Zhang Ximin

Zhang Ximin

Zhang Ximin, Ph.D., graduated from Shandong University and stayed to teach in 1990. Engaged in research, marketing, etc.

research field

1. Marketing 2. International marketing 3. International trade 4. International business

Academic part time job

1. Vice president of Shandong Marketing Association 2. Deputy Secretary General of Shandong Comparative Management Research Association 3. Deputy director of Shandong Chamber of Commerce Expert Committee

Educational experience

1. University: political economy major of Shandong University 2. Master: economics major of Shandong University 3. Doctor: enterprise management major of Shandong University

Lecture course

Undergraduate: international marketing; international trade theory and practice; international business; retail marketing. postgraduate: international marketing research; international trade theory and practice research. MBA: international trade theory and practice; marketing management.

Main works

Since 1990, he has published a series of research results in China's industrial economy research, Asia Pacific economy, business economy and management, literature, history and philosophy, Qilu academic journal, contemporary world socialist problems, Dongyue essays, Shandong Social Sciences, Journal of liberal arts of Shandong University, etc. Among them, the representative achievements are: the comparison of international marketing strategies between Japanese and Korean enterprises, the phased characteristics and causes of Korean foreign investment, the international marketing of Shandong enterprises at the turn of the century, the merger strategy in the reform of state-owned enterprises, the marketing strategy in the era of Japanese enterprises without borders, the new characteristics of international direct investment and China's foreign investment 》"On the international marketing strategy of Chinese enterprises", "the problems and Countermeasures of transnational operation of Shandong enterprises", "the choice of foreign economic and trade development strategy of Shandong Province", "the choice of target market of international marketing of Shandong enterprises", "on the innovation of family management mode of Chinese private enterprises", "the structure of property rights and the sustainable growth of family enterprises", "the investment strategy of transnational enterprises" Research on the influence of capital strategy adjustment on China's industrial upgrading and countermeasures, the lack of morality and prevention of multinational companies' marketing in China, the construction of interactive learning model based on the stability of strategic alliance, the "pre competition cooperation paradox" of knowledge transfer in horizontal alliance and its solution, and the international competitive strategy of Chinese enterprises based on the global value chain of manufacturing industry, wait. He has successively edited and participated in many monographs and textbooks, such as the rise of the tertiary industry, foreign investment and attracting foreign investment in Korea, industrial structure in Korea, global competition and enterprise strategy, international management of modern companies, urban competitiveness, urban competition and urban management, international trade theory and practice, international marketing, etc.

research project

He has successively presided over and participated in a series of research projects. Among them, there are: Research on the development strategy of the emerging industries of the tertiary industry in Shandong Province, research on the current situation and Countermeasures of transnational operation of enterprises in Shandong Province, research on the current situation and development trend of foreign investment of Taiwan enterprises, research on the development strategy of foreign trade in Shandong Province, comparative research on the investment of the United States, Japan and South Korea in Shandong Province, and Research on the international marketing strategy of Shandong enterprises "How to run overseas enterprises well in Shandong Province", "comparative study on wholly foreign-owned enterprises invested in China by the United States, Japan and South Korea", "comparative study on enterprise system between China and Japan", "study on investment of Japanese enterprises in Shandong", "study on strategic adjustment of industrial product structure in Jinan", "study on development strategy of tertiary industry in Jinan", "case teaching study on marketing major" and "study on multinational enterprises" Research on the growth and development strategy of the company's subsidiaries in China, research on the competition of private enterprises in the era of global business, etc.

Awards

The above-mentioned scientific research achievements and projects have won many provincial and ministerial awards for outstanding achievements, including the first and third prizes for outstanding social science achievements of Shandong Province, the second prize for outstanding scientific research achievements of Shandong Provincial Department of education, the second prize for key project achievements of National Taiwan Research Association, the second and third prizes for outstanding social science achievements of Shandong University, etc.

Chinese PinYin : Zhang Xi Min