Phoenix Terrace

Chinese channel of Phoenix Satellite TV

synonym

Phoenix TV (another name of Hong Kong Satellite TV) generally refers to Phoenix Chinese TV

Phoenix Satellite TV's brand. The program was launched on March 31, 1996. With the purpose of "closing the distance between Chinese people all over the world", Phoenix TV's goal of Chinese program production is to continuously innovate and surpass itself. It is committed to providing high-quality Chinese language TV programs for Chinese people all over the world. Its "current affairs through train", "Phoenix morning train", "get together with Phoenix TV", "Qiang Qiang three people", "current affairs talk", "cold and warm life" and different kinds of dramas have made Phoenix TV the leader of TV media trend. Phoenix Satellite TV is broadcast to Chinese mainland, Hongkong, Taiwan, Japan, Southeast Asia, Australia, New Zealand and the Middle East twenty-four hours via the satellite of Asia Satellite seven.

Development history

With its huge global market and successful expansion strategy, Phoenix Satellite TV has been able to develop into a multi-media platform

The channel's platforms, including Chinese channel, film channel, information channel, Europe channel, America channel and Hong Kong channel, cover more than 150 countries and regions in Asia Pacific, Europe, Latin America and Africa through asia-7 satellite, eurobird satellite and directechostar satellite live broadcasting platform. In addition, Phoenix Satellite TV also owns phoenix weekly and phoenix.com, making the group a well-known multi-media multinational organization in the international community. The group is also committed to developing diversified business, including forming "Beijing synchronous Advertising Communication Co., Ltd." with Beijing People's radio to expand the domestic broadcast advertising and other business cooperation market.

Phoenix brand

The Chinese program of Phoenix Satellite TV includes representative works of Chinese and foreign TV, and integrates news and information, sports, music and TV series. The program orientation of Chinese channel of Phoenix Satellite TV mainly represents various social and cultural trends in the Asian Chinese region, as well as the audience's life style and taste. It leads the audience to a new audio-visual space with fresh themes, various forms, fresh styles and novel contents.

Phoenix Satellite TV Holdings Limited was listed on the Hong Kong Growth Enterprise Market on June 30, 2000.

new media

Phoenix new media is a cross platform network media wholly owned by Phoenix Satellite TV media group. It integrates the three network platforms of Internet, wireless network and IPTV. With Phoenix network as the flagship, it forms a multimedia portal platform with various graphic information, audio and video streaming media and rich wireless products; Web 2.0 interactive sections such as blog, debate and community provide users with interactive and co dynamic communication space; new generation Internet and wireless technologies such as graphic, audio and video search, RSS, tag and personalized customization meet users' personalized needs, and provide column introduction for Chinese, information, Europe, America, film and Phoenix weekly of Phoenix Satellite TV.

China Mobile's strategic investment in Phoenix Satellite TV has brought huge channel and market advantages to phoenix new media, and vigorously promoted the spread of graphic audio and video content to the majority of mobile phone terminal users. Phoenix new media will break through the definition mode of traditional media services and join hands with China Mobile to create a mobile media serving the global Chinese.

Phoenix honor

Honor of satellite TV

Phoenix Satellite TV has been successful in its eleven years of development. In the survey of Gallup's "Chinese brand recognition", the Phoenix Satellite TV was selected as one of the most famous brands in Chinese mainland, and the only media organization selected.

Phoenix Satellite TV has been shortlisted in the list of top 500 Chinese businessmen held by Asia weekly for six consecutive years;

For six consecutive years, it has been rated as "China's most respected enterprise" and won the honor of "2004 China's 500 most valuable brands";

In 2006, he won the "Asia 500 most valuable brand award". Its creative columns, excellent hosts and commentators are also highly praised and praised by all walks of life.

Fenghuang.com was selected as one of the "five most influential websites in China in 2004" and was selected as the "top 100 commercial websites in China in 2004".

As phoenix new media portal platform, Phoenix has been online for 8 years. With the gradual growth and maturity of Phoenix brand, the mission of Phoenix is also changing. From the simple official website of TV media to the characteristic multi-media and multi platform information portal, fenghuang.com adheres to the spirit of Fenghuang and has made remarkable achievements in China's Internet tide.

Phoenix staff honor

Liu Changle, chairman of the board of directors / Chief Executive Officer of Phoenix Satellite TV, also won awards in various elections. He is known as "media wise", "Chinese enterprise leader", "the most creative Chinese business leader in Asia Pacific" and "global leader of Chