Yang Guoqiang

Yang Guoqiang

Yang Guoqiang, male, was born in 1955. His ancestral home is Beijiao Town, Shunde District, Foshan City, Guangdong Province. He is the founder and chairman of the board of directors of Country Garden Holdings Co., Ltd., a member of the 12th and 13th CPPCC National Committee of the Chinese people's Political Consultative Conference. Now he is the honorary chairman of the General Chamber of Commerce of Guangdong Province and the honorary director of Tsinghua University.

1980 construction contractor. In 1992, Shunde country garden was developed for the first time. In January, as the representative of Beijiao economic development company, Yang Guoqiang served as the general manager of the project development company. Yang Guoqiang's consistent real estate development strategy is to build large buildings in Guangzhou and its surrounding areas. In 2003, his "Fenghuangyuan Banshan villa" sold well in Guangzhou, and 20 luxury villas with an average price of 10 million sold out in three months.

On April 20, 2007, Country Garden Group (Stock Code: 02007. HK) was listed on the main board of the stock exchange of Hong Kong. In 2008, Yang Guoqiang acquired 75% of Shaw Brothers TVB with HK $12.5 billion in cash.

On October 12, 2015, Yang Guoqiang won the 2015 China poverty eradication Innovation Award. On October 16, 2016, Yang Guoqiang won the dedication award of 2016 national poverty alleviation award. On July 31, 2018, the 2018 Forbes China Charity list was released, and the Yang Guoqiang family ranked sixth. On March 13, 2019, Hurun released the global real estate rich list in 2019. Among the top ten real estate entrepreneurs in the world, seven are from China, and Yang Guoqiang (Yang Huiyan's father) is in the top four. Ranked No.2 on the Forbes China Charity list in 2019. In July 2020, Forbes 2020 China Charity list was released, and the Yang Guoqiang family ranked second. On February 4, 2021, the list of China's top 100 donors (2020) was released in Beijing, and the Yang Guoqiang family ranked second with 2.385 billion yuan. On February 25, 2021, the Party Central Committee and the State Council decided to award Yang Guoqiang the title of "national advanced individual in poverty alleviation".

Character experience

Early experience

In 1955, Yang Guoqiang was born in Shunde District, Foshan City, Guangdong Province. Many business tycoons emerged in this small town, which is famous for its commerce and trade.

Yang Guoqiang, a poor child, did not wear shoes before the age of 17. As a farmer, he never forgot that when he was a child, because of poverty, the government not only exempted him from 7 yuan of tuition fees, but also gave him 2 yuan of grants, thus completing his studies and changing his fate. After a successful career, I decided to help more people as much as I could.

In 1978, with the help of his brother, Yang Guoqiang became a construction worker in the housing management office. He worked as an ordinary bricklayer and became the general manager of Beijiao construction engineering company a few years later.

In 1980, he was a construction contractor. 1984. Beijiao Economic Development Corporation invited Yang Guoqiang to join the construction team of Beijiao District, Shunde county.

Create Country Garden

On December 28, 1991, Beijiao Economic Development Corporation and two other companies jointly set up Shunde Sanhe Property Development Co., Ltd. to jointly develop the project located in Bijiang village and Sangui village, namely the later country garden.

On January 28, 1992, Yang Guoqiang acted as the general manager of the project development company as the representative of the Economic Development Corporation, and presided over the development, construction and daily administration of the project.

In 1992, Shunde country garden was developed for the first time. Now country garden has completed 38000 residential units in the mainland. It is developing more than 100 residential projects with a total construction area of over 18 million square meters. Country garden was listed in April 2007, raising 10 billion yuan.

In May 2002, in the Phoenix sales hall of Guangzhou Country Garden, there was a huge crowd. The scene not only made Yang worry that it was "too terrible", but also made some people in the industry who had seen the world. They all worry about saying "it's terrible". Maybe only Yang can create this kind of popularity. Yang's country garden career began in 1992. In the course of 10 years of development, country garden has developed Shunde country garden, Guangzhou Country Garden, South China country garden, Country Garden Phoenix City and Licheng country garden with the slogan of "give you a five-star home". The community of Country Garden Group has more than 10 super large residential communities, including golf life village, country garden, country garden, Country Flower City, Bihai Mingxuan and cuijin Haoting. Since 1999, the annual sales value has exceeded 2.5 billion yuan, and more than 30000 wealthy families from Hong Kong, Pearl River Delta and other provinces and cities have settled in country garden, which has won the national excellent demonstration of urban property management Residential areas, top 20 real estate credit companies in Guangdong, big tax payers in Guangdong, excellent model projects in Guangdong, real estate integrity enterprises in Guangdong, China Construction Bank and industrial and Commercial Bank of China AAA credit units. Agricultural Bank of China's provincial gold customers and other dozens of honors and awards issued by governments at all levels and all sectors of society. At present, country garden claims to be "the banner of South China's residential area".

