Mao Qichao

Mao Qichao

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Mao Qichao

Founder and artistic director of magic animation studio. Director and art designer of beauty, screenwriter, director and art director of shoes, and director of animated film propaganda film of Phoenix. The animated short film "Apocalypse - city of haze" won the 54th Golden Horse Award for Best Animated Short Film (Nomination).

Profile

Mao Qichao, male, founder and artistic director of magic animation studio.

Main works

Beauty

"beauty" is independently produced by magic animation studio, and the edited version of "beauty" is launched on the Internet. The film has won the following Awards: siggraph (USA), siggraphasia (Yokohama, Japan), sicaf2010 (Seoul, Korea), rsiaf2010 (Redwood, USA), krok2010 (Ukraine), Wiesbaden (Germany) sdaff2010 (San Diego Film Festival), cicdaf2010 (Changzhou International Animation Festival), ayacc2010 (Asian Youth Championship), ccgf2010 (digital image China Festival. Beijing) stvf2010 (Part I) There are nearly 20 awards in many international animation festivals and film festivals. The selected film of "the best of Asia" will be released in the International Film Festival of "the best of Asia". In addition, "beauty" has also been invited to the siggraph official excellent short film selection unit of the United States for a global tour exhibition, such as the Italian Film Museum, Turin Contemporary Art Festival, Austrian Electronic Art Festival, Spanish Animation Art Festival, Bulgarian Film Festival, etc. Everywhere, all show the artistic temperament of the Chinese nation and the charm of the new force of Chinese animation. the film has been published by electronic industry press.

Local original 3D animation short film "shoes" is popular in Hollywood

the original 3D animation short film "shoes" with the theme of World War II has quietly become popular on the Internet. Its magnificent animation scenes and vivid character image settings are praised as "Hollywood standard". But did you know that this "Hollywood standard" short film is really "made in Chengdu" - by a group of Chengdu boys in their 20s. Yesterday, the reporter came to the high tech Zone to visit this low-key animation studio. Mao Qichao, the director of "shoes" and a soldier, said, "we have no regrets for making original animation. We want to prove to the world that Chinese animation can also reach the Hollywood level. "

Small studio

pleasantly surprised! Once competed with "best Oscar"

"magic animation studio" is hidden in a small residential area near Chengdu Tianfu Software Park. Walking into this small studio, the reporter was immediately attracted by the lifelike animated character posters and awards on the wall. A group of young men in their early 20s were busy in front of the computer. Mao Qichao said that although they are hardly famous in China, their confidence has been boosted by their repeated awards abroad. "The studio has been in the army for less than three years, but it has won no less than 20 awards." prior to shoes, the studio also independently produced animation short films beauty and leather bag, among which beauty, which is quite classical in China, has made great achievements in major foreign film festivals. "At the Seoul International Animation Festival, we were shown on the same stage with the Oscar winner of this year's best animated short film" lost and found ". We are the only competition works selected by the professional group in mainland China." Mao Qichao said.

Surprise! Most of the main creators are "half-way monks"

if "shoes" was created by a group of fanatics who were obsessed with animation since childhood, it would be a big mistake. Among the three main creators of the film, two are actually half way monks, including Chief Director Mao Qichao. "I was in the army for five years, a soldier and an officer. Because I like animation too much, I later chose to retire and pursue my dream. " after he retired from the army, he worked in an animation advertising company with excellent art skills. From making simple flash, to doing two-dimensional animation, and then to doing three-dimensional animation, Mao Qichao approached his dream of making animation into a film step by step. After that, he met Zhu Tinghua, the animation director of shoes. "At that time, we worked in a company and had private communication. We found that we had the same dream, that is, to make real animated films. So we gave up the good work at that time and set up this studio. " Mao Qichao said. According to reports, Zhu Tinghua is not animation background, majoring in graphic art design in University. "It can be said that we are all half way monks." Mao Qichao said with a smile.

wonder! Small studio has big dream

"To prove to the world that there is no difference between Chinese original animation and European and American animation, and even better than them." When asked about Mao Qichao's goal when he set up the studio, he said so firmly. He said, "when we talk about Chinese animation, we only think of" pleasant goat and grey wolf. ". Although children like to watch, how many adults will say that they also like to watch? I think cartoon should be a kind of existence that adults and children can enjoy. I want to prove that we have the ability to make cartoons like this. " Mao Qichao said, "China's post-80s are working hard for the future of Chinese animation. You all say "shoes" is no different from Hollywood animation, which proves that we have the ability to meet Hollywood standards. "

Little studio sweet and sad

It's too hard. All the employees are men

one of the characteristics of this small studio is that the staff are all male. Mao Qichao laments that this is because of the heavy workload. "At the beginning of the establishment of the studio, there were women, but the work was too hard. We hardly moved to the computer day and night, which is a test of people's endurance and determination. Maybe only boys can bear the pain. It's common to sleep on the floor in the studio." Mao Qichao also revealed that almost all of the studio's employees are college graduates. "We all have a common sense of honor and a common dream, so we can twist into a rope."

Too hard to make ends meet

Mao Qichao said that at the beginning of the studio's establishment, it was very hard. Even paying water and electricity bills for meals became a problem, but it survived. He also said that at present, forced to make a living, we are still receiving some outsourcing advertisements to do, "this is just a stopgap measure. We do original animation without any investment, only relying on the usual advertising revenue." He stressed that the studio's goal is only to make original animated films. Now making short films is just to accumulate experience. "Some companies want to merge us, but they will be wrong."

background

Chinese animated short film "on the road" in foreign countries, major film festivals will specially set awards for animated short films, and also have professional animated short film exhibition activities. For example, the Academy Awards for best animated short film every year. The San Diego Film Festival and the Wiesbaden International Animation Festival in Germany will also reserve places for the best short films. In addition, foreign animation short films can be released through the animation short film collection. The most famous one is Pixar's animation short film collection. In China, at present, almost all creators can only communicate through the Internet without payment, and there is no distribution channel. Therefore, many creators of Chinese animation short films can publish their own works only by winning awards in foreign animation festivals and winning the favor of overseas distributors, while more Chinese animation short film producers are still entertaining themselves.

Introduction to shoes

this is a sentimental short film about love and being loved. The story is adapted from the Internet Short Story soldiers and shoemakers, which describes the macro structure of "war, soldiers and love": the disabled shoemakers adopt the sons of their comrades in arms and depend on each other for their lives, the soldiers are still worried about their fiancee in the blood, and the worried old mother is in tears when she receives the remains of her son in the war Nearly 50 characters are interwoven in the film, and the movie theater level production scale restores the story of a beautiful seaside town during World War II. There was no war in the town, but the 6-year-old boy "Duoduo" adopted by the shoemaker was full of war blood in his heart. The 13 minute film interprets what happened from the perspective of little boy "Duoduo".

Chinese PinYin : Mao Qi Chao