Red apple

Red Apple furniture

Red Apple furniture company was founded in Hong Kong in 1981, set up a production base in Shenzhen in 1987, and began to sell in China in 1993. Specializing in the R & D, production and operation of high-grade panel furniture, mattress and sofa, with a registered capital of HK $71.5 million and total assets of RMB 530 million, it is one of the largest furniture manufacturers in China.

The plant area exceeds 600000 square meters. The company has absorbed a large number of professional design, marketing and enterprise management talents, and has more than 2000 skilled workers with high quality. Over the past 30 years, the company has invested heavily in the introduction of technology and innovation of equipment, with a full set of panel furniture and mattress production equipment imported from Germany, Italy, the United States and Switzerland, realizing the production concept of high quality, high efficiency, modern and environmental protection.

Corporate values

Integrity----

We only use people with integrity. "Honesty" refers to not only speaking honestly without distorting the facts, but also having the courage to put forward their own ideas; "faith" refers to speaking credibly, being able to say what you can do, and being able to fulfill your promises.

Respect----

We are ashamed of anything that does not respect people. People should respect each other because everyone is equal.

100% responsibility----

We only use responsible people. We require every employee to recognize their responsibilities, be brave to take responsibility, and take full responsibility for their own behaviors and results.

Customer orientation----

We require every employee to have a customer-centered attitude and be proud of being able to create value for customers. Because the meaning of enterprise existence is: to create value for customers and continuously meet customer needs.

Product line

Brand honor

In 2001, "Red Apple furniture" became one of the first furniture brands in Guangdong Province to win the national "green choice" logo;

In 2002, "Red Apple furniture" won the Hong Kong "Q mark" high-quality product mark issued by the Hong Kong Federation of industry and the type III environmental mark certification granted by the China Environmental Mark Product Certification Council;

In 2003, "Red Apple furniture" was rated as one of the top ten brands of Hong Kong furniture by Hong Kong Furniture Association.

In 2005, "red apple" furniture passed the "national inspection free product" certification of China General Administration of quality supervision, inspection and quarantine and the "CQC" environmental quality mark certification of China Quality Certification Center.

In 2009, "Red Apple furniture" won the certification of "2009 consumers' favorite green trademark" issued by the Organizing Committee of China Trademark Festival.

On March 17, 2017, Shenzhen Tiancheng Furniture Co., Ltd. (red apple) passed the evaluation of China green furniture experts.

More importantly, "red apple" is concerned about the health of consumers with actions. All of them use the boards with free formaldehyde emission reaching the European E1 level of 1.5mg/l. With excellent quality and perfect after-sales service, it has won the trust of consumers and become a well-known brand of consumers.

In the development of domestic market, the company also pays attention to the development of foreign markets. After several years of efforts, Red Apple furniture has quickly won the favor of foreign buyers for its good quality and simple style. Its products are exported to 62 countries and regions such as Italy, Spain, Denmark, Britain, the United States, Japan, South Korea, Australia, Southeast Asia and the Middle East.

Red Apple furniture not only pays attention to its own development and growth, but also pays more attention to creating happiness for human beings and strengthening environmental protection. It has always put environmental work into normal production, and conscientiously implements the relevant laws, regulations and corresponding requirements of the state, provinces and industries. Greening the plant area, beautifying the environment and purifying the operation site.

"Real material is where sincerity lies", committed to leading furniture fashion and advocating healthy life, red apple will continue to forge ahead to create healthy, environmentally friendly, personalized and fashionable household products.

have furniture made to order

On the premise of meeting the diversified and personalized furniture customization needs of consumers, fully integrate the experience and insight of Red Apple furniture in the 38 years of finished furniture market, mature quality and other advantageous resources, and create a new mode of "customized space, whole house matching" in the industry, which organically combines customized furniture with finished furniture to provide more efficient and faster service experience. 　

