Modern automobile culture center

Modern automobile culture center

Modern automobile culture center

（Hyundai Motorstudio Beijing）

Established by Hyundai Motor Co., Ltd., it is located in 798 Art District, an art resort in Beijing

It is a cross-border experimental base of automobile culture and art

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Hyundai Auto Culture Center opened in Beijing 798 Art District on November 1, 2017.

Project introduction

Modern automobile culture center is located in the center of 798 Art District, the gathering place of Chinese contemporary art. It is a cross-border experimental base integrating automobile culture and art. The modern automobile culture center takes Chinese contemporary art ecology as the soil, takes promoting the pioneering development of Chinese culture and art as its own responsibility, and combines the concept of "creative energy" in the context of globalization to develop and explore the possibility of China's diversified crossover.

Through continuous innovation in the fields of art, design, science and technology, the modern automobile culture center has launched excellent cross-border exhibitions and rich cultural and educational projects, inviting the audience to think about and challenge the current social situation of contemporary China, and helping to open up a new and excellent way of life.

Cultural orientation

Based on the unique artistic atmosphere of 798, Hyundai Motor Studio Beijing takes "creative energy" as the core to stimulate creative inspiration

We should use cutting-edge technology to collide with contemporary art, explore the possibility of China's multiple cross-border by thinking, stimulate designers, artists, thinkers and the public to have a positive dialogue, broaden people's cognitive boundary of design, art and environment with a forward-looking international vision and grand pattern, and achieve in-depth communication with the audience by enriching the brand connotation, at the same time, we should provide better service To achieve the vision and concept of creating a better future for Hyundai Motor Co., Ltd

Exhibition layout

Art exhibition area

In the core exhibition area of modern automobile culture center, different themes will be selected regularly to ensure that the demand for art is always met.

From November 1, 2017 to February 28, 2018, Hyundai Motor Studio Beijing held an exhibition with the theme of "social mobility: envisioning the journey of people".

From March 23, 2018 to May 20, 2018, Hyundai blue prize 2017 "creativity" award-winning Exhibition "drifting" and "the precariousness" were displayed in Hyundai Automobile Culture Center.

2018.6.8-2018.10.8

, Hyundai blue prize 2017 "sustainability" award winning Exhibition "boating on land" is on display in Hyundai Auto Culture Center.

2018.11.8-2019.02.28

Hyundai Motor Studio Beijing held an exhibition with the theme of future evolution: our shared planet.

From March 22, 2019 to June 23, 2019, Hyundai Motor Studio Beijing held an exhibition with the theme of quasi nature - Biological art, boundary and laboratory.

From July 12, 2019 to October 21, 2019, Hyundai Motor Studio Beijing held an exhibition with the theme of "lying Sophia, mocking ericksa".

From November 19, 2019 to May 28, 2020, Hyundai Motor Studio Beijing will hold a global art exhibition with the theme of "unlimited human beings - the limits and limitations of human beings". The exhibition is a joint exhibition of the three countries, which will be held in Beijing (11.19), Seoul (11.22) and Moscow (11.27).

From June 16, 2020 to September 9, 2020, the award-winning Exhibition "Game Society: Wolf, lynx and ant colony" of Hyundai blue prize 2019 "creativity" was displayed in Hyundai Motor Studio Beijing.

garage

The garage represents the modern automobile's commitment to sustainability and innovation, and calls for people to pay attention to the important role of water in a clean and healthy environment.

Multifunction Room

In the multi-functional public activity area, modern automobile culture center regularly holds various kinds of public activities, which are rich and diverse.

A H U

Advanced air handling units, four filters using charcoal, glass fiber and planting, eliminate more than 99% of the pollution.

Book bar

Carefully selected a series of books related to modern automobile brand culture, contemporary art and travel.

cafe

Hyundai Auto Culture Center provides customers with hot and cold drinks and simple meals.

Project news

On November 1, 2017, the awarding ceremony of the first Hyundai blue prize annual Art Award finals was held in the Hyundai Automobile Culture Center. After layers of selection, five young curators, including Li Jie, Yang Zi, Shen Ruiyun, Li Jia and Su Wei, stood out from 40 candidates. Finally, Li Jia won the Creativity Award and Li Jie won the Sustainability Award.

All experience spaces and art projects, including the modern car culture center and the original Hyundai blue prize, will accumulate and reserve more and more creative energy as a source of inspiration for the sustainable research on the development of contemporary art and better social ideal. Hyundai will continue to make its due contribution to the development and future of China and the global society.

Other cultural experience centers

Since 2014, Hyundai Motor has established a number of brand cultural experience centers (Hyundai Motor studio) in Seoul, Henan, Gaoyang and Moscow.

At the same time, it has signed long-term partnership with many world-class art institutions, including the National Museum of modern art (MMCA), Tate Modern and the Los Angeles Museum of Art (LACMA).

Address: E-1, 798 Art District, A4 Jiuxianqiao Road, Chaoyang District, Beijing

Longitude: 116.4938147121

Latitude: 39.9841339428

Chinese PinYin : Xian Dai Qi Che Wen Hua Zhong Xin