Li Dongsheng

Li Dongsheng

Li Dongsheng, male, Han nationality, CPC member, born in July 1957 in Chaoshan, Hakka, Jieyang, Guangdong, founder and chairman of TCL, deputy to the 16th CPC National Congress, and deputy to the 10th, 11th, 12th and 13th National People's Congress. Vice president of all China Federation of industry and commerce, vice president of China International Chamber of Commerce, President of Guangdong Federation of enterprises, and the first rotating chairman of China manufacturing innovation alliance, were awarded the title of "reform pioneer" by the Party Central Committee and the State Council at the "celebration of the 40th anniversary of reform and opening up" in December 2018. Li Dongsheng graduated from South China University of technology, majoring in radio technology. After graduation in 1982, he participated in the establishment of TCL.

On October 10, 2019, Li Dongsheng ranked 1112 in the list of Hurun 100 rich in 2019 with 3.8 billion yuan.

Biography of characters

In 1982, Li Dongsheng graduated from South China University of technology, majoring in radio technology.

In 1985, he was the general manager of TCL communication equipment company;

In 1986, he was director of the import department of Huizhou Industrial Development Corporation;

In 1990, he served as deputy general manager, deputy secretary of Party committee and Secretary of Youth League Committee of Huizhou electronic communication corporation.

In early 1993, Li Dongsheng was the general manager of TCL Electronics Group. After taking office, TCL began to enter the color TV business, and its market sales grew rapidly, making TCL a leading enterprise in the industry;

At the end of 1996, Li Dongsheng became the chairman and President of TCL group.

In 2004, TCL group was listed on Shenzhen Stock Exchange as a whole, with Li Dongsheng as chairman and CEO.

In 2013, he was rated as "China's 50 best CEOs in 2013" by Chinese edition of Forbes magazine.

In 2015, he was elected president of Guangdong Enterprise Federation.

In 2017, he was elected vice chairman of the all China Federation of industry and commerce.

In 2018, he was elected the first chairman of China manufacturing innovation alliance.

Entrepreneurial career

In 1978, Li Dongsheng was admitted to South China University of Technology (South China University of Technology) as the first group of candidates after the resumption of the college entrance examination. The college entrance examination gave him a second life.

In 1982, Li Dongsheng went out of school and was originally assigned to a government agency. However, he chose TTK home appliances Co., Ltd., a foreign-funded factory in Huizhou, which was founded only one year ago, as the predecessor of TCL group. This year, Li Dongsheng became the 43rd employee of TTK.

In 1986, he served as the director of the introduction Department of Huizhou Industrial Development Corporation, Guangdong Province. He had extensive contacts with famous international multinational groups, such as Philips of the Netherlands, downer of the United States, and Jinshan Industrial Group of Hong Kong. He attracted them to invest and run enterprises in Huizhou, and successively participated in more than ten enterprises, such as "China Europe", "Huixin", "downer", "e's", "Qisheng" and "leting" He has worked in the preparation of large-scale joint ventures and served as the Chinese director of these enterprises.

At the beginning of 1990, Li Dongsheng participated in the electronic products fair in Las Vegas for the first time. At that time, compared with foreign products and booths, Li Dongsheng deeply felt the gap between Chinese enterprises and was determined to develop Chinese industry.

In 1991, Li Dongsheng decided to set up a branch in Shanghai to innovate the sales mode and establish the enterprise marketing network. The launch of Shanghai market has affected and driven the sales of surrounding areas. Subsequently, branches across the country have been opened.

In the early 1990s, TCL in Huizhou, led by Li Dongsheng, found a second growth point and successfully entered the large screen TV market, launching a 28 inch trump.

After taking over as chairman of TCL, Li Dongsheng began to carry out investigation and preparation before the overall restructuring. In 1997, TCL signed a contract with Huizhou Municipal government to start a five-year pilot project of authorized operation of state-owned assets with "authorized operation and incremental bonus shares". After five years of authorized operation, TCL's sales revenue has increased by three times, its profit has increased by two times, and its brand value has increased by four times, realizing a historical leap from a local small enterprise to a leading consumer electronics enterprise in China.

In January 2004, TCL was listed as a whole, with Li Dongsheng as chairman and CEO. The overall listing indicates that TCL has further established a perfect modern corporate governance structure after the system reform.

In 1999, the first battle of TCL globalization started in Vietnam. In 2004, Li Dongsheng focused on the European and American markets and quickly acquired Thomson's global color TV business and Alcatel's mobile phone business, which was a pioneering move in the history of overseas M & A of Chinese enterprises.

