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Xia Hua, a native of Liaoning, graduated from China University of political science and law. At present, she is the chairman of Yiwen group, the founder of Yiwen · China handicraft workshop, the chairman of Sino British entrepreneur association, the director of China Entrepreneur Club, the vice president of China Fashion Association, the winner of national "May 1st Labor Medal", the national "March 8th" red flag bearer, and the National Women's meritorious service standard. She has been successively rated as "the most influential entrepreneur" by Forbes and "China Economic woman" "Person of the year", "man of the year in Chinese business" and "top 10 entrepreneurs who influence people's economic life". Over the past 26 years, Xiahua has consistently used her ingenuity to create national culture, devoted herself to the global leadership of China's fashion attitude, and constantly presented Chinese national brands and traditional crafts on the international stage, enabling tens of thousands of Shenshan embroidery women to get rid of poverty and become rich with her own crafts.
On November 24, 2020, it won the title of national labor model.
Group directors
In 1994, she founded Beijing Yiwen Clothing Co., Ltd. to create men's wear autumn. After boldly using lattice fabric and colorful Tweed Fabric to create "beautiful life" suit, she successfully won the first pot of gold on the road of entrepreneurship, and thus opened the grand curtain of leading the fashion trend of men's wear. In 2013, he participated in the "win in China's blue sky and clear water" sponsored by Jiangsu Satellite TV and youmi.com, and served as the leader of the "blue water team"
Enterprise development
Since its establishment in 1994, Evan enterprise group has gradually developed and expanded for more than 19 years. It has successively established Evan everedo, Nottinghill, Kevin Kelly, jaquespritt and other senior men's wear brands, and expanded its business scope to clothing, apparel, business wear, gifts, international brand agents, cultural creativity and other fields. Relying on Xiahua's fearless and bold creativity, subverting the traditional emotional marketing and profound humanistic care, Yiwen enterprise has no doubt become a leader in the field of Chinese men's wear. There are more than 500 stores in China, with annual sales of billions of yuan. Yiwen group is a double certified enterprise with "iso9001:2001 quality management system certification" and "iso4001:2004 environmental management system certification". Over the years, the group's brands have won many awards, such as "China famous trademark", "Beijing famous trademark", "Beijing top ten fashion brands Gold Award", "China Fashion Brands Annual Award", etc. on behalf of Chinese fashion brand enterprises, the group has gone to Paris to participate in exhibitions, and designed and produced clothing for many major events, such as the China Africa International Forum, the 2008 Olympic Games, and the 60th anniversary of the national day .
Outstanding achievements
Xia Hua's outstanding achievements have also been given numerous glory halos: he was elected vice president of Beijing clothing and textile industry association in 2004, won the title of "China's economic woman of the year" in 2005, and was rated as "the most influential entrepreneur" in 2006. As the only female entrepreneur in the clothing industry, he was reported by CCTV's "Oriental Son" and won the title of "China's marketing man of the year" In 2008, he was selected as the "top 10 Chinese chain model"; in 2009, he was awarded the "Mulan of the business year"; in 2010, he was awarded the "March 8 red flag bearer" and other awards.
With extraordinary entrepreneurial experience, unique and wise management and flexible market strategy, Xiahua leads the enterprise to develop steadily and rapidly. The brand operated by Xiahua is also growing in popularity and reputation with its accurate positioning and unique marketing mode. Determined to create the world's top brands from China, this wise woman leads her team to forge ahead persistently and confidently on the road of entrepreneurship.
Speech on Entrepreneurship
In the 2013 CCTV financial Spring Festival Gala "China Night", Xia Hua, Wang Chaoge and Yu Yu co starred in a one act drama, Xia Hua told about her bitter entrepreneurial experience and hope for the future
Before today, I felt that I was a very brave person. I only spent one afternoon from deciding to quit my job as a teacher in the university to making Evan's clothes. Although my family was worried about the opposition of my parents, I was still brave.
Before today, I feel that I am a persistent person and nothing can stop me. Even if my favorite daughter, holding me in tears, refuses to let go, I will give myself a firm reason to tell her "mom has to go now!".
Before today, I feel that I am a very strong person. In 18 years, my team and I have created 5 Chinese fashion brands. I didn't even give myself the reason for my illness, but today, I feel that I have suddenly become less brave. My father seldom calls. When I see my father's number on my mobile phone, my heart beats continuously, worrying about what will happen.
Today, I especially want to play every role in my life conscientiously, and be a good daughter and mother. Today, I can boldly say, "I don't want to have this job any more. I don't want to hold this meeting." Because I want to spend some time with my daughter and never miss the beauty of her growth and love.
Today, I especially want to say to my sick friends, rest at ease, because a good life, treat yourself well, is the real dedication to life. Today, I also want to say to everyone in the team who came with me, today my greatest happiness is to see your dream come true.
From tomorrow, from tomorrow, I also want to regain the courage of my youth! I can do what I want, and I can do what I want, without hesitation, evasion or regret.
From tomorrow on, I want to have such a group of friends. If I do it right, give me applause. If I do it wrong, give me a little applause, because friends are such a group of people, asking for the highest requirements and giving the greatest tolerance.
Starting from tomorrow, I want to regain my dream when I was young. I want more and more people around me to wear the most appropriate clothes and stand on the stage of his own success with the most elegant posture!
From tomorrow, I also want to have a bigger dream with a group of people, so that the whole world can give dignity and glory to a Chinese brand and the people who made it!
The fatal three hurdles of Chinese enterprises' sustainable development
1. It's a matter of products to brands
2. From business to enterprise
3. It's a matter of going from businessman to entrepreneur
Honor record
On November 3, 2019, he won the first "outstanding social entrepreneur" award.
On November 24, 2020, he was honored as the national labor model in 2020.
In November 2020, novel coronavirus pneumonia was awarded the title of "advanced private economy in China."
On March 15, 2021, he was awarded the title of "Beijing advanced individual in poverty alleviation cooperation" by the general office of Beijing Municipal Party committee and Beijing Municipal People's government.
Chinese PinYin : Xia Hua
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