Liu Ruixue
Liu Ruixue, female, from Beijing. He is the founder of Hongyu Tianrun and Tianrui film, the pioneer of cross-border cooperation, the pioneer of domestic IP industry, and the representative of post-80s female entrepreneurs.
In 2003, Liu Ruixue worked as editor of youth bestsellers and comic magazines in electronic industry press. She has 13 years of relevant industry experience and has been active in the front line of original content. The animation, novels and activities supervised and planned by the company are loved by fans, and the operation projects have also won high praise from customers, cooperative institutions, media and readers. The company has gained good reputation in the industry, and actively promoted the influence of Chinese original content in domestic and international by using its own influence.
She has rich experience in cross-border cooperation, copyright operation concept and avant-garde film and television production ideas. In the incubation and operation of IP, it attaches importance to the cultivation and shaping of IP value brand. Its keen market insight and accurate product positioning ability can accurately capture the psychological and preference values of the audience. And successfully planned and implemented the development and production of IP projects such as "Yashe", "shouzang", "yetianzi" and "xinqiannv ghost" and the layout of the whole industry chain.
Early experience
In the early years, Liu Ruixue, as the first Cosplay player in China and a pioneer in the second dimension field, compiled the first Cosplay professional book in China, and served as the master planner and project director of large-scale live action animation stage drama. He has organized and been invited to serve as the guest and judge of cosplay competitions for many times. He has planned and published a number of youth and animation books. He has a certain position and reputation in the domestic animation industry and original content industry, and has full secondary attributes.
Development experience
Liu Ruixue loves reading very much and has been reading 300000 words per day. Since 2003, Liu Ruixue has been the editor of dianman, a youth best seller and comic magazine, in Electronic Industry Press, one of the top five publishing groups in China. In 2004, she published her first comic book, which was a personal short story collection for the then cutting-edge cartoonists Zhu letao and Xia Da. in 2010, he served as the head of Zhiyin manke animation Beijing Branch, and for the first time tried to cooperate with the film and television industry. During this period, she planned a number of cross-border cooperation projects and became the "first person" who can organically combine animation, film and television, fashion and other fields in China. During this period, she cooperated with Zhiyin manke and Huaxin, which are magazines of Zhiyin manke publishing group, to plan and publish a short comic collection of the same name, which is produced and directed by Zhang Yibai. The story of this picture book is jointly produced by Xia Da, Yao feila, Yu Yanshu, Zhu letao and Jiang Xiaochen. It is jointly produced by Xia Xiadao studio and pony Pentium film and Television Culture Development Co., Ltd. and is listed with the film "Jiang AI". in the same year, she also cooperated with Taihe maitian, the mainland entertainment aircraft carrier, and Zhiyin manke, the original comic magazine, to serialize and issue mic men's group, the first comic that appeared as a group image in mainland China, and won the "top 10 my favorite comic books Award" at China International Animation Industry Fair. at the same time, the project of adaptation and production of China's first original animation stage play "stealing stars in September", which is invested and produced by Zhiyin animation company and adapted from the popular cartoon of the same name "Zhiyin manke". Together with the famous Chinese cartoonist GOLO, he designed an adapted comic book of the same name, which is adapted from the new film "waiting for the wind", jointly created by director Teng Huatao and screenwriter Bao Jingjing. And the film landed on the market at the same time. in 2014, she left Zhiyin manke and summed up more than ten years of relevant experience. She found that good content is not good enough, but lack of matching operation mode, and failed to get enough attention, so as to realize their own value. at that time, when IP was on the rise, she called together the team and concentrated on the layout. At the end of the year, she established Hongyu Tianrun cultural media (rinx cultural media), a cultural media company focusing on the development and operation of the whole IP industry chain. In line with the spirit of "dream content, make full use of the core value of" love country ", make full use of the content of" good dream ". in 2015, with the rapid development of IP, a large number of IP screenwriters poured into the market, and the quality was uneven. Liu Ruixue established Tianrui film at the end of the year to undertake the film and television adaptation and production of top IP. At the same time, she participated in the investment and early development of industry related film and television projects, and grasped the control of key projects in her own hands. by the beginning of 2017, the team led by Liu Ruixue had more than 60 Co authors, and the coverage rate of domestic front-line writers was about 40%. More than 100 high-quality IP films had been reserved, and nearly 30 projects were under preparation, covering super IP films such as "dumb shed", "guarding Tibet", "road of awakening", "ghost of new lady", "night emperor", "katu", "holy king" and "devil's law" And other key projects, covering urban modern, Oriental Fantasy, historical legend and many other types. He has established a long-term good relationship with such well-known literary writers as Tang family sanshao, Xuanse, yueguan, butterfly blue, dancing, Fangxiang, dream into Shenji, Orleans baked sturgeon fort, Miao Juan, Su Xiaolan, etc. At the same time, based on long-term strategic cooperation, we will expand overseas markets dominated by Japan and the United States.
Chinese PinYin : Liu Rui Xue
Liu Ruixue