red flag
red flag
Hongqi is a high-end automobile brand directly operated by China first automobile group. On January 8, 2018, FAW issued the brand strategy of new red flag, with the brand concept of "Chinese style new noble delicacy". On July 31, 2018, the 60th anniversary celebration of Red Flag brand officially started. On October 23, 2018, red flag signed a contract to become a diamond partner of the 5th World Internet Conference. On January 29, 2019, FAW red flag and the Forbidden City officially reached a strategic cooperation. On March 26, 2019, Red Flag brand and Yu Lina violin artist jointly produced the original music theater "true love · Butterfly Lovers". On July 12, 2019, the first red flag carnival was successfully held.
In December 2019, red flag was selected as the model 100 brand of China brand power festival in 2019.
Brand introduction
In 1958, the first red flag car was born and became a state car for national leaders and major national activities.
For Chinese people, red flag is not only a famous automobile brand, but also a deep feeling and sacred memory. For FAW, red flag is a strong responsibility and historical mission. In the 1960s and 1970s, red flag car was a banner of China's automobile industry. After the reform and opening up, "red flag" began the process of marketization while continuing to undertake the heavy task of "national automobile". On April 25, 2018, the Red Flag brand appeared in Beijing auto show for the first time independently in its history, and the high-end B-class car red flag H5 came on the market. On February 4, 2019, red flag HS5 made its official debut in Changchun (FAW) branch of Jilin in the 2019 CCTV Spring Festival Gala, and was officially launched during the 2019 Changchun International Marathon on May 26, 2019. On July 12, 2019, red flag hs7 Changchun International Automobile Culture Festival and the first red flag Carnival will be held in Changchun, during which red flag hs7 will also be listed.
New brand positioning
New red flag brand concept: Chinese style new noble delicacy
New red flag will highlight the concepts of "new noble", "new exquisite" and "new feelings", deeply integrate Chinese excellent culture with world advanced culture, modern fashion design, cutting-edge science and technology, and fine emotional experience, and create excellent products and services.
New red flag target customers: Chinese new noble feelings
The strategic goal of the new red flag is to build the new red flag into a "new noble brand" which is "China's first and world famous", meet the consumers' pursuit of "a better life and a better trip" in the new era, and shoulder the heavy responsibility of the strong Chinese automobile industry entrusted by history.
Its product line
New red flag H7 was launched on September 21, 2017. New red flag H7 is a C-class new business car built by red flag for consumers. Based on the original model and combined with user feedback, the product is enhanced and upgraded. With new design concept, rich configuration and system safety scheme, it has four advantages of spacious, comfortable, stable and safe.
Hongqi L5 is an E-class sedan independently developed by FAW and the only E-class sedan of Chinese brand so far. In January 2018, chairman Xu Liuping released a new red flag brand strategy, and at the same time released L5 for global users, opening high-end limited edition customization.
Hongqi H5, launched on April 25, 2018, is positioned as a B-class high-end luxury car. It is mainly for the young groups in the current society, and has four advantages of fashion, dynamic, intelligent and safe.
Hongqi HS5 was launched on May 26, 2019, and is positioned as a luxury B-class SUV. As the masterpiece of Hongqi brand, Hongqi HS5 brings the exclusive full scene and multi-dimensional red flag to drivers and passengers with its exquisite and dynamic appearance, excellent powertrain, rich intelligent technology configuration, exquisite details, humanized comfort equipment and top active and passive safety system Experience of noble ceremony.
Hongqi hs7 was launched on July 12, 2019 and is positioned as a class C Luxury SUV. As a new benchmark of class C SUV in China's automobile industry, Hongqi hs7 condenses the latest achievements of Hongqi brand in the fields of design and plastic arts, surging powertrain technology, efficient off-road chassis, supreme safety technology, intelligent driving technology, extreme experience technology, advanced manufacturing technology, etc.
Hongqi e-hs3, launched on August 18, 2019, is positioned as a luxury a + grade pure electric cross SUV. This car, which is positioned to provide young users and those who are brave to taste new life, is elaborately carved in the aspects of styling design, electric performance, driving experience, etc., and is committed to bringing users the high-quality experience of "exquisite life, let me do my best".
Hongqi H9 was officially launched on January 9, 2020, and officially listed on August 23, 2020. Positioned as a C-class medium and large sedan, Hongqi H9 is a new flagship model of Hongqi H series, which is designed to subvert the previous Hongqi models.
