Li Weiran

Li Weiran

Li Weiran, born in Kunming, Yunnan Province on November 29, 1975, graduated from the director department of Beijing Film Academy. He is a director, screenwriter and producer in mainland China.

In 2000, he shot the advertisement "other people's children" of the United Nations Children's fund and became the first Chinese to win the "oneshow" award, the highest honor of the "Oscar" in the advertising industry. In 2004, he shot the advertisement "at any time", which won the gold award of the 11th China Advertising Festival and the grand prize of the whole show, and the 4A Gold Award of Hong Kong. In 2007, he shot the advertisement Balabala, which won the gold award of the 14th China Advertising Festival and the silver award of the British advertising festival. In 2010, he directed his first film "decisive battle in the town of Chama", which opened his career as a director. With this film, he was nominated for the "best new director award" of the 47th Taiwan Golden Horse Award. In 2012, the love micro film "because of love" won the best plot Gold Award of the micro Film Golden pupil award. In 2013, he was the director and producer of the romantic film I want to be with you. In 2016, he made the micro film "17 take music home".

Early experience

Li Weiran grew up in Kunming, Yunnan Province. As a child, he had strict family education. From the primary school attached to normal university to Kunming No.1 middle school to his graduation from Kunming, he was always an outstanding student. In 2000, he shot the advertisement "other people's children" of the United Nations Children's fund and became the first Chinese to win the "oneshow" award, the highest honor of the "Oscar" in the advertising industry.

In 2004, he shot the advertisement "at any time", which won the gold award of the 11th China Advertising Festival and the grand prize of the whole show, and the 4A Gold Award of Hong Kong. In 2007, he shot the advertisement Balabala, which won the gold award of the 14th China Advertising Festival and the silver award of the British advertising festival.

Acting experience

In 2010, he directed his first film "decisive battle in the town of Chama", which started his career as a director. The film was co starred by sun Honglei, Lin Zhiling and Li Liqun. He was nominated for "best new director" at the 47th Taiwan Golden Horse Award.

In 2012, he directed the comedy micro film "because of love", which was co starred by Wu Xiubo and Xu Jieer. The film won the best plot Gold Award of the micro Film Golden pupil award, and the Gold Award for the pre production of the 6th golden reward production company group. With the film, he won the silver award for the best director of the pre production of the 6th golden reward production company group.

In 2013, he directed the comedy micro film "because of love yuanque 2: Acting blind date" co starred by Li Chen, Wang Likun and Cao Bingkun, which won the golden pupil Award for best director Silver Award; in the same year, he directed the love micro film "choose love" co starred by Chen Kun and Wang Yang, and acted as the producer of the film, which won the golden pupil Award for best micro film silver award and the 6th Golden Award for production In addition, he directed the love film "I want to have a good relationship with you" co starred by Feng Shaofeng and Ni Ni, which tells the whole process of Beipiao youth Jiang Liangliang and his girlfriend meow meow from acquaintance to breakup.

In 2015, he directed the magic film Fengshen, which is based on the Chinese novel Fengshen romance. In 2016, he made the micro film "17 take music home". In October 2020, the director of the film "order to serve the gods" released a poster, announcing that it will be on the first day of the Chinese New Year in 2021 (February 12).

Main works

Directing works

Screenwriter's works

Supervised production

Award winning record

Character evaluation

Li Weiran is good at high-quality picture shooting, with skilled scene scheduling features (Sohu Entertainment review). Li Weiran is known as "Zhang Yimou of the advertising industry" in the industry. His gorgeous image style is also a distinctive personal label of Li Weiran (Tencent Entertainment review).

Many of Li Weiran's ideas and perspectives are wonderful. It's unexpected that when he is with actors, there will be a lot of sparks and new elements, which will bring more life to the actors (comments by Lin Zhiling).

Li Weiran's international brand advertisements have many creative, dynamic and funny features. He also has a high pursuit of visual wonders in his own works. However, due to the lack of narrative ability, the insufficient plot of most films, and the excessive use of special effects, the audience feel that the information content of the film is too little, and it is easy to aesthetic fatigue (Netease Entertainment review) ）。

In Li Weiran's mind, there is a very spontaneous humanistic idea of taking people as the main body. His advertisement is not only to let the audience remember the products, but also to let the audience feel a new attitude towards life, bring the attitude to the audience, and immerse the products into their personal habits when promoting the products (Xinhua Online Review).

Chinese PinYin : Li Wei Ran