Store experience / online booking door to door measurement database cloud design determination scheme payment and order placing 3D virtual manufacturing automatic intelligent system processing intelligent material opening barcode application system deployment production process automatic control system processing product packaging logistics center distribution door to door installation customer sign in.

Design concept

Product positioning: high quality and cost-effective, with the quality and service of famous brand furniture to become the favorite furniture brand of consumers;

Product style: simple style of modern fashion, products focus on practicality and functionality, with a strong flavor of life;

Product style: rich and diverse styles, many color choices, free combination and strong matching;

We focus on: provide different series of furniture from living room, dining room, study, bedroom, mattress to children's room.

Furniture mattress

Red Apple furniture company's products are roughly divided into two series, a furniture series, a mattress series.

Furniture series are mainly divided according to the material of products, mainly including black walnut furniture, cherry furniture, maple furniture, children's furniture, black oak furniture, white oak furniture, light walnut furniture, sofa furniture, etc. mattress bedding series mainly include red apple mattress, red apple bamboo mat, hotel mattress, bedding, etc.

development history

In 1981, Mr. Lin nankui, the founder of Red Apple furniture, established Red Apple furniture (Hong Kong) Co., Ltd. in the new territories of Hong Kong. Here, Red Apple furniture has taken the first step of his brilliant business.

At the beginning of the business, red apple people already know how to realize "quality makes brand" steadily. First around Hong Kong, design furniture catering to the decoration style of Hong Kong families, choose high-quality production materials from all over the world, and set product prices in line with consumers' psychology. In a short time, Red Apple furniture has rapidly become a household name in Hong Kong;

In 1987, Red Apple furniture established a Red Apple furniture Park in Queshan Industrial Zone, Longhua Town, Shenzhen, and established Shenzhen Tiancheng Furniture Co., Ltd. to develop and produce panel furniture and bedding products;

In 1993, Red Apple furniture was officially sold in China, bringing a brand-new furniture concept to Chinese people -- fashion, health, environmental protection, personality;

In 2000, at the beginning of the new century, Red Apple furniture won the certificate of "Global Systems Group plant 2000" issued by American leanpay group, realizing the promise of providing world-class high-quality mattresses for consumers;

In 2003, Red Apple furniture passed ISO90001 and ISO14001 quality and environmental management system certification, and was selected as "top 10 enterprises" by international furniture decoration industry (Hong Kong) association;

2007 is a good harvest year for Red Apple furniture: State Environmental Protection Administration's "ten ring certification", "top ten furniture quality brands most trusted by consumers", "China's top 500 quality brands", "European environmental protection certification" and so on;

So far, Red Apple furniture has become one of the famous furniture enterprises in China, and ranks among the top in the market share and popularity of domestic furniture. In May 2011, on the occasion of the 30th anniversary of Red Apple furniture, it won the title of "China famous trademark" issued by the State Administration for Industry and commerce, highlighting the excellent quality of Red Apple furniture.

Domestic consumers can buy Red Apple furniture anywhere except Tibet; consumers in more than 60 countries and regions such as Japan, South Korea, Singapore, India, Malaysia, Russia, Britain, Poland, Spain, the United States, Canada, Colombia, Australia and South Africa can also enjoy high-quality red apple furniture.

"Wood" refers to the material of mahogany furniture. In the past "old national standard", mahogany furniture was often based on the standard that "white skin" could not exceed 10% of finished furniture. But in fact, many production enterprises often exceed this standard, or even shoddy. And the "new national standard" can fundamentally reverse this situation.

"Shape" refers to the shape of mahogany furniture. In the purchase of furniture, the first impression of consumers should be the shape, the external modeling includes: whether the whole is symmetrical and harmonious, whether the part is satisfied, whether the overall appearance can make people love.

"Art" refers to the artistic sense of mahogany furniture. The vast majority of those that can be preserved in later generations are fine carving and workmanship, with smooth and delicate feel. If the rough edge, burr sense, not only can not talk about the process, or even can be regarded as unqualified products.

Chinese PinYin : Hong Ping Guo