Zhu Guang

Zhu Guang

Zhu Guang, CEO of Du Xiaoman finance. Du Xiaoman finance is the original Baidu finance. In the era of artificial intelligence, baidu combined its own AI technology and scene advantages to layout the financial field, and established the financial services group (FSG) in December 2015, which was fully responsible by Zhu Guang.

Under the leadership of Zhu Guang, baidu finance quickly established a business framework covering consumer finance, financial management, payment, Internet insurance and other fields, and constantly polished its financial technology capabilities in its own scenes. Baidu finance promotes inclusive finance through Jinke's ability output and hundreds of industry partners to provide more people with reliable financial services.

On April 28, 2018, baidu announced that it would split its financial business and launch its new brand "duxiaoman" to realize independent operation. Zhu Guang, senior vice president of Baidu, became CEO of duxiaoman finance.

Association experience

Zhu Guang graduated from Xi'an Jiaotong University. Before joining Baidu, he was senior director of public relations and integration promotion of Lenovo Group in Greater China. Responsible for Lenovo's brand, product integration, promotion, media public relations and internal communication in Greater China. during his ten years of work at Lenovo, he has been exploring and innovating for the construction of Lenovo's brand image. From 2002 to 2003, he led the team to successfully complete the switch of Lenovo brand identity from legend to Lenovo, which laid an important foundation for the internationalization of Lenovo brand. In 2003-2008, taking Lenovo as the first Olympic top partner in China and Lenovo's acquisition of IBM's global PC business as an opportunity, Zhu Guang led the team to plan a series of public relations communication, plan and implement Olympic marketing projects, and create Lenovo's international brand image.

Baidu career

Zhu Guang has more than 20 years of working experience. Since joining Baidu in December 2008, he has successively served as senior director of public relations department, vice president of Baidu and senior vice president of Baidu. He has been responsible for Baidu's market public relations, government affairs and Baidu news, and has made important contributions to the establishment and promotion of Baidu's brand and product popularity and reputation. In June 2016, he was promoted to senior vice president of Baidu, in charge of Baidu financial services group. in the era of artificial intelligence, finance is the best landing scene of artificial intelligence. Combined with its own advantages, baidu established the financial services group (FSG) on December 14, 2015, which is fully responsible by Zhu Guang and uses artificial intelligence technology in the financial field. at the beginning of its establishment, Zhu Guang showed excellent ability of resource mobilization and coordination, rapidly integrated financial business, established multiple business sectors including credit, financial management and payment, and participated in the preparation for the establishment of Baixin bank and joint venture insurance company. At the same time, Zhu Guang led the team to complete the construction of payment system, risk control system, technical system, sales chain and other basic system platforms in a very short time, and basically formed a business territory covering all fields of financial services. in April 2016, baidu wallet added credit and financial management functions, comprehensively enhanced the financial service attributes, and upgraded to "personal financial housekeeper"; in that month, Xi'an Baijin Internet financial assets trading center was established, becoming an important part of Baidu's financial ecosystem; in June 2016, Taipingyang property insurance signed a strategic cooperation agreement with Baidu, and jointly initiated the establishment of a new Internet insurance company. also in June 2016, Zhu Guang was promoted to senior vice president of Baidu. Robin Li, chairman and chief executive of Baidu Inc, gave full recognition to Zhu Guang in his promotion mail. "Since the founding of Baidu financial services group, Zhu Guang has explored the innovation of financial mode by actively integrating business, actively organized leading groups, and attracted many outstanding talents inside and outside the company. Zhu Guangyi has made clear the direction of Baidu financial development step by step. In just half a year, the financial core system and risk control capability have been built rapidly, and the consumer credit business has shown a strong growth momentum... " He also mentioned in the e-mail, "while pursuing outstanding performance, Zhu Guang attaches great importance to cultural construction. He is not only a practitioner of culture, but also an advocate of culture. In 2015, Zhu Guang served as the deputy leader of the company's culture group, and participated in the establishment of the company's culture landing group, which promoted the spread of the cultural theme of "attack time, invincible". Please join me in congratulating Zhu Guang on his promotion. " at the end of December 2016, baidu wallet activated more than 100 million users. Within one year, it integrated Baidu's search, distribution, LBS, group buying, video and other platform resources, and cooperated with Baidu, other enterprises and industries. The advantages of Baidu finance in ecology, technology and traffic are gradually revealed. in may 2017, baidu finance announced the joint launch of "Guizhou financial brain" with Guizhou provincial government financial office and big data Bureau. The system extracts information from multiple data dimensions, and forms enterprise portrait and comprehensive evaluation report on the basis of machine learning, so as to accurately assess enterprise credit risk and provide strong reference for financial institutions' credit decision-making. In addition, the platform can also collect and analyze several daily life information indicators, predict and monitor the post loan risk, and timely discover the abnormal business operation of enterprises. At the same time, it will also greatly improve the intelligent level of financial supervision, which has great guiding and practical significance for solving the problems of financing difficulty, expensive financing and slow financing. in June 2017, Baidu and Agricultural Bank of China reached a strategic cooperation to jointly build an intelligent bank based on big data, artificial intelligence and cloud computing; under the leadership of Zhu Guang, baidu finance formulated the overall strategy of "building a financial service platform and building a financial technology ecology", which first consolidated the financial services business, polished the data system and technical capabilities through its own business, and then built the financial services platform To build two platforms of consumer finance and wealth management to empower the industry. We hope that through the export of financial technology, we can provide financial technology solutions for partners, win-win with ecological partners, and jointly build a financial technology ecology. in July 2017, Baidu and paypal announced the signing of a strategic cooperation agreement; in September, China's first exchange ABS based on blockchain technology, which is supported by Baidu finance, was officially issued on the Shanghai Stock Exchange. in November 2017, Baixin bank opened its business and became the first direct bank with independent corporate model in China, with Zhu Guang as the director. on April 28, 2018, baidu announced that its financial services business group has officially completed the signing of the split financing agreement. After the split, the new company will use a new brand "duxiaoman" to realize independent operation. Zhu Guang, senior vice president of Baidu and general manager of financial services group, is the CEO of duxiaoman finance. under the leadership of Zhu Guang, baidu finance has successively built two platforms of consumer finance and wealth management, participated in the preparation for the establishment of Baixin bank, cooperated with Pacific Insurance to build a new insurance company, and gradually established a complete Internet financial business framework covering consumer finance, financial management, payment, Internet Banking, internet securities, Internet insurance and other fields. On the basis of consolidating the financial services business, baidu finance constantly hones its technological capabilities in its own scenes, adheres to the ideal of Inclusive Finance, and hopes to provide more reliable financial services for more people by exporting financial technology and working with financial institutions.

