Pan Cheng

Pan Cheng

CMC, an internationally registered management consultant, is an executive member of the Management Advisory Committee of the China Federation of enterprises and a director of the China Marketing Association. He is a distinguished professor of MBA programs at Tsinghua University, Zhejiang University, Shanghai University of Finance and economics and Huazhong University of science and technology. He has been engaged in consulting and Research on strategic management, enterprise change and management innovation for a long time, and has successively served as a senior executive of large enterprises. He also manages the Chinese version of the best-selling book gift. He has published hundreds of professional papers in many media at home and abroad (China business daily, economic observer, sales and market, Chinese entrepreneur, business, new Shanghai business, Oriental corporate culture, etc.). Manage the translators of the Chinese version of the best-selling book gift. In 2008, he published his monograph "a journey to the main road: the notes of an enterprise researcher", and in 2009, he published his CD-ROM "breaking: enterprise change and management innovation". In 2010, he published the monograph and CD-ROM of "how to make strategy for boss".

brief introduction

The consulting company has been awarded the top 100 most influential management consulting organizations in China, with annual consulting turnover exceeding 10 million yuan.

Biography of characters

In addition to serving as the management consultant of China Mobile, Yongxin Co., Ltd., Guofeng Plastics Co., Ltd. and Shuangyi group, Mr. Pan Cheng also worked for more than 400 companies including Bank of China, China Unicom, China Telecom, Fengle Seed Industry, Shuanghe pharmaceutical, Rongshida Group, Meiling Group, JIUZHOUTONG Pharmaceutical Group, China Construction Engineering, Shanghai Dazhi, Fuhuang group, Nanfeng group, Hong Kong Shulang, CITIC Bank, etc Large businesses have helped.

Main topic

"From made in China to created in China", "strategic management based on core competence", "enterprise organizational change and management innovation", "enterprise culture casting core competitiveness", "the road of growth and transformation of China's private enterprises", "from excellence to excellence: leadership cultivation"

Personal achievement

He has published nearly one million words in various professional media, and his latest monograph, a journey to the main road: notes of an enterprise researcher, is widely sought after and praised by readers of enterprise management. His curriculum management theory combines with enterprise practice, which is systematic and practical. With the combination of macro vision and micro operation, the actual combat cases are rich and the amount of information is large. Vivid explanation combined with interactive discussion, the atmosphere is active and interesting. Every report will always let the audience from the tool to the strategy to the spirit, get the peak experience and shock. He is known as the first person of management reform and innovation in China! Baidu Encyclopedia content is shared by netizens. If you find that your data content is inaccurate or incomplete, you are welcome to use your own data service (free) to participate in the correction. Go to > > now

Chinese PinYin : Pan Cheng