Application of fixed form effect(ding shi xiao ying de ying yong )

Stereotype effect is also called psychological stereotype effect. Psychological stereotype refers to a kind of psychological tendency that people treat current things with "old eyes" - existing knowledge and experience in cognitive activities. Perhaps you have heard such a story: a farmer lost an ax and suspected that his neighbor's son had stolen it. So he observed the words and deeds of his neighbor's son, and there was nothing like an ax thief. Later, the farmer found the lost axe in the mountains. Looking at the neighbor's son, he didn't look like a thief. This farmer is influenced by the psychological stereotype effect.

In interpersonal communication, stereotype effect often makes people's cognition of others fixed. For example, when we interact with the elderly, we tend to think that they are rigid, stereotyped and outdated; when we interact with the young, we tend to think that they are "hairless and unsound"; when we interact with men, we tend to think that they are rough handed and careless; when we interact with women, we tend to think that they are indecisive and have no courage; when we interact with people who have always been honest, we tend to think that they are indecisive and have no courage We will feel that he will never lie; when we meet someone who has been tactful, we will be more careful. Knowing the negative influence of the stereotype effect, we should pay attention to overcome it. We should "keep pace with the times" when we treat others, and have the spirit of "seeing each other with new eyes after three days of separation".

Chinese PinYin : Ding Shi Xiao Ying De Ying Yong