drew lots for villa distribution, and Chen Sheng, a donating entrepreneur, attended. Chen Sheng yelled at the villagers: it's more important to cultivate children than to take a house. On June 4, Guanhu village held a new house relocation celebration. Chen Sheng attended and delivered a speech: he hoped that the villagers' ideological realm would change as much as the houses, and help each other to build a new socialist countryside.
In 2015, Tiandi No.1 was successfully listed on the new third board, with a market value of 10.8 billion yuan.
Baidu Encyclopedia content is shared by netizens. If you find that your data content is inaccurate or incomplete, you are welcome to use your own data service (free) to participate in the correction. Go to > > now
Chinese PinYin : Chen Sheng
Chen Sheng