In Li Dongsheng's eyes, without the control ability of the whole industry chain, it is impossible to compete with Japanese and Korean enterprises. Therefore, he aimed at the LCD panel. In 2009, TCL invested in Ma Huaxing optoelectronics to build China's first high generation panel line relying on independent innovation, breaking the long-term monopoly of Japanese and Korean enterprises in the field of semiconductor panel manufacturing and rewriting the history of "lack of core and less screen" in China.

Reform is always on the way. Li Dongsheng's voice of "building up the backbone of China's economy" clearly conveys TCL's goal of promoting China's economic development through industry. Through more than 30 years of adhering to the industry, TCL has made remarkable achievements at home and abroad and played a positive role in China's economic development.

The rebirth of the eagle

Li Dongsheng was the first group of college students to resume the college entrance examination in 1978, which gave him a second life. When TCL was in high spirits, Li Dongsheng refused the political future of vice mayor of Huizhou; when it was in great international losses, Li Dongsheng wanted to leave and have a real estate emergency, but finally stuck to the home power industry and stood up again.

Li Dongsheng, an engineering student who loves literature and history, published this article on the internal forum and eventually spread to the society, just like the electric welding he once used, burning, melting and re merging, which opened the rebirth of TCL and himself. "At this time, the eagle has only two choices, either to die, or to undergo a very painful renewal process, 150 days of long metamorphosis." On June 14, 2006, an article "the rebirth of the eagle" shocked the whole TCL and even the whole Chinese business community. At that time, two years after the acquisition of Thomson color TV and Alcatel mobile phones, TCL fell into unprecedented losses. This made Li Dongsheng's personal reputation drop from the peak to the bottom. Li Dongsheng, who has always been tolerant and elegant, has shown his inner hardness as never before. In his article, he pointed out the stubborn disease of "feudal culture" in TCL and admitted that he lacked the courage to change. After opening the wound to show the public, it was a vigorous reform.

Five years later. On January 5, 2011, Li Dongsheng solemnly announced: Eagle has been reborn.

Love life

Li Dongsheng has made a lot of friends in the circle of entrepreneurs. Like Ma Huateng of Tencent, when Tencent was listed in the early years, he became an independent director of Ma Huateng. In the circle of entrepreneurs, he and Liu Chuanzhi have a good chat. They once discussed the road of property right reform together, and they also faced the loss of M & A.

In spite of the change, a large number of entrepreneurs left TCL for various reasons. But on September 28, 2011, at the celebration of TCL's 30th anniversary, familiar faces still appeared on the stage as expected. Li Dongsheng was filled with emotion. Although once discord, but love life, a smile devoid of enmity. Li Dongsheng still has a lot of friends. Mr. Wu Jinglian, 25 years old, often talks to Li Dongsheng about the technical problems of the home appliance industry. Besides friends, there's family. Although eager to spend more time with his family, Li Dongsheng said that he had never imagined the life of "idle clouds and wild cranes".

"At present, the development of the enterprise is still in a climbing period, so I can't have any slack in my mind. I want to push the enterprise to the next peak with you." Li Dongsheng said.

Achievement and honor

In 1994, he was awarded the title of "special contribution to the development of China's home appliance industry";

In 2002 and 2004, he was elected "CCTV person of the year in China's economy";

He was named "Asia's economic man of the year 2004" by fortune, a famous international magazine, and 25 most influential business people in the world by time magazine and CNN in 2004. In the same year, French President Jacques Chirac presented Mr. Li Dongsheng with the French National Medal of honor.

He was awarded the titles of "top 10 economic figures in Guangdong" in 2004 and "top 10 innovative figures influencing the future development trend of China's household appliances" in 2004;

In 2005 and 2006, he was selected as "the most influential enterprise leader" by China entrepreneur;

In 2007, he won the "enterprise leader wisdom Award" of the US China Forum in Chicago;

In 2008, Li Dongsheng won the "Deloitte Entrepreneur Award" (in Barcelona); won the title of economic figure in 30 years of reform and opening up; was selected as the top 10 outstanding CEOs of China in 2008 by Huaxia times; won the title of "brand builder" in 30 years of reform and opening up awarded by New York brand evaluation agency; won the title of "brand builder" in 2008 by New York brand evaluation agency;

In 2009, Li Dongsheng was named "CCTV China economic person of the year, business leader of ten years"; he was awarded the honorary title of "60 brand meritorious figures in 60 years" by brand China; he was also elected as one of the top 100 people in China's economy, 60 people who have influenced China's economy in 60 years;

In 2011, Li Dongsheng was jointly rated as "Chinese economic leader" by phoenix.com and 21st century business report, and won the lifelong achievement award of "25 most influential enterprise leaders" by China entrepreneur;

In 2012, Li Dongsheng was rated as "the most valuable" by Xinhua

Chinese PinYin : Li Dong Sheng