Zhang Qiang
Zhang Qiang
Zhang Qiang, vice president of China Hotel Association, chairman of culture and tourism (B & B) Committee of China Hotel Association and CEO of lvyue group.
curriculum vitae
In 2006, Zhang Qiang joined Alibaba, where he won the national sales champion.
In January 2011, he joined meituan.com as the regional manager of meituan.com, managing a sales team of 1200 people. His team is the champion team in the group buying industry in the area under his jurisdiction.
On January 7, 2014, he joined qunar.com and became the general manager of the newly established destination services division.
In September 2015, he was promoted to executive vice president of qunar Group & CEO of destination services group.
In January 2016, he was promoted to COO of qunar group and CEO of accommodation division of qunar University.
In January 2017, he was promoted to President of qunar group.
In August 2017, he became CEO of lvyue group.
On September 20, 2019, he was elected as the chairman of the new "cultural tourism (B & B) Professional Committee of Hotel Association".
On October 31, 2019, he was elected the new vice president of China Hotel Association.
Professional experience
He joined Alibaba in 2006 and won the national sales champion of Alibaba several times during his work. He represented passion in the video of "six pulse sword" of Alibaba values shot during Alibaba's listing in Hong Kong.
In January 2011, he joined meituan.com as the regional manager of meituan.com, managing a sales team of 1200 people. His team is the champion team in the group buying industry in the area under his jurisdiction.
On January 7, 2014, he joined qunar and became the general manager of the newly established destination services division. After taking office, he introduced Alibaba's direct selling culture and sales system, and cooperated with the wireless division to develop qunar's wireless business.
In September 2015, qunar CEO Zhuang Chenchao announced in an e-mail to the whole staff that he would "accelerate the promotion of outstanding business leaders", targeting only Zhang Qiang. Zhuang Chenchao wrote: less than two years after joining the company, Zhang Qiang helped the company establish a strong ground team, signed hundreds of thousands of hotels, and laid a part-time ground promotion network of nearly 10000 people. It is one of the main engines for the growth of our hotels in the past year, both from the merchant side and the user side. " Therefore, Zhang Qiang was promoted to CEO of destination business group and executive vice president of the group. "We hope that in the future, Zhang Qiang and the destination Tui Tiejun will contribute more surprise to qunar.com."
In October 2015, according to qunar, since its establishment more than a year ago, the destination business division has directly signed more than 280000 hotels, and has won the first place in the field of inns. "It has done the work that the opponent wants to do for 10 years in one year, shocking the industry." At this time, the number of employees in the destination division led by Zhang Qiang has reached about 3000, accounting for about 1 / 3 of the total number of employees in qunar. Before the establishment of the destination business unit and the transformation of Ota, the number of qunar employees who have been established for nine years does not exceed the level of 2000.
Lvyue period
Start up background
Since its establishment in 2016, lvyue group has developed rapidly under the leadership of Zhang Qiang. Speaking of the original intention of lvyue group, Zhang Qiang said that it is the result of big data. He and his team found that there is a lack of well-known brands in the field of scenic accommodation. The chain or branding rate of scenic hotels only accounts for 1.42% of the total number of hotels, which gives Zhang Qiang enough confidence and motivation to let lvyue group lead the market.
Thinking about reform
In the process of communication with the hotel owners, Zhang Qiang found that they had many pain points in operation and management: difficult performance, difficult management, weak popularity, high operating costs and so on. In view of these problems, Zhang Qiang decided to change or optimize the hotel management mode from the perspective of science and technology.
System online
Under the leadership of Zhang Qiang, lvyue group has established a set of "housekeeper intelligent management system" to provide comprehensive service support for partners.
Imagine the future
One belt, one road China, is one belt, one road to the Chinese market. The company is always the most important development strategy for China's OTA group, which is a strategic investment by Asia's largest group of Ctrip. As a representative enterprise of China's hotel accommodation industry and China's internet tourism industry, lvyue group is bound to enter more countries with excellent Chinese culture and Chinese Internet technology.