In 2006, China's private enterprises ranked first in tax payment and one of the only two well-known real estate trademark owners in China. The land reserve of the company is about 18 million square meters, ranking the fourth in China. Country garden has completed 38000 residential units in the mainland, 27 residential projects under construction, with a total construction area of more than 18 million square meters, and more than 100 projects in China and Southeast Asia. In addition to residential projects, it includes many hotel businesses. It has developed and operated one five-star hotel and one four-star hotel, and eight five-star standard hotels have been built or are under construction.

For the real estate industry, country garden model has been familiar. As early as 10 years ago, Yang Guoqiang, a native of Shunde, saw the requirements of a group of people who got rich first for high-end residential communities, and devoted himself to the real estate industry, investing in the construction of Shunde country garden. While improving the living conditions of the first rich, Yang's goal is to help them "show their wealth". There is no doubt that this kind of positioning was responded to by the people who were just out of poverty and eager to show off their wealth, so it was a great success. After making the first pot of gold in Shunde country garden, he began to command Guangzhou and built Guangzhou Country Garden and South China country garden in the same way.

However, Guangzhou real estate industry experts gathered, Yang encountered problems in South China country garden project. He gave up the idea of only serving the rich, and began to introduce the concept of "stage positioning" in the construction of country garden. Country garden denies the insurmountability of social stratum, and believes that people's current state is phased no matter they get rich first or newly, and they have the power of upward growth in the "growth and development type". It is just a kind of "representative state" in the process of "human development" that is based on the generalization of different strata. This kind of equality makes country garden begin to transform to civilian, and also gives birth to the popularity of country garden.

Yang Guoqiang not only adopts the strategy of "pan Market Positioning" in real estate management. Moreover, he also learned from others in his employment, which is another key to his success. Although country garden has set an amazing record of one villa per minute, people still have different opinions on it.

Admirers believe that Yang has created a new profit model of "cost leading". Yang's definition of country garden, boasting that he never talks about theory, actually contains a very clear idea of competitive strategy, that is, the total cost leading. His "house factory" is very famous in Guangdong. It means building like a factory assembly line, paying attention to cost control and price reduction. This is undoubtedly very important in the process of real estate development. However, this has also caused many people to complain. Some people think that the success of country garden is only the success of real estate marketing, not the success of architectural design and planning. It can even be said that it has failed in this respect, much inferior to many unknown developers. For example, they say that the architectural layout and planning design of country garden embodies pragmatism, lacks romance and passion, and has a strong epitome of Yang in the construction of country garden The existence of these disputes. Also visible, but Yang's influence in Guangdong real estate industry. The discussion of country garden has risen to the level of urban planning and real estate culture. In the eyes of many Guangzhou citizens, Guangzhou Country Garden Phoenix has become an independent satellite town in the east of Guangzhou. To manage such a huge real estate Kingdom, Yang Guoqiang does many things by himself. People close to him said: "on the morning of the first day of the lunar new year, instead of spending the Spring Festival with his family, he began to discuss with the company's senior management on the development of phase II Zhaoqing country garden project.". On days when he doesn't need to travel, he likes to sit quietly in the corner of the sales office to observe the sales of new buildings and the latest developments.

Encounter difficulties

Yang Guoqiang's family was very poor when he was young. He used to farm and herd cattle in the countryside, and then he changed to a construction worker. In his 20s, Yang Guoqiang joined the Beijiao Construction Engineering Company under the town government, starting from the bottom. In the early 1990s, he was promoted to general manager. Yang Guoqiang started his business for the first time by buying Beijiao construction engineering company as a major shareholder in a joint venture with several fellow villagers during the enterprise restructuring. Later, Beijiao construction changed its name to Guangdong Tengyue construction engineering company and became a subsidiary of country garden.

In the 1990s, he bought a large area of wasteland at the junction of Bijiang and Guishan in Shunde at a low price, and began to enter the real estate industry under the name of "country garden". However, because the mainland property market bubble burst, 4000 households sold three households, almost turned into unfinished buildings.

Yang Guoqiang finally turned the corner,

Chinese PinYin : Yang Guo Qiang