Han Yan
Han Yan
Founder of Zhanlu, a change maker of reading service
Main experience
Han Yan, female, President of Beijing Zhanlu culture company. Famous financial book planner. He used to be the deputy general manager of Huazhang company of China Machinery Industry Press and the general manager of economic management publishing center. Since 1996, Han Yan has been engaged in publishing for more than 15 years. From Simon & Schuster publishing company, the largest publishing group in the world, to Machinery Industry Press / Huazhang company, the No.1 publishing house in China, to Zhanlu culture, an excellent professional publishing planning organization. After 15 years of experience, Han Yan has the characteristics of being a good writer: persistence in quality products, original ideas, keen vision in topic selection and consistent persistence in publishing industry. From 1996 to 1998, as one of the founders of Simon & Schuster publishing company (the largest publishing group in the world) of Viacom, the largest media group in the world, Han Yan was responsible for establishing cooperative partnership with many of the most powerful publishing houses in China and carrying out extensive cooperation. It has made a great contribution to the growth of the company's performance in China. The annual income of Chinese companies increased from US $200000 in 1996 to US $6 million in 1998. It has also made great contributions to the development of China's publishing industry. For example, it has cooperated with Tsinghua University Press and Renmin University Press to publish China's first set of MBA teaching materials, which has sold more than one million sets at present, and is still the group of teaching materials with the highest adoption rate in MBA teaching activities in China. It has actively promoted the "campus promotion" of teaching materials sales in domestic publishers Mode, promote the teaching material marketing concept of "selling teaching materials, courseware first". At present, the first mock exam has been recognized and realized by the domestic educational press. During this period, Han Yan also had extensive contact with the most outstanding presidents, chief editors, department directors and many other experts in the international and domestic publishing circles, and learned a lot of international and domestic book publishing knowledge from these experts and predecessors, which was a very good two-way learning process. All these have laid a solid foundation for future work practice. From 1999 to 2005, Han Yan worked as vice general manager and general manager of Machinery Industry Press / Huazhang company, one of the largest publishing houses in China. During this period, Han Yan directly led the research, formulation, implementation and development of the publishing strategy of economic and management books, and established and developed the economic and management book publishing center. In 1999, there were dozens of economic and management books entering the market, millions of published code books, and a single product line, which developed to more than one thousand varieties on sale. The annual published code books amounted to more than 150 million yuan. It has established a well-known boutique brand covering the rich product lines of economic and Management Education Publishing (Huazhang Education), professional publishing (Huazhang economic and management), and mass publishing (Huazhang Culture), and published a series of books“ "Drucker century classic" series of management masters, "implementation", "gap", "Peter Lynch's successful investment", "quiet leadership" and other top-selling popular commercial books on the book list, as well as international best-selling products such as "Ross corporate finance", "mankun principles of economics", "bodi investment", "Hagrid management information system". From 2002 to 2005, it has kept the first share in the retail market of financial books. At the same time, due to its remarkable contribution in the field of economic book publishing, it has been recognized and joined by the national "economic book publishing Consortium"; it has been highly praised and affirmed by the degree Office of the State Education Commission, the national MBA teaching steering committee, and many MBA colleges, and has become a national leader One of the partners of the president's joint conference of a university has won the copyright of the pre MBA guidance materials and examination syllabus, which has a great social impact. Han Yan himself has also won many honors and awards: excellent planner of the year, excellent management cadre of the year, candidate of the fifth national top 100 publishers, etc. Since 2005, as the founder of Zhanlu culture, Han Yan has been the chairman and general manager of Zhanlu culture. After four years of efforts, Zhanlu brand has a strong influence in the publishing industry and readers. Zhanlu culture won the award of "best financial book publisher of the year" in 2009.
Character evaluation
Since entering the publishing industry in 1996, Han Yan has gone through many different forms of publishing enterprises. From the largest publishing group in the world, to the No.1 publishing house in China, and then to the excellent professional publishing planning organization founded by ourselves, in the process of career development, we not only established an international publishing vision, had the advanced operation and management experience of international companies, but also deeply understood and realized the operation law and development trend of China's publishing market, so as to be able to We are able to integrate the international publishing experience with the unique local characteristics of China's publishing market, lead a professional team with unique publishing concept, create many excellent products that lead China's outstanding financial elites, constantly raise the threshold of financial book publishing, and realize the leading and monopoly position in the financial book market.
Chinese PinYin : Han Yan
Han Yan
