Yang Wenlong

Yang Wenlong

Yang Wenlong, male, Han nationality, was born in February 1962 in Fengcheng City, Jiangxi Province. He has a master of business administration, a Chinese pharmacist and a senior economist.

At present, he is the chairman of Renhe (Group) Development Co., Ltd., member of the National Committee of the Chinese people's Political Consultative Conference (11th, 12th and 13th sessions), member of the Central Committee of the people's Republic of China, vice chairman of the Jiangxi Provincial Committee of the people's Republic of China, member of the Standing Committee of the Jiangxi Federation of industry and Commerce (General Chamber of Commerce), chairman of Yichun Federation of industry and Commerce (General Chamber of Commerce), vice chairman of the Zhangshu Municipal Committee of the Chinese people's Political Consultative Conference, and chairman of the Zhangshu Federation of. He enjoys the special allowance from the government of the State Council. He is the president of China over the counter drug association and has been awarded as "national labor model" and "outstanding builder of socialism with Chinese characteristics".

On October 10, 2019, it was announced that Yang Wenlong won 351 places with a wealth of 11 billion yuan. On February 26, 2020, the Yang Wenlong family ranked 1805th in the "2020 Shimao Shenzhen Hong Kong International Center · Hurun global rich list" with a wealth of 11 billion yuan.

Character experience

In 1982, Yang Wenlong, who had just turned 20, began his career with medicine in Zhangshu City, Jiangxi Province, which is known as the "Millennium drug capital". During this period, he went to Guangdong, Jiangnan and Sichuan for 16 years, which not only laid a material foundation for his future career, but also accumulated valuable experience.

Courage and insight is an important factor in Yang Wenlong's successful entrepreneurship. In November 1998, he invested 6 million yuan to establish "Jiangxi Kangmei medical and Health Products Co., Ltd." in July 2001, he set up Renhe group. The rapid development of Renhe group has been admirable. Less than a month after its establishment, Renhe group completed the successful acquisition of the former Zhangshu Qiling pharmaceutical factory, which is Yang Wenlong's masterpiece and amazing pen. A small health product company with a registered capital of only 6 million yuan actually wanted to engage in merger and acquisition, and also to form a modern drug production base and a nationwide marketing network, which was almost "crazy talk" to many people at that time. However, with the courage and courage of modern entrepreneurs, Yang Wenlong just led Renhe people to make "wild talk" come true.

In March 2001, Renhe Pharmaceutical Co., Ltd., the first pharmaceutical manufacturer of Renhe group, was established.

In August 2001, Renhe group completed the successful acquisition of qilingcheng pharmaceutical base in Zhangshu City.

In March 2002, Renhe Group acquired the former Tonggu Weixin pharmaceutical factory and established Jiangxi Tonggu Renhe Pharmaceutical Co., Ltd.

In April 2002, Renhe Group acquired the former Xiajiang Sanli pharmaceutical factory and established Jiangxi Jian Sanli Pharmaceutical Co., Ltd.

The capital operation of Renhe group, presided over by Yang Wenlong, is just like the edge of the sword, dazzling.

In a retrospective talk, Yang Wenlong said: "at the end of last century and the beginning of this century, the great adjustment and reorganization of China's pharmaceutical industry has become a trend. This is a rare historical opportunity in a hundred years. Renhe's success is to seize this historical opportunity. ".

With the establishment of Renhe Industrial production base, Yang Wenlong made the strategic decision that "Renhe industry should not only pay attention to the expansion of extension scale, but also pay attention to the improvement of technical connotation". Since 2001, under the leadership of Yang Wenlong, Renhe group has invested hundreds of millions of yuan in the comprehensive GMP transformation of its industrial enterprises. As of 2010, 29 pharmaceutical dosage forms and 8 food and health product dosage forms of Renhe group's industrial enterprises have obtained the national GMP certification, which is one of the pharmaceutical manufacturers with the largest number of pharmaceutical dosage forms passing the national GMP certification in China's pharmaceutical industry.

Keen market insight is another important factor for Yang Wenlong's successful entrepreneurship. Yang Wenlong believes that today and in the future, market competition is no longer product competition, but brand competition. China is the last virgin land of rapid brand growth in the world. Renhe must seize the opportunity, do a good job in brand building at all costs, and build Renhe brand with the goal of "century enterprise".

In 2004, the brand management team of Renhe group moved to Beijing as a whole. In 2005, Yang Wenlong personally led his team to Hefei, Shenyang and Beijing. He was praised by Renhe's staff as having fought the three battles of "Huaihai", "Liaoshen" and "Pingjin". He won the title of "Jinniu brand project" of satellite TV stations in five provinces in East China. He signed a joint advertising broadcasting agreement with 17 satellite TV stations across the country and won five prime time spots such as "focus interview" of CCTV High quality advertising resources. Since then, Renhe has gained popularity and reputation in China's media industry. Today, Renhe group has signed a contract with more than 10 famous stars in the performing arts industry, such as Chen Daoming, Wang Gang, Zhao Benshan, Song Dandan, Xiao Shenyang, Liu Qian and Lin Xinru. Renhe is the only company with so many star endorsements in China.