Main points

Behind every customer is a wonderful life story, and these stories are enough for all FSG to forge ahead. In fact, at the back end, every line of code, every QA inspection, and every product innovation bring infinite value to customers at the front end, making their lives change greatly. I think that's our belief. - source: on December 14, 2017, the celebration of the second anniversary of Baidu finance ● the multi-level entity of financial technology services should have three elements. First, the concept should be inclusive and help more people in need of services. Second, we should do a good job in risk control. Artificial intelligence can promote the development of risk control technology. Risk control is always the core ability of the financial industry. Third, we should unite with other countries, give full play to the role of financial technology, and join hands with more partners to provide services for the real economy. - source: on December 5, 2017, Wuzhen World Internet Conference ● 2018 will be the watershed of consumer finance, and the time for the industry to compete for risk control has come. Risk control ability, intelligent customer acquisition and capital acquisition ability will become the main battlefield of intelligent finance competition, and also the core competitiveness of Baidu intelligent finance. only by applying intelligent technology in the financial field can Inclusive Finance be truly realized and the watershed can be successfully crossed. - source: "2017 Baidu world Intelligent Finance sub forum" in November 2017. Baidu finance has the ability to provide one-stop service for the capital side and the asset side to achieve a win-win situation. In the field of ABS, most of the products in the industry are mortgage products. In the future, baidu finance hopes to try credit ABS to help consumer finance companies solve the problem of capital difficulty. - source: "2017 Baidu world Intelligent Finance sub forum" in November 2017 ● Baidu hopes to use artificial intelligence technology to serve more people with financial institutions in the era of artificial intelligence, and make Inclusive Finance go further through such a rare technological opportunity as artificial intelligence. - source: the second China financial science and technology conference in September 2017 ● intelligent finance will first bring four changes to financial services: customer acquisition, service, risk control and infrastructure construction: in customer acquisition, AI technology breaks the limitation of time and space, obtains users from the Internet through user portraits, and becomes a real "think what users think and propose what they want"

Chinese PinYin : Zhu Guang