Sun Jin

Sun Jin

Sun Jin, who graduated from September 2004 to July 2008, was recommended to study in the international doctoral program (iphd) of Guanghua School of management, Peking University. She graduated in July 2008 and obtained a doctorate in management

Character experience

2007-2008 internship in Enterprise Institute of development research center of the State Council. since 2008, I have worked in the school of international business, University of international business and economics.

Lecture course

International marketing, marketing risk management.

Research direction

Service marketing, consumer behavior, network marketing, cross-cultural research.

Main contributions

1. Research on the impact of attribute comparability on brand choice in the process of consumer service purchase decision-making - based on the perspective of structural matching model, project leader of National Natural Science Foundation of China (2011-2013). 2. The impact of suggestive brand names on consumer decision-making - based on the research of China's service industry, general program of Humanities and Social Sciences Research of the Ministry of education, project leader (2009-2012). 3. Channel competition and cooperation behavior, control mechanism and relationship results: Empirical Research Based on loose coupling theory, NSFC project, main participants (2012-2014). 4. The influence mechanism of expert film review and word-of-mouth communication on film consumption - a cross-cultural research, NSFC project, main participants (2009-2012). 5. Ministry of education "using information technology tools to transform the curriculum" project - "marketing risk management" curriculum information transformation and Upgrading Research and development "project, cooperation unit leader. 6. China brand development research annual report, project of Ministry of Commerce of the people's Republic of China, main participants (2005.01-2008.12). 7. University of international business and economics teacher research initiation project, exploratory research on consumer decision-making process, project leader (2008-2010). Sun Jin, Zhang Hongxia (2011), "the influence of the suggestibility of service brand names on consumers' decision-making -- Based on a new perspective of service industry," management science, 24 (5), 56-70. Sun Jin (2011), "the impact of attribute comparability on consumer brand evaluation: the moderating role of evaluation model," management review, 23 (8), 103-111. Sun, Jin (2011), "how do company reputation and performed price influence customer loyalty in the Chinese personal financial planning industry?", Proceedings of the 2nd International Conference on e-business and e-government ICEE 2011, 1340-1345. (EI retrieval) 4. Sun Jin (2010), "Research on the influence mechanism of consumer service purchase decision process", China Social Sciences Press. 5. Sun Jin (2010), "analysis of driving mechanism of customer loyalty based on personal financial services," Journal of Shanxi University of Finance and economics, 11, 86-93. (CSSCI) 6. Sun Jin (2009), "a review and Prospect of the research on structural fit model -- a new trend in the development of consumer behavior," East China economic management, 4148-152. Guo Xianda, Sun Jin, Wu Jian and Chen Rong (2009), "Research on the influence mechanism of customer orientation and innovation orientation on enterprise performance," Nankai management review, 3, 67-73. Sun Jin (2009), "literature review and research prospects based on the relationship between employee satisfaction and customer satisfaction," modern management science, 37-39. Keh, heantatand jinsun (2008), "the complex of performed risks cross cultural services marketing," Journal of international marketing, 16 (1), 120-146. (SSCI) 10. Sun Jin and Guo Xianda (2007), Chinese Journal of marketing, 3 (1), 39-53. (A-level journal recognized by the Department of management science, NSFC) 11.09-2008.12 participated in the project "annual report on Chinese brand development research" of the Ministry of Commerce of the people's Republic of China. 12.Zhang,Hongxia,JinSun,andYingLi,“UseofGreenAppealsinServiceIndustryAdver tisements:FromthePerspectiveofAttributionTheory American Academy of Advertising Conference Asia Pacific, Australia, June, 2011, Sun Jin and Guo Xianda, understanding the effects of national image and corporate reputation on customer loyalty for academic service across cultural perspective, ”China Marketing Science Conference, Beijing, 2010.08. Ji Wenbo, Guo Xianda and Sun Jin, "Research on the influence of word-of-mouth and expert comments on service consumption". China Marketing Science Conference, Tianjin, 2009.10. Sun, Jin, "understanding the effects of country image and corporate reputation on customer loyalty for a credenceservice," cimar-uibe · Business Science 2009 joint conference, Beijing, October2009. 16. Lu Junyi, Sun Jin, Wang Yonggui, "Research on the relationship between customer participation in service innovation and knowledge transfer: a theoretical review and model construction based on the perspective of social capital." China Association of higher education marketing, Guilin, 2009.6. 17. Sun Jin and Guo Xianda, "exploratory research on the decision-making process of consumer service purchase." China Marketing Science Academic Conference, Xi'an, 2008.10. 18．Sun,JinandHeanTatKeh,“ChoosingBetwee nServices:TheRolesofAttributeAlignabilityandRegulatoryFocus Sun, jinandheantatkeh, "the complex of consumer decision making process for services," society of consumer psychology annual conference, New Orleans, 2008.2, "Exploratory research on the influence mechanism of attribute comparability on consumer service evaluation." China Marketing Science Academic Conference, Shanghai, 2007.10. Sun Jin and Guo Xianda, "antecedents and consequences of consumer perceived risk: An Empirical Study Based on China's insurance industry." China Marketing Science Conference, Wuhan, 2006.10. Guo Xianda, Sun Jin, Wu Jian and Chen Rong, "the impact of customer orientation and innovation orientation on enterprise performance." China Marketing Science Conference, Wuhan, 2006.10. 23．Sun,JinandHeanTatKeh,“HowRiskyareServices?EmpiricalEvidencefromChina,”MarketingScholarsForumIV,HongKong,2006.6.

Award winning record

In October 2010, he won the excellent thesis award of 2010 JMS China Marketing Science annual meeting. in October 2009, he won the excellent thesis award of 2009 JMS China Marketing Science annual meeting. 2004-2

Chinese PinYin : Sun Jin