Many people think that it's OK to smash a brand with money, and Yang Wenlong is just different in this respect. Through an in-depth study of the communication trend and characteristics of China's TV media, Yang Wenlong found that comprehensive entertainment programs are the TV media programs with the fastest growth of audience ratings and audience groups in recent years, which are pregnant with rare business opportunities. Compared with traditional hard advertising, they can achieve greater results with the same or even less money. Therefore, he decisively made the decision that "Renhe advertising should make innovative breakthroughs and focus on the implementation of" entertainment marketing. ". In 2006, Renhe group and Hunan Satellite TV, which ranked second only to CCTV-1 in China's TV media in recent years, jointly held the entertainment program "Renhe shining new anchor". While it was successful, it accumulated experience and further verified the correctness of Yang Wenlong's decision. In 2007, Renhe group once again joined hands with Hunan Satellite TV to launch the large-scale entertainment program "Renhe shining happy male voice", which was a great success. "Super girl" and "fast man" have been praised as two classic works of China's "entertainment marketing" by the media.

Successful brand operation is a significant sign of the rapid development of Renhe group. Under the personal leadership of Yang Wenlong, Renhe group has formed a brand cluster composed of Renhe enterprise brand and six leading product brands. Among them, "fuyanjie", "youcardin" and other products have become the leading brand products in China's women's health care market and children's cold medicine market, with sales ranking first in the country. "Renhe" trademark and "shining" trademark are "well-known trademarks in China".

People who are familiar with Renhe group think that Renhe group is a distinctive enterprise in management. Most of these characteristics come from Yang Wenlong's deep thinking on Renhe enterprise management.

Renhe is a private enterprise, but Yang Wenlong has been determined not to engage in family management since the founding of Renhe. Different from many private enterprises, Renhe group has two sets of leading groups, one is the decision-making group, the other is the management group. The decision-making group is personally presided over by Yang Wenlong, focusing on strategy, decision-making and implementation supervision. The management team focuses on the implementation of decision-making, operation and daily management. The separation of decision-making and implementation is conducive to the decision-makers' major, long-term and strategic plans, as well as the implementation of supervision. This is Yang Wenlong's innovative move to learn from the advantages of state-owned enterprise management. He believes that state-owned, private and foreign capital have different systems and have their own advantages. As long as they are suitable for and conducive to Renhe, they should learn from each other.

Yang Wenlong has always put scientific and technological innovation at the core of Renhe group's development strategy, and has walked out a virtuous circle of "high investment → independent intellectual property rights → good economic benefits" in product R & D. Renhe group has a core technology R & D team with doctors and masters as the main body, and has established strategic cooperation with China Academy of traditional Chinese medicine and other scientific research institutes, established three scientific research centers of Jiangxi Modern Chinese medicine preparation and quality control Renhe group joint laboratory, Jiangxi Renhe Pharmaceutical Research Institute and Chengdu Renhe Pharmaceutical Research Institute, and undertaken the national "863 Plan" There are more than 30 major science and technology projects and provincial major science and technology projects, including national major new drug creation science and technology projects, national industrial upgrading and technological transformation projects, national doubling plan electronic fund industry projects, etc. The Affiliated pharmaceutical capital Renhe Pharmaceutical Co., Ltd., shining Pharmaceutical Co., Ltd. and Kangmei medical and Health Products Co., Ltd. are rated as high-tech enterprises.

Many of Yang Wenlong's colleagues and friends have commented that he is a man with broad mind, high ambition and long vision, which are all due to his strong sense of social responsibility and the mission of the times. In 2006, when reporting to a leading comrade, Yang Wenlong said: "Renhe is the Renhe of Zhangshu, the capital of medicine, the red earth of Jiangxi and the national industry of China.". Industry serving the country and benefiting the world is Yang Wenlong's ideal and motive force to keep his entrepreneurial passion forever. He often said: "the development of Renhe today depends on the right time, the right place and the right people. Time is a good policy of the party's reform and opening up; good location is Zhangshu, a medicinal capital with nearly 2000 years of medicinal culture history; harmony is the cordial care of Party and government leaders at all levels and the strong support of all sectors of society. ". Therefore, Yang Wenlong always regards it as his unshirkable duty to contribute to the country and repay the society. Since its establishment, Renhe group has donated more than 50 million yuan to hope project, hope hospital, disaster relief, bridge and road construction, and social vulnerable groups. It has resettled more than 6000 laid-off workers and rural surplus labor force, which has been widely praised by all walks of life.

In 2003, during the SARS period, Yang Wenlong invested hundreds of thousands of yuan, transferred more than 50 employees at all levels, and set up a voluntary disinfection commando team, which successively dispatched more than 600 people to provide free services to Jiang

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