Let profit first, then make profit(xian rang li hou ying li )

In daily life, many people will haggle over whether they buy or sell. Of course, there's nothing wrong with this in itself. We just have to count our days. However, if you want to become rich through business, you must know how to make profits in the market and how to use wisdom to turn profits into profits.

There was a young man named Brad, who grew up in a poor family and made a living by doing small jobs. When he was 20 years old, he began to use the little money he had saved to sell household goods. He specialized in selling small commodities with low profit. He set the price of these commodities at $1.

When Brad bought back these goods, he began to advertise his "one dollar goods" in some magazines. And the products he sells are authentic products of well-known manufacturers, 20% of which are priced at more than $1, and 60% of which are priced at just $1. Most of these commodities are practical and have won the trust of housewives. As a result, soon after the advertisement was published, orders from all over the country came like snowflakes.

However, because of his advertising, his business will lose money more and more, because the purchase price of many of his things is higher than the selling price. However, he has his own plan. When he sends goods to his customers, he will also attach dozens of catalogues of goods between $5 and $100, all of which have a lot of exquisitely printed illustrations. In addition, he carefully attached a blank money order.

In this way, although Brad made some losses in the short-term $1 commodity, he won people's trust and favor in this way. When people are satisfied with a dollar product, they tend to have no doubt about the quality of other things with higher prices. In this way, Brad's loss on the $1 commodity was quickly compensated, and the profit became more and more popular.

Brad's success lies in that he first uses the strategy of giving profit to win the favor of customers, and then skillfully uses his wisdom to turn profit from giving profit.

In fact, there are few stratagems on the road to prosperity. If we can make comprehensive use of them and learn to be flexible, then the day of becoming a rich businessman is just around the corner.

Chinese PinYin : Xian Rang Li Hou Ying Li