Have people engaged in sales promotion ever thought about whether you are selling products or the benefits that products bring to customers? We usually think that what we sell to our customers are products, clothes, ties, cosmetics, advertisements, software But it ignores that what customers need is not these products, what customers really need is the benefits brought by the products. Therefore, the key to sales promotion is to show customers what benefits the product can bring them.
According to the observation and statistical research on the actual sales behavior, 60% of the sales staff often confuse the characteristics with the benefits, and can not clearly distinguish; 50% of the sales staff do not know to emphasize the benefits of the product when making sales statements or persuading sales. It is important for sales people to clearly understand the differences between features and benefits when making sales statements and persuading sales.
Chinese PinYin : Qiang Diao Chan Pin De Hao Chu
Emphasize the benefits of the product
What disease symptom is palmar fever. Shou Xin Fa Re Shi Shi Me Bing De Zheng Zhao
What about the trapped elevator. Bei Kun Dian Ti Zen Me Ban
How to overcome the evasive psychology. Ru He Ke Fu Tao Bi Xin Li
How to identify villains. Zen Yang Shi Bie Xiao Ren
Take advantage of celebrities. Qiao Jie Ming Ren Zhi Qi
Persuading people to drink in one go. Yong Yi Gu Zuo Qi De Fang Shi Quan Jiu
Pay attention to the boss and get the appreciation of the boss. Guan Zhu Shang Si De Dao Shang Si De Shang Shi
Choose the right time to visit. Bai Fang De Shi Ji Yao Xuan Ze Hao
The "three eight" rule of women's election fund. Nv Xing Xuan Ji Jin De San Ba Fa Ze
How to prevent family theft in summer. Xia Ji Ru He Zuo Hao Jia Ting Fang Dao
Watch out for fake websites. Jing Ti Lang Pi Yang Pi De Jia Mao Wang Zhan