F518 fashion creative park

F518 fashion creative park is the forerunner of creative industry. Through a powerful comprehensive service platform, it gathers the most creative institutions together and fills them with originality and action Up fills in the competitive value of commodities; its appearance will greatly promote the competitiveness of commodities and the quality of people's life, and at the same time, it will also promote the qualitative leap of Shenzhen's "cultural city" and "design city".

F518 fashion creative park

F518 fashion creative park gathers the most creative institutions together through a powerful comprehensive service platform, and fills the competitive value of commodities with original ideas and actions.

Project connotation

F：

It is the forerunner of creative industries;

Through a strong and powerful integrated service platform, it brings together the most creative institutions and fills up the competitive value of commodities with original ideas and actions;

Its emergence will greatly promote the flit of commodity competitiveness and people's quality of life. At the same time, it will also promote the qualitative leap of Shenzhen's "cultural city" and "design city".

518：

May 18 is the international museum day;

May 18 is the annual "cultural fair" in Shenzhen;

518 is the top three of Shenzhen post code;

518m is the total length of the main street of f518 fashion creative park.

Fashion:

Represents a direction;

A special culture;

An avant-garde thought;

An innovation;

It also represents the change of life style;

It implies the birth of a new industry.

Brief introduction of the park

Shenzhen f518 fashion creative park is a key cultural industry project in the 11th Five Year Plan of Shenzhen and Bao'an District. Located in the core area of Bao'an Central District, the park was completed on December 7, 2007, with a total planning construction area of 250000 square meters. The first phase covers an area of about 60000 square meters, with a construction area of about 140000 square meters and a total investment of 350 million yuan. It is composed of six theme areas, apartments and parking lots: Shenzhen creative master No.1 workstation, f518 creative front bank, Shenzhen contemporary art creation library, grade street, f518 creative exhibition center and front Bank Art Hotel.

The park has always been committed to the docking of creative culture and regional industries, industrial upgrading, and actively promoting the construction of regional and park cultural atmosphere. The park has creative R & D team, avant-garde original artists, creative incubation platform, and complete exhibition and communication space, which can effectively realize the creative power of design and art gathering, and strive to become a creative force The vanguard culture of Shenzhen is the wind vane of its progress. The Park focuses on the gathering of designers and artists; takes the establishment of public service platform system as the core; takes the incubation of creative projects as the highlight; and finally forms a cultural and creative industrial park integrating industrial design, graphic design, brand planning, film and television animation, new media services, architectural environment, creative product incubation and artistic creation.

Cultural strategy of the park

Cultural and creative industry will be one of the pillar industries in China in the 21st century. The development of cultural and creative industries is not only related to China's national economic development, industrial restructuring, but also related to China's international cultural competitiveness. We should integrate and develop China's rich, unique and precious cultural resources, transform them into cultural products, and transform them into cultural commodities that can be enjoyed by the whole world through the operation of industrialization and marketization. On the one hand, it can produce huge economic benefits and promote China's economic growth. On the other hand, it will help to improve the cultural quality and character of the whole nation and produce huge social benefits. At the same time, it can spread Chinese culture to the whole world.

Shenzhen f518 fashion creative park will take "science" plus "art" and "technology" plus "creativity" as its overall development strategy; always adhere to the service tenet of "serving regional industrial upgrading and promoting the development of China's cultural and creative industries", and adhere to the service concept of "attracting industries with activities; gathering creativity with services; and driving industries with models". The park will cooperate with domestic and foreign enterprises Cultural and creative R & D institutions work together to promote the prosperity and development of China's cultural and creative industries.

project orientation

Value deduction of global designers and artists

This is because it is a city with the important strategy of "building a city with culture"; it is also known as the "city of design" in the world; it is a city with the development of cultural industry as one of the four major industries; it is the youngest, most dynamic, inclusive city without historical burden in China; it is a city that shows the window of Chinese culture to the world; it is a city with industrial agglomeration and production It is a city full of development space and opportunities; it is the nearest city in the Pearl River Delta where Hong Kong and Macao are most concentrated in sea, land and air.