Professional concept
In January 2014, Zhang Qiang joined qunar.com and set up the destination business unit from scratch. He served as the vice president and CEO of the destination business unit of the company. In September 2015, Zhang Qiang was promoted to the CEO of the destination business group & Executive Vice President of the group with his outstanding achievements. Only three months later, Zhang Qiang was promoted again and became the COO of qunar.com. Before becoming CEO of destination business unit of qunar.com, Zhang Qiang worked in Alibaba and meituan.com respectively, and won the national sales champion team of Alibaba several times. Under the leadership of Zhang Qiang, this "Iron Army of hotel direct sales", which is known as a miracle in the industry, from January 2014 to December 2015, the number of direct signed hotels rapidly exceeded 300000, occupying a dominant position in the low and medium-end hotels.
In an exclusive interview with reporters, Zhang Qiang talked about "importance" several times. "When I interview, I will ask the job seeker two questions. The first question is, in his past work experience, is there a desire to be stronger than others, such as that he plays football very well, or studies very well, or has sales performance been very strong, or has he ever done topsales, etc. I think this is a kind of necessity, he must? Or must we? I think this is a more important issue. "
"In fact, sales management is no big deal, as long as you do it step by step. As long as you don't aim high and are willing to study every detail every day, even the smallest point, persevere, you will be able to do it, "Zhang said.
social activities
Visit Laos
In June 2019, Zhang Qiang, CEO of lvyue group, visited Vientiane, the capital of Laos, for a five-day visit at the invitation of the Lao national government and the China Foreign Friendship International Exchange Center.
On June 3, Zhang Qiang came to the Lao National Institute of economic research and held talks with boson bupawan, President of the Lao National Institute of economic research and former prime minister. After lunch, they met with member of the Political Bureau of the Central Committee of Laos, Vice Premier songsai sipandon and Minister of science and technology of Laos.
On June 4, at the seminar on China Laos economic cooperation, Zhang Qiang delivered a speech entitled "the application of big data in the tourism industry in the digital economy", which told the guests about the current situation and prospects of big data application in the tourism industry, and introduced lvyue group's experience in using Internet big data technology to promote the transformation and upgrading of traditional tourism accommodation industry.
After the seminar on China Laos economic cooperation, Zhang Qiang met with the Minister of information, culture and tourism of Laos to discuss the prospects of cooperation between lvyue group and Laos. After that, he went to hobang province to investigate Laos' rich tourism resources and explore more possibilities for cooperation.
Participate in Laos 2019 Beijing work consultation
On July 16, 2019, a delegation of the Lao National Economic Research Institute, headed by his Excellency boson bupawan, former Prime Minister and President of the National Economic Research Institute of Laos, visited China to participate in the Beijing work consultation. The conference was hosted by the International Center for friendship between China and foreign countries and organized by Ctrip group. More than 20 representatives from China and Laos, including Zhang Qiang, President of qunar.com and CEO of Ctrip group, attended the conference and deeply discussed the common development of China and Laos.
Mr. Zhang Qiang, President of qunar.com and CEO of lvyue group, delivered a speech as a representative of China's tourism industry. Mr. Zhang Qiang objectively analyzed the advantages and disadvantages of Laos' tourism development, and described the blueprint for the future development of tourism cooperation between China and Laos.
He said that one belt, one road, will bring about the rapid development of Southeast Asian infrastructure. In one belt, one road is to take advantage of the historical opportunities and give full play to the advantages of resources and promote the coordinated development of tourism between China and Laos. Zhang Qiang also said that the brigade is willing to follow the "one belt along the way" step by step, guided by the guiding principle of the Sino - old destiny community, and actively participates in and helps the development and construction of the tourism industry in Laos. Effectively promote the implementation of research work.
Participate in the 5th Youth Conference in 2019
On July 13, 2019, Zhang Qiang, as one of the mentors of young entrepreneurs, was invited to attend the fifth Youth Conference. This conference is an in-depth exchange and Discussion on the theme of "development opportunities in the 5g era: knowledge is productivity" by people from all walks of life in politics and business and global youth mentors who are deeply loved by young people.
In the speech session of global youth tutors with the theme of "knowledge is productivity", Zhang Qiang, President of qunar.com and CEO of lvyue group, gave entrepreneurs a keynote speech on "direct marketing management". He first reviewed his early career and pointed out that people are the most important asset and product of the company. For a company, the responsibility of managers is to employ people, and leaders should pay more attention to how to cultivate those employees with correct attitude and willing to improve their ability. Secondly, he believes that the process is more important than the result. Only by mastering the correct process can we constantly copy good results
Chinese PinYin : Zhang Qiang
Zhang Qiang