The new red flag family will include four series of products: l series - new noble red flag supreme car; s series - new noble red flag coupe; H series - new noble red flag mainstream car; q series - new noble red flag business car.
On the evening of August 29, 2020, the 2021 Hongqi hs7, the annual modified model of FAW Hongqi brand medium and large SUV, was officially launched. A total of 7 new models were released, and the official guidance price was 275800-459800 yuan. The new car is equipped with 2.0T and 3.0T engines. Compared with the current model, the biggest change of the 2021 red flag hs7 is the addition of 2.0T model. The 2.0T model is the front and rear drive model.
Before 2025, the new red flag will launch 17 new models.
operating performance
On June 1, 2020, Beijing News reporter learned from FAW red flag official that FAW red flag achieved sales of 15100 vehicles in May this year, a year-on-year increase of 133%; from January to May this year, the cumulative sales of 54600 vehicles, a year-on-year increase of 116%.
service idea
Build "red flag heart service system", establish red flag offline experience center, digital experience center, flag official group, red flag share travel and lifelong free (warranty, rescue, pick-up and delivery) red flag service commitment.
R & D design
R & D system: at present, Hongqi has built a R & D system of "one department and four institutes", forming a global R & D layout of "three countries and five regions". Changchun is the R & D headquarters of Hongqi brand, and has newly established Hongqi Design Institute, new energy R & D institute and intelligent network development institute. In Beijing, it has set up a new branch of forward-looking technology innovation and experience perception measurement; in Shanghai, it has set up a new branch of new energy research and development; in Munich, Germany, it has set up a new branch of forward-looking design; in Silicon Valley, the United States, it has set up a new branch of artificial intelligence research and development.
Design language: with the key of "Shang, Zhi and Yi", express and fully interpret the design concept of "Chinese new noble and exquisite doctrine". It symbolizes the grid of "high mountains, waterfalls and mainstays", the through flag of "flowing mountains and rivers, red light shining", the headlight of "dream surging and flying", the waist of "holding high your head and flying banners", the wheel flag of "colorful, fixed sea god needle", and the tail flag of "Chinese treasure, classic forever".
Brand activities
On September 21, 2017, new red flag H7 was listed.
On January 8, 2018, new red flag held a brand strategy conference at the Great Hall of the people in Beijing.
On April 25, 2018, Hongqi H5 was listed in Beijing auto show.
From July 17 to 18, 2018, the conference of Red Flag brand innovation ecosystem alliance was officially held.
On July 31, 2018, the 60th anniversary celebration of Red Flag brand officially started.
On August 1, 2018, the launching ceremony of red flag green smart town was held in Changchun.
On October 23, 2018, red flag signed a contract to become a diamond partner of the 5th World Internet Conference.
On October 30, 2018, Red Flag brand released r.flag technology brand.
On November 6, 2018, "red flag night talk" was successfully held in Wuzhen.
On November 7, 2018, Red Flag brand appeared in the fifth World Internet Conference.
On November 16, 2018, red flag hs7 appeared in the 16th China (Guangzhou) International Automobile Exhibition.
On December 31, 2018, the sales volume of Red Flag brand in 2018 reached 33000.
On January 8, 2019, the red flag "Qijing" intelligent cabin appeared at the 52nd Consumer Electronics Exhibition (CES) in Las Vegas.
On January 27, 2019, Red Flag brand launched a new "love · fashion" public welfare brand and "red flag to action public welfare plan".
On January 29, 2019, qihongqi and the Palace Museum officially reached a strategic cooperation.
On February 4, 2019, red flag HS5 made its official debut at the Jilin Spring Festival (⼀⼀⼀⼀⼀⼀⼀⼀) sub venue of CCTV Spring Festival Gala in 2019.
On March 26, 2019, Red Flag brand and Yu Lina violin art foundation jointly produced the original music theater "true love · Liang Zhu".
On March 26, 2019, red flag intelligent minibus, red flag EV intelligent customized model and red flag h7phev model will appear in Boao Forum for Asia.
On April 16, 2019, Red Flag brand launched the "new noble feelings" club at the 18th Shanghai International Auto Show in 2019.
On May 26, 2019, Hongqi brand's first luxury B-class SUV, Hongqi HS5, was launched during the 2019 Changchun International Marathon.
July 12, 2019, red flag H
Chinese PinYin : Hong Qi
red flag
