Zhao Zhenyu

Zhao Zhenyu

Zhao Zhenyu (1949.4 -) was born in Liaoning Province, Manchu. He graduated from Hubei University in 1982. He used to be the director of the commentary theory department of Changjiang Daily, the general manager of culture daily, and a senior manager.

He is also deputy director of essay creation Committee of Wuhan Writers Association, vice president of Wuhan society society, and specially invited senior researcher of advisory committee of Wuhan Municipal People's government.

Personal experience

While working in the newspaper office, many works won the first prize of national good news, the first prize of Hubei good news and the special prize. The reports organized and planned in 1994, 1996 and 2000 were praised by the Propaganda Department of the CPC Central Committee, and some were summarized and popularized throughout the country. A certain number of influential news comments have been published in the national mass media and academic journals, which have attracted social attention. Some of them have been included in Xinhua digest, China News Yearbook and the copy materials of the National People's Congress.

In 2001, the first news commentary group of colleges and universities in China was set up. In 2005, the first news commentary orientation class was recruited to train news commentators and in-depth reporters for the media.

In 2001 and 2008, two academic seminars on news planning in the new century were held. In 2003, 2006 and 2007, three high-level forums on news commentary were held. Domestic scholars and media were invited to exchange and communicate with each other, which received good response.

In 2006, the first news review research center in Colleges and universities was established to strengthen the research and teaching reform of domestic and overseas media review.

Besides teaching, he was invited to give lectures on news publicity and Management Science in Wuhan University, Huazhong University of science and technology, Hubei Provincial Library, China Pudong Cadre College, Shanghai Jiaotong University, Nanjing University, Chinese University of Hong Kong, Taiwan Political University, Henan Daily Group, Chutian Metropolis Daily, Wuhan documentary Association, Hangzhou Daily Group, etc.

Since 1984, he began to study the issue of reward. He first proposed "establishing reward science with Chinese characteristics" in China. He has published five monographs, including the mystery of reward, the science and art of reward, and the theory of motivation, which have been widely concerned and praised.

The dictionary of Social Sciences, Chinese talents, press and publication, and other newspapers and TV stations introduced them, and many achievements were awarded by the central and local governments, which were considered as "proposing a new discipline and opening up a new field." In combination with his own work, he has published many kinds of news papers in Chinese journalists, news front and other newspapers. He has published works such as the art of public relations in journalism and Applied Journalism, and many articles have won national and provincial awards.

He published more than 300 essays and essays, and published a collection of essays dialogue with soul.

Research topics

(1) In 2002, he presided over the key project of Hubei Province, research on improving the level of publicity and doing a good job of public opinion supervision of positive publicity;

(2) In 2005, he presided over the National Social Science Fund Project "Research on procedural construction in the process of political civilization", and published "supervision of procedures and procedures of supervision" (Social Science Literature Press)

(3) Key project of Hubei Province in 2009: Research on modern media and group events in the period of social transformation

(4) Research on improving public opinion guidance of emergencies in the period of social transformation

research paper

(1) Definition and function of news planning, modern communication, No.4, 2001.

(2) On participatory reporting, journalism University, spring 2002.

(3) Democracy, openness and participation: traditional media meeting new challenges, modern communication, issue 2, 2002.

(4) Economic globalization and the development of China's cultural industry, academic research, No. 11, 2002.

(5) A new probe into the inaccuracy of news reports, modern communication, issue 1, 2003.

(6) Supervision of procedure and procedure of supervision, journalism and communication research, No.3, 2003.

(7) Proceduralization: the first premise of effective management, Journal of National Administration College, No.1, 2004.

(8) Harmony but not sameness: Chinese and Western cultural communication in the era of globalization, modern communication, issue 2, 2004.

(9) On the establishment of social science achievements evaluation mechanism, exploration, 2004, issue 2.

(10) the current situation and characteristics of news commentary in Chinese mainland, Journal of China Youth University for Political Science, 2004, third.

(11) On mobilizing students' learning initiative and creativity, degree and postgraduate education, issue 12, 2005.

(12) On the characteristics and cultivation of journalists, modern communication, issue 6, 2005

(13) To guarantee the citizens' right to know and to make decisions -- to revise two sentences in the report of the 13th National Congress of the Communist Party of China, Journal of Southwest University for nationalities, No.1, 2006.

(14) On training the practical ability of journalism doctoral students, international press, 2006, issue 4

(15) On the fundamental characteristics of news commentary, journalism University, No.1, 2006

(16) Actively explore the establishment of a working mechanism for commentators, news front, issue 11, 2006

(17) Rethinking the establishment of a working mechanism for commentators, international press, issue 7, 2007

(18) A need to popularize and improve the quality of citizens, journalism University, 2007 winter issue

(19) Practice and thinking of innovative news comment teaching, contemporary communication, 2008, issue 2

(20) Citizen opinion expression in the process of democracy, news front, issue 12, 2008

(21) emancipating the mind must continue to fight against the "left" -- review of 30 years of reform and opening up, democracy and science, issue 5, 2008

(22) reflection, a commemorative way to be mentioned, democracy and science, issue 6, 2008

(23) strengthening the education of academic innovation and academic norms, social science management and review, issue 4, 2008

(24) on the independent character and cultivation of news commentators, international press, issue 12, 2008

(25) today, how do we read news, news and writing, issue 1, 2009

(26) analysis of news and its space-time view, news and communication research, 2009, issue 2

(27) on the implementation and protection of citizens' right of expression, Nanjing Social Sciences, 2009, issue 6

(28) today, how do we do news, news outpost, issue 10, 2009

(29) four topics on academic research and expression of will, news reporter, issue 11, 2009

(30) who is representing the public opinion and how is it representing the public opinion

(31) strict accountability system to ensure the effective implementation of the regulations on the disclosure of government information

(32) ask Ji Yumin to have knowledge, democracy and science, issue 4, 2010

(33) Rethinking on "the first time", Chinese journalist, Issue 9, 2010

(34) "Ren Zhongping" article news comment attribute analysis, journalism University, 2010, issue 3

News works

"Art of news public relations", "theory of Applied Journalism", "dialogue with soul" and "news planning". Among them, Applied Journalism won the Wuhan municipal government award, and news planning won the first prize of Hubei journalism Association.

Since 1984, the research on reward has been put forward for the first time in China. Five books have been published, including "the mystery of reward", "the science and art of reward" and "magic lever: incentive theory and method".

Chinese PinYin : Zhao Zhen Yu