Soft hard joint strategy in negotiation(tan pan zhong de ruan ying lian shou ce lue )

The two handed strategy refers to that the person who sings "black face" comes on the stage first. He is arrogant, slow, harsh, tough and stiff, which makes the other party produce great disgust and has offensive and deterrent power. Then, people who sing "white face" come on the stage and treat each other with a reasonable attitude. He is very rational, but he subtly suggests that if the negotiation is deadlocked, then "black face" will appear again. In this case, on the one hand, the negotiator is unwilling to fight the "black face" again, on the other hand, he is infatuated with the "white face" courtesy, and is forced to agree to the "white face" request.

Chinese PinYin : Tan Pan Zhong De Ruan Ying Lian Shou Ce Lue