Wu Rongguang

Wu Rongguang

Wu Rongguang, born in January 1975, is a member of the Communist Party of China, an entrepreneur and founder of Hongxing Erke.

Personage introduction

Wu Rongguang's first impression is that he is fresh and capable. After finishing middle school, he was admitted to Shenyang Institute of design, specializing in sports shoes design. After graduation, he has been managing the family business in his father's shoe factory. On the afternoon of December 17, at the fourth (2015) China footwear industry development high level forum, Wu Rongguang, chairman of the board of directors of Hongxing Erke group, opened a smart collision around "innovation? Smart change? New future".

Entrepreneurial history

In 2000, 25-year-old Wu Rongguang founded Hongxing Erke company and launched his own brand "Hongxing Erke". At that time, the domestic leading enterprises in the same industry had gone through several years of development, completed the original accumulation and entered a period of rapid development, while Hongxing Erke had just started. since he started his business, Wu Rongguang has always been based on the market and down-to-earth. He constantly pursues excellent quality, wins the market with integrity, seeks development with innovation, and constantly expands the market coverage from Quanzhou to the whole country, and then goes overseas. In 2005, at the age of 30, he led Hongxing Erke to list on the main board of Singapore, becoming the first clothing brand listed overseas in the industry. Since 2006, as the brand has entered a period of rapid development, Wu Rongguang has led the enterprise to achieve breakthroughs in product technology, marketing and other aspects, gradually completed the layout of all levels of markets in China, expanded its channels to more than 40 countries and regions around the world, and finally established its leading position in the industry. after years of hard work, Hongxing Erke has completed a leap forward development, and has become a large clothing group integrating R & D, production and sales with more than 10000 employees. It has more than 7000 stores all over the world, and its products are sold in Europe, Southeast Asia, the Middle East, North and South America, Africa and other countries and regions, with a brand value of more than 10 billion, and has successively won the title of "China's 500 most valuable products" "Top 500 Asian brands" and "Forbes top 200 Asian brands". today, Wu Rongguang is leading his team towards the corporate vision of "building a global leading clothing brand" with the wisdom, lofty, ceaseless pursuit and strong fighting spirit of the navigator.

Social position

President / Chairman of the board of directors of Hongxing Erke group. CPC member deputy to the 11th Fujian Provincial People's Congress first president of Fujian shoes Association

personal honor

top ten outstanding entrepreneurs in China's brand building the fourth top ten outstanding young entrepreneurs in Fujian Province outstanding young entrepreneurs in Fujian Province

the way of management

Adhering to the business philosophy of "down-to-earth, extraordinary performance", Wu Rongguang always abides by the core values of integrity, innovation, collaboration and efficiency in the process of leading the rapid development of the enterprise.

Win the market with integrity

Wu Rongguang takes honesty as the foundation of business. He firmly believes that honesty can win business opportunities and market. he regards product quality as life and strictly implements it in daily production management. At the same time, he stresses on "practice when there is a promise, and fulfill when there is a promise", which has won the recognition and trust of the majority of partners. at the beginning of the establishment of the enterprise, a sudden typhoon turned the whole factory into a vast ocean overnight, the ground machines of the whole warehouse were soaked, and the stored shoes floated on the water Wu Rongguang encountered the first difficulty when he founded the Erke brand: how to deal with the damage of the production line and the approaching delivery date to the agent? In the face of difficulties, Wu Rongguang showed the spirit of "daring to break and fight, not to admit defeat" possessed by Fujian businessmen. He quickly called on the management to discuss how to resume production and complete the order as soon as possible. Finally, with the joint efforts of the staff, we overcame many hardships, re made the goods, and completed the order with quality and quantity guaranteed. It is Wu Rongguang's wisdom and benevolence that help enterprises tide over difficulties. in 2006, there was a superfine fiber material on the market. No problem was found in the preliminary test. After the finished product was made, it was found that the material had yellowing property, that is, it reacted with air and light, and the original white turned to light yellow. At this time, a batch of products have been put on the market, and there are more than 100000 pairs of semi-finished products. After the incident, Wu Rongguang immediately made a decisive decision: all the products that have entered the market will be recalled, the semi-finished products to be processed will be stopped, and all the materials will be destroyed. The recall and destruction cost millions. But he said, "today, I'll pay for this batch of products with quality problems. Millions of them can be bought back. In the future, the whole enterprise will be responsible for the quality of products, consumers and agents who trust us. I'm willing to!"

Working together for a breakthrough

Wu Rongguang firmly believes that unity is strength. He believes that only when the team cooperates can it achieve high efficiency, show strong on-site force and execution, and finally realize the development and Transcendence of the enterprise. in 2010, Wu Rongguang introduced the world-class consulting companies IBM and SAP to start the enterprise information platform construction project. The enterprise's culture of attaching importance to effectiveness and execution makes the project progress extremely fast. The basic platform of phase I distribution management system was successfully launched and operated in only eight months. In terms of the efficiency and effect of project implementation, it is a new record in the clothing industry, which has also become a successful classic case of IBM and sap in China's clothing industry. it is the corporate culture of teamwork and efficient implementation advocated by Wu Rongguang that enables enterprises to overcome one difficulty after another and develop steadily and rapidly.

Love and harmony

Wu Rongguang pursues the talent strategy of "developing both virtue and talent, and growing together". He has established cooperation with IBM, Accenture, Tianjin University, Beijing University of science and technology and other well-known multinational institutions and universities to carry out manager project training and talent echelon construction, provide learning opportunities for employees, and create a fair, just and trusted working environment. at the same time, he highly praised "people-oriented", compared the enterprise to a big family, and regarded the employees as members of the family. Under his guidance, Hongxing Erke established a trade union organization, established a "love foundation", carried out various corporate cultural activities and love assistance activities, and won the Title of "national model enterprise with harmonious labor relations" in 2012.

Public welfare

Over the past decade, Wu Rongguang has donated 12 million to Quanzhou Charity Association, 1.5 million to Singapore charity Association, and 6 million to Fujian Red Cross Society during Wenchuan earthquake. In addition, he has set up the Hongxing Erke education development fund to support local education.

avocation

Besides work and study, Wu Rongguang's biggest hobby is playing golf. He likes golf not only because of its gentlemanly demeanor, but also because a golf match contains ups and downs in life: there are highs and lows, which greatly exercise people's mind and will. He said figuratively that an 18 hole golf match is a game of life. There are all kinds of complicated shopping malls and ups and downs of life in golf. Baidu Encyclopedia content is shared by netizens. If you find that your data content is inaccurate or incomplete, you are welcome to use your own data service (free) to participate in the correction. Go to > > now

Chinese PinYin : Wu Rong Guang