Conway
Conway
Kangwei is a brand of Kangwei group, a benchmark brand of Chinese sporting goods, and one of the earliest sporting goods brands in China. Kangwei brand was founded in 1986. Kangwei brand takes improving the equipment level of China's sportswear as its own responsibility. Based on the global sports market, Kangwei brand continuously extends the essence of products and provides the most reliable sportswear products for consumers. Kangwei group is one of the earliest companies specializing in the production and sales of sporting goods in China. At present, it has more than 1000 sales terminals and is one of the largest comprehensive sporting goods companies in China. Kangwei group is a large-scale industrial and group enterprise integrating market research, development, production, sales and brand building. Its products are diversified, serialized and branded.
Brand introduction
summary
Kangwei brand (English Name: Kangwei) was founded in 1986. After more than 20 years of development, Kangwei has developed from a small sporting goods company to a powerful group company. It has branches such as Kangwei group sporting goods Co., Ltd., Kangwei Group Clothing Co., Ltd., Kangwei group Shoes Co., Ltd., Kangwei group clothing factory, etc. And has covers an area of 2000 square meters of modern production base, a number of development and design personnel and a strong and capable sales team. Kangwei group is a large-scale industrial and group enterprise integrating market research, development, production, sales and brand building. Its products are diversified, serialized and branded.
brand positioning
One is the mass sports brand, not the unattainable sports brand; the other is the sports brand close to the mass life.
Brand style
Healthy, relaxed, energetic, intelligent Conway is a thought-provoking prose! Conway is the pure air in the natural space! Conway is an easy and passionate March.
development history
After more than 20 years of development, Kangwei brand has developed from a small sporting goods company to a powerful group company with a strong sales network. In 2006, the company's sales revenue has exceeded 1 billion yuan, with more than 2000 stores. Kangwei brand management company Guangzhou Kangwei Group Co., Ltd. has developed into a comprehensive professional sporting goods manufacturer integrating R & D, production, sales and brand management. It has a series of production lines for sportswear, sports shoes, sports accessories and other products. It is one of the largest sporting goods companies in China and maintains a leading position in China's sports industry. Kangwei is committed to becoming a world famous Chinese sports brand. with China winning the right to host the 2008 Olympic Games and Guangzhou's successful bid to host the 2010 Asian Games, sports have been rapidly popularized among the general public, and sporting goods are more and more sought after and welcomed by young people. The healthy, energetic, passionate and unrestrained sports spirit makes the sports brand gradually become a kind of fashion, leading in the forefront of the times. As a pioneer of domestic sports brands, Conway takes advantage of the opportunity to launch Beijing Road flagship store, hoping to add another fire to the booming sports goods market with its healthy and fashionable style, revitalize national sports brands, and promote the popularization of sports spirit in the public. on the other hand, the opening of the flagship store on Beijing road marks the beginning of Kangwei's comprehensive promotion of its brand image. according to informed sources, in order to better enhance the international competitiveness, Conway group will establish more extensive cooperation with international well-known sports brands, establish a leading and large-scale industrial group, and strive to enter the international capital market at an appropriate time. Established in 1986, Kangwei group is one of the earliest companies specializing in the production and sales of sporting goods in China. It has more than 1000 employees, including sports goods company, retail company, clothing company, shoe company and equipment company of Kangwei group. In Beijing, Shanghai, Tianjin, Guangzhou, Shenzhen, Nanjing, Wuhan, Shenyang, Jinan, Xi'an, Kunming, Hangzhou, Shijiazhuang, and other 13 large and medium-sized cities set up branches, with more than 1000 sales terminals, including nearly 200 self operated stores, stores; is one of the largest comprehensive sporting goods companies in China.
Brand culture
summary
Group has always been steady and pragmatic business philosophy as a guide to improve quality and service. "Not the first, but the best, steady forward, never give up" this sports spirit has always been implemented in the development process of Kangwei group, which is the source power of "Kangwei" to become a famous sports brand in China. To "steadily forward, never say die" brand management philosophy, to provide consumers with the most reliable sportswear products.
Creating a sports fashion
Kangwei company employs first-class clothing and shoes designers to focus on the research and development of youth fashion and popular sports styles. The product development of Kangwei company strives to be fashionable, beautiful, comfortable and refreshing; fully show the concept that sport is freedom, and create sport fashion.
High standard and high quality
"Never let go of any small defect" is the strict requirement of Conway company for its products as well as its employees. Strict requirements for good products, this is an eternal truth, "no commitment, no long-term survival of enterprises." Li Weiquan, President of Conway group, often said that, and put forward strict requirements and standards for Conway employees: to serve consumers and society with excellent quality, good work style and attitude.
Its products
Jacket sportswear sweatpants socks shoes Backpack
Kangwei Sports City
On March 18, 2007, Kangwei sports city was completed in Xintang, Zengcheng, Guangzhou, covering an area of 230000 square meters. Kangwei sports city is a multi-functional sports city integrating R & D, industry and trade, sports, leisure and tourism. The use of Kangwei sports city means that Kangwei has become one of the leading sports industry bases in China. Kangwei Sports City, which takes five years, invests 300 million yuan and covers an area of 230000 square meters, has been put into operation. In the face of the dual pressure of international brands and domestic brands, Conway group has already made it clear to make Conway brand bigger and stronger, and actively implemented the capital strategy. In order to achieve this goal, Kangwei Sports City, which takes five years, invests 300 million yuan and covers an area of 230000 square meters, has been officially put into operation. The sports city is equipped with office building, production center, R & D center, logistics center and various sports facilities and venues for fitness activities. Sports city provides strong support in design and development, value chain integration, production and quality management. At the same time, the completion of the sports city is also an urgent need for Kangwei to actively face the international competition and enhance the comprehensive strength of the brand. after investing more than 30 million yuan to sponsor the 9th National Games in 2004, it signed a contract with Spalding, a famous American sports brand, in 2005, becoming the only general agent in China. Russell company, the operator of "spading" brand, is a well-known company with a history of 100 years, controlled by "stock god" Warren Buffett. According to Li Weiquan, chairman and President of the board of directors, in addition to the development and expansion of the capital market in the future, we will establish a joint venture with "spading" to cooperate in more aspects. Including with the help of Spalding's global network to the international market, the Beijing Olympic Games is the beginning of its brand internationalization. With the opportunity of the host of the 2010 Guangzhou Asian Games, Kangwei will invest more than the 9th National Games to promote the internationalization of Kangwei.
founder
Li Weiquan, the founder of Conway, was a basketball player and later a coach. Guangdong youth basketball team led by him once won three national championships. When his career was booming, he chose the torrent to retreat bravely and founded Kangwei sports.
Chinese PinYin : Kang Wei
Conway
