Wang Shuai
Wang Shuai
Wang Shuai was born in August 1974 in Yantai, Shandong Province. Currently, he is the chief marketing officer of Alibaba group and one of the partners of Alibaba. In December 2003, Wang Shuai joined Alibaba group. He has successively served as Alibaba's public relations director, general manager of Chinese website, chief marketing officer of big Taobao, general manager of Yahoo China, etc. Long term leadership of Alibaba group public relations, market system.
Biography of characters
Graduated from Shandong Normal University in 1997. He worked in Qilu Evening News and Jinan times;
In 2001, he entered Shawei sports circle, and then merged into Tom online news center;
In 2003, he joined Alibaba group, and successively served as the public relations director of Alibaba group, the public relations director of Taobao, and the special assistant to the general manager and CEO of Alibaba;
In 2007, he was promoted to vice president of Alibaba group;
In 2009, he served as the general manager of China Yahoo, and was also responsible for group marketing, public relations, Taobao world and other businesses;
In January 2010, Alibaba Group announced the establishment of Taobao strategy executive committee and appointed Wang Shuai as chief marketing officer of Taobao and general manager of Yahoo China;
On June 20, 2011, he served as CMO (Chief Marketing Officer) of Alibaba group and reported to Jack Ma, executive chairman of the board of directors of Alibaba group;
On June 16, 2014, Alibaba Group disclosed the list of 27 Alibaba partners in its updated prospectus. CMO Wang Shuai became one of Alibaba's partners.
Main achievements
Build Alibaba market public relations system
In December 2003, Wang Shuai joined Alibaba group and began to build Alibaba's market public relations system. In June 2011, Wang Shuai became the CMO of Alibaba group, responsible for the marketing public relations of the whole Alibaba group.
In the eyes of the outside world, Alibaba's public relations system is quick to respond, and its communication with the media is relatively smooth and open. It often doesn't play cards according to common sense and creates and guides topics in a creative way. Wang Shuai, the soul of Alibaba CMO, explained the "secret" of Alibaba's public relations work in an interview with Wang Lifen, CEO of youmi.com.
Wang Shuai believes that the responsibility of public relations is not to let others accept the company's ideas through various media means as people usually think. Ali's public relations is to hope that the society can feel the real existence of Alibaba.
In the events related to Alibaba and Alibaba, we can see that Alibaba's public relations all transmit Alibaba's values and attitudes through appropriate channels: new product release, brand transformation, social welfare, crisis management, etc. In Wang Shuai's view, the spread of corporate culture, value and technical strength needs emotional communication, not too rigid: "public relations is like writing poems for lovers.".
anecdote
On July 15, Wang Shuai responded to Nie Linhai, deputy inspector of the e-commerce Department of the Ministry of Commerce, who criticized Alibaba's rookie network for "going awry". Because of its detailed analysis and ridicule, it is called "Bimeng CMO" by the outside world.
In response, Wang Shuai wrote, "although we have made rapid development in the field of cloud computing, frankly speaking, we still can't solve the problem of building logistics infrastructure in the cloud, and we can't build the national warehouses in one warehouse. It is the "lower part" of supporting the intelligent backbone network to build warehousing centers in various logistics centers and high standard warehousing system connecting the whole country. This lower part of the body is related to life. It's indispensable. "
Wang Shuai, who has worked in the media for many years, has a wide range of interests, including poetry, books, paintings, wine, rock music, documentaries, etc. Wang Shuai once expressed his appreciation of rock singer Zhang Chu in his personal micro blog: "I always feel that the voice and poetry are God's extra favor for you. He has them all. We're outside his safety line. "
As a marketing and public relations person in charge of the company who has more contact with the media, it has become a unique way for Wang Shuai to communicate with people on Weibo. In 2007, Alibaba's B2B business was listed in Hong Kong. Wang Shuai once expressed his gratitude for the past by saying, "I'm a trendy crab in Qiantang, and I should like to have trouble in the rivers and lakes.".
Appointment and removal information
On January 13, 2017, Zhang Yong, CEO of Alibaba group, announced that Wang Shuai, as the chairman of Alibaba Group's public relations Market Committee and the head of the group's public relations team, reported to me.
Wealth ranking
In 2020, Wang Shuai will be ranked 399th on the Forbes China 400 list with a fortune of 10.34 billion yuan.
On January 19, 2021, Wang Shuai ranked 12th in the 2021 Hurun China Professional Manager list with a fortune of 9.5 billion yuan.
Chinese PinYin : Wang Shuai
Wang Shuai
