Sun Bin

Sun Bin

Sun Bin, a well-known director of CCTV, has planned and directed a number of brand variety shows and different kinds of large-scale activities and parties in the past ten years. He has a strong influence in the industry and was once known as the leader of large-scale outdoor variety shows. He was the chief director of song and dance programs in 2008 CCTV Spring Festival Gala.

Character experience

Among the brand variety programs directed by CCTV, the three flagship programs of CCTV, namely "variety show", "Happy China Tour" and "variety Festival", are very representative. in more than five years' work, he has completed the planning and directing tasks of dozens of programs with high quality, achieved good ratings repeatedly, and won the national TV literature and art star award many times. Cao Ying, the host of the show, has been successfully explored and cultivated, making her another household name after Ni Ping and Zhou Tao, helping her to reach the peak of her career. since then, in 2004, the flagship variety show of CCTV, Happy China, was founded. Once launched, it has been widely praised. Its distinctive personality and profound influence have won the leading position in the national variety show. In more than seven years, he led the column team to more than 200 big and small cities, reflected the charm of the city with fashionable and vivid means, and won the unanimous appreciation of audiences from all over the world. At the same time, it also successfully cultivated and shaped the host Dong Qing, making it increasingly perfect and mature, full of personality charm, surpassing many outstanding people and becoming the leader of CCTV. With its majestic atmosphere and diversified audio-visual effects, the program has won many awards such as the star award of TV literature and art. In 2012, he led the original crew of "Happy China Tour" to set up a large-scale interactive variety show "variety Festival". As soon as it started, it immediately attracted the attention of all walks of life and became a powerful force of the night's golden stalls, bringing a new look to the screen of talent shows everywhere. In addition to all-round interaction with the audience, the launch of the new language program "micro sketch" is refreshing, which has become a new manifestation of variety show in the era of network micro. Its fixed unit "a treasure at home" is vivid and interesting, which reflects the new creative thinking and exploration of language programs. while directing fixed broadcast brand columns, he also successfully served as the chief director of many large-scale live programs with outstanding achievements. Among them, the Olympic emblem release ceremony, Olympic mascot release ceremony, Guangzhou Asian Games bid success evening, CCTV sports event, Shanghai Special Olympics opening ceremony and so on have great influence. As a backbone force, he completed the anti SARS large-scale variety show "we unite as one city" under extremely difficult circumstances, which aroused strong resonance among the audience, and thus won the grand commendation of CCTV, SARFT and the Party Committee directly under the CPC Central Committee. in 2008 alone, we completed the anti ice and snow party, the party commemorating the 30th anniversary of reform and opening up, the party cheering for the Olympic athletes, and successfully broadcast the opening and closing ceremonies of the Paralympic Games as the chief director. It is worth mentioning that after the Wenchuan earthquake, he directed a large-scale fund-raising activity "dedication of love", which was watched by 550 million people all over the country at the same time and was moved by it. On that night, he raised 1.528 billion yuan to support the disaster area, setting a record. The program was highly praised by General Secretary Hu Jintao and other members of the Standing Committee of the Political Bureau, solemnly commended by the Propaganda Department of the CPC Central Committee, the State Administration of radio, film and television, and CCTV, and won the "National May Day Labor Award" awarded by the all China Federation of trade unions. since then, he has participated in the world-famous National Day parade as the main director in 2009. In the live broadcast of the walking party, armored party, flying party and mass procession, he has won praise and recognition from people from all walks of life and the general audience with his magnificent momentum, bright rhythm and beautiful pictures; in the live broadcast of the fireworks party, he has shown great enthusiasm and gorgeous images The scene of the Chinese nation's gathering in the golden age has drawn a perfect end to the 60th anniversary of the national day. Due to his outstanding contribution in this work, he was selected as the advanced individual of National Day report by CCTV. in addition, he was the chief director of song and dance programs of 2008 CCTV Spring Festival Gala.

Active characters

He is mainly the director of CCTV's famous column variety show. He has been in the director group of 2000 Spring Festival Gala and successfully directed many large variety shows. Among them, "we unite as one city", which was made to fight against SARS, had a great impact and was solemnly praised by CCTV, SARFT and the party committees of the organs directly under the CPC Central Committee.

works

After work, I love literature and song creation. Codewriting has become the greatest happiness in my life. In the aspect of literary creation, he has two collections of Prose: don't say goodbye (published by Sichuan literature and Art Publishing House) and I see the line (published by China Youth Publishing House). In terms of song creation, there are many well-known works: the theme song "follow me" of "Happy China" and the theme song "happy beat" of "variety show" are widely spread among the audience; the songs "every day up" and "the same dream" were first sung in the live broadcast of the 2008 Spring Festival Gala and won awards; and "safe China" was awarded the "five one project" by the Propaganda Department of the CPC Central Committee In addition, dozens of works such as "butterfly on the shoulder", "loud love", "sister Lin", "Buddha jumps over the wall" and "I am your talisman" have been widely spread in all kinds of media and have been popular. Baidu Encyclopedia content is shared by netizens. If you find that your data content is inaccurate or incomplete, you are welcome to use your own data service (free) to participate in the correction. Go to > > now

Chinese PinYin : Sun Bin