Function planning

1. Creative master workstation 1

Shenzhen creative masters workstation No.1 is jointly built by Shenzhen f518 fashion creative park and Shenzhen Federation of literary and art circles. It applies to Shenzhen Municipal Government for project approval and formulates targeted preferential support policies. Through the combination of rigorous access standards in the early stage and operation in the later stage, the project brings together the studios of famous artists, designers, writers, musicians, film and animation workers and other creative masters to serve Shenzhen's "cultural city" and add color to Shenzhen's "design city".

2. Qianan Art Hotel

A concept building, which should exist in the drawings, pursues fashionable, avant-garde, exquisite and creative appearance. Combined with the connotation of creative ideas and cultural accumulation, it sets up new thinking, new mode and new coordinates, challenging the traditional hotel concept. Qianan Art Hotel is no longer a place for guests to live when they travel, but a place for guests to dream of living. It is also a stage for global travel creators to interpret the value of wisdom. Each thinker, businessman and traveler leaves precious "footprints", forming a unique core of hotel culture.

The hotel has 280 creative business rooms, 30 SOHO celebrity creative studios, a performance center with 800 people, 12 exhibition halls, 3 large conference rooms, clubs and entertainment centers.

3. Before Shenzhen f518

There are 10 old factories with exposed gray channel steel and red brick walls, and 338 meters of Main Street are dotted with white loft, o'minishop brand exhibition stores, container stores, and unexpected sculptures and public facilities. This is Shenzhen's first "Digital Park" with fiber to desktop. In the post industrial era, more than 120 creative design enterprises, teams and individual studios gather here to become the core of the park's creative power.

4. Shenzhen f518 contemporary art creation Library

Located on the landscape left street of the park, the 338 meter long corridor, 45 6.2-meter-high artists' studios and the small landscape of the park are staggered, filled with the taste of free art creation. Chuangku now has 50 artists, including easel painting, sculpture, installation, behavior, video, music, literature and other new art forms. It is the largest and most influential folk art creation settlement in Shenzhen. Chuangku is based on the promotion and establishment of local avant-garde art, and tries to build a cultural ecology closely related to Shenzhen.

Shenzhen Art Creation Library (hereinafter referred to as Shenzhen Creation Library) was officially established as early as January 1, 2007. It was planned and founded by Shenzhen artist Du Yinghong and participated by Zou Wei, Deng Rongbin, etc. it has a typical folk spontaneous formation attribute.

5. F518 creative exhibition center

Located between the creative front Bank of post-modern architectural style and the taste street of traditional Chinese architectural style, the park is divided into dynamic and static areas. F518 creative exhibition center is a two or three story building with four exhibition areas, one comprehensive hall and one VIP salon. It continuously holds various design exhibitions, art exhibitions, lecture forums, fashion shows, small theater performances, live concerts, art parties, press conferences, order meetings, sand dragon activities, film and television shooting and other activities. The compatibility of the venue, combined with continuous creativity, will make it a never ending exhibition.

6. F518 grade street, Shenzhen

The grade street in the West District of the park is reconstructed from eight 4-storey old factory buildings. The street is 150 meters long. The gray and white color of the street match with the fresh and bright leisure temperament. With the combination of greening and waterscape, it has the charm of Jiangnan Water Town and exudes the fashionable atmosphere. Gallery, bar, coffee bar, Chinese and Western style special catering, wine cellar club, tea ceremony, karaoke square, barbecue night, with music theme bar, outline the creative taste of leisure life attitude.

The park has been committed to the docking of creative culture and regional industry, industrial upgrading, and actively promoting the construction of regional cultural atmosphere. The park's existing creative R & D and design teams, avant-garde original artists, creative incubation platform, and well-equipped exhibition and exchange space can effectively realize the creative power of design and art gathering, and strive to become the wind vane of Shenzhen's avant-garde culture. The Park focuses on the gathering of designers and artists; takes the establishment of public service platform system as the core; takes the incubation of creative projects as the highlight; and finally forms industrial design, graphic design, brand planning, film and television animation

Chinese PinYin : Shi Shang Chuang Yi Yuan