Li Hongchen

Li Hongchen

Li Hongchen (male), born in 1982 in Shandong Province, is the executive president of Beijing newspaper media group. He graduated from the Journalism Department of Zhengzhou University and has studied in several universities in Beijing for e-commerce, enterprise management and other majors. After graduation, he started his career as a TV reporter in the catering, hotel, network and other fields, and once encountered a crisis in the strategic positioning of the catering industry and served as a senior executive of a foreign enterprise. Now he works in Beijing newspaper media group, and has successively served as vice president of strategy and CEO. Chinese Zen Medicine Association, co-founder of Ledao wireless, cultural leader of "tide" of Chinese corporate culture, has repeatedly planned Asia Pacific Economic and trade summit and young experts in marketing execution.

Biography of characters

In 2000, established Jiucheng Yimeng business alliance, combined with the network, online games, direct investment mode, contact the business field. graduated from the Journalism Department of Zhengzhou University in 2003, and then worked as a journalist in the local TV station. At the same time, he studied media theory, business model, founded e-commerce network, put forward the concept of network service club era, entered the hotel and catering industry for the first time, and developed the classic Three Kingdoms cuisine. In the strategic positioning error, entity transfer, quit the catering industry, began to study the enterprise strategic positioning. in 2005, several E-sports competitions were held to carry out b2bb, B2C and other e-commerce trusteeship business. in 2006, he went to Peking University and other universities for further study in business management and marketing planning. Enter the retail, clothing and other industries of foreign-funded enterprises, and hold senior management positions such as marketing director in China. in 2008, he joined Beijing newspaper media group. After the business division, he successively served as the group's strategic vice president and executive president, and carried out strategic expansion, including network, outdoor media, film and television, advertising, new media, management consulting, education and training. Since then, he has planned various business and media summits, and co founded Ledao wireless mobile game development, China Zen Medicine Association, charity foundation and other public welfare organizations. In 2011, he took advantage of the media to integrate the resources of traditional Chinese medicine, and concurrently served as the vice president of the 21st century joint innovation Academy of Medical Sciences, expanding traditional Chinese medicine, involving in Chinese and foreign medicine, and exchanging traditional Chinese medicine. In 2011, he won the title of "young expert of enterprise strategic management".

Life figures

It has been reported by dozens of domestic media and Internet, mainly in media and business. At first, Li Hongchen, executive president of the Internet news group, refined the grand strategy to fight against the business world. Because of his strong personality, the "tide" quotations also caused discussion. In the later management, from the marketing strategy to gradually change the style, emphasis on values and cultural beliefs. Confucius once said that if you stand at 30, you will not be confused at 40, and you will know your destiny at 50. In the circle of friends, Li Hongchen's saying about career and life is also circulating: think about change at 30, seek stability at 40, and be safe at 50. He has repeatedly stressed that in this era of information technology and globalization, all kinds of unexpected pressures determine the fierce competition and disorderly changes in life. Most people in their career, if they are 30 years old and have no strategic breakthrough and accurate positioning, they have to find a way to change the environment or carry out a fine strategic planning. The so-called "change is flexible", and they have to stabilize at the age of 40 Looking at the past and thinking about the future, family and career are required to be stable. After the age of 50, they should be at ease, enjoy life and sum up life. during Li's journey, there have been many cities with different styles and lifestyles, and each stage seems to be predestined. A city, a group of friends, another city, another circle. He is a loyal researcher and advocator of corporate culture in China and Turkey. He is erudite, talented and proficient in writing. He was known as "ghost talent" when he was a child. He was able to write at the age of eight. He had a long history of thinking. A friend left some of his childhood poems and some of them were written by calligraphers

The water moon shines on the clear and bright day, and the flowing clouds touch the pines.

Thousands of mountains, the wind is still, and the nestlings are startled at night.

On the whole, Li has a refined temperament, but in fact he is tough and sometimes too strong. He is good at making friends, but neglects social intercourse. I have a strong desire to succeed in my career. He once bluntly said that sometimes the treatment of career and social intercourse is one of his own shortcomings. He often hovers among various businessmen and officials. Sometimes he feels "boring" in his heart. He uses the word "boring" to express it. He explained that to be an enterprise, we need to "recuperate". Too high-profile behavior and behavior will inevitably make the enterprise drift between laws and regulations. several passages in his family genealogy also reveal his pessimistic character: since ancient times, fate has been changeable. If you don't believe in it, man will prevail, and if you believe in it, life will be determined. To pray for a clear lesson from heaven, or to Long Xiao Jiu Tian and block the moon in the sky; or to admonish oneself that everything in the world should be based on fate, let nature take its course, and choose what is good and what is good. Little has never been unkind, long also have no shame, smile at the end of peace. Li's humorous personality and keen personality make some young people more willing to make friends with him, and also win the favor of young people. when Li once went into a university to do future vocational training for college students, he once said with a smile: any successful person should not be too proud, media hype, interview promotion, autobiography, talk about the way to success and the beauty of personality. A person's success includes many factors, such as opportunity, interpersonal relationship, platform, diligence, ability and so on. Some local leaders, once in a high position, immediately began to eat, drink and socialize. They went to Peking University for further study, went abroad for investigation, and got a doctor's degree. Eating and drinking tens of thousands at a time doesn't mean that you have the ability to sign the bill without blinking an eye. So much money only means that the country has given you this opportunity. You are squandering the money of the country. You take the money from your own home to eat, drink and entertain. It is estimated that when you come home after dinner, your wife will hang herself and kill herself. Before you commit suicide, you don't forget to leave a note: your husband still has more than ten gold chains in his family, you can eat them Drink it. I can't make it. You see how bad this is. It's OK that I hurt my feelings for money. It's just that I hurt my money for my feelings. When you eat a high price meal and hold a toothpick, you feel that there is too much meat between your teeth. When you feel uncomfortable, you don't expect to think of brother sharp, King kowtow of Xidan and other poor people. You just need to think about how to solve more employment problems, so that we can go back to our hometown after graduation and have meat together, I don't think it's going to be that hard. Recently, there are many scholars around us who always show off that they are masters of traditional Chinese culture, and they are fellow villagers with Confucius, Mencius, and Zhuangzi. In fact, you are reluctant to ask him to recite a complete ancient essay. If you really know how to recite Laozi, you will never say anything. Confucius is not ashamed to ask questions immediately. Mencius praises benevolent people as invincible, and Zhuangzi will never dream of butterflies. You see, I also know Chinese culture and can pretend to be a master. In fact, I tell you in a low voice that I learned all these from my nephew who went to primary school last night. unlike most entrepreneurs with moderate words, these remarks are popular with many people in the laughter. Li listens patiently and pays attention to details when he is in business negotiations or chatting with friends. He seems to be more willing to put in energy than regular social activities. His explanation is: "it's not intended to shorten the distance or show affinity. Only when you really respect others, you won't leave any regrets or guilt. Many people can only see each other once in their lives. If you meet them to cope with them, it's a pity It's a waste of time. Since we sit together, we have to have a good start and end. " after visiting him, some entrepreneurs or entrepreneurs from various industries also concluded that he really has unique views on enterprise strategy or operation, and has a strong desire for performance. He has said many times that visitors will never be allowed to come back empty, at least to get some enlightenment. one of his fellow writers once commented on him like this: talent is hidden in the heart, emotion is hidden in the heart, and when one word is over, four of them will sing. Li Hongchen has a unique way of looking at everything. He is often good at learning from other people's experience and theory, from which he can summarize more applicable methods to find the root of the problem. conscientiousness and truthfulness are not only commendatory, sometimes they also bring negative interpersonal effects. Li once took part in the diagnosis of enterprise brand positioning. When he needed to make strategic positioning for the enterprise and brand, he saw that the boss of the enterprise didn't know much about enterprise management knowledge and lacked the ability of strategic planning. Some so-called experts at the scene said that strategic positioning only needed a few words for the enterprise. Li refuted on the spot that it was "bullshit". Strategic planning is not a simple slogan. Saying that you are high-end means that you are high-end. Saying that you are first-class in the industry means that you are first-class in the industry or you can become first-class in the industry. Strategic planning and positioning should be combined with the enterprise itself and the current situation of the industry, integrating enterprise culture, management, marketing, team and other factors. It needs to be considered comprehensively, not simply a few slogans. After that, Li bluntly said that some entrepreneurs can't be fooled because they don't know much about it. They can only pose as experts and get high consulting fees. No matter whether the enterprise is heartbroken or not, when the experts leave, the boss jumps off the building. Only those who are also enterprises can know how difficult it is to be an enterprise. In fact, business was not his original intention. After graduating from Journalism Department of Zhengda, he worked as a journalist for several years. When he worked as a media, he contacted many entrepreneurs from all walks of life. His father's subtle influence in doing business along the coast of Dalian made him interested in business. due to the professional habits of reporters, like Zhang Chaoyang of Sohu, who occasionally goes to the front line to practice, Li Hongchen often takes the time to interview some charity entrepreneurs in person after he goes into business. Unlike the celebrity interviews on the market, his writing is unique, full of profound classical and modern literary color, and every interviewee is criticized

Chinese PinYin : Li Hong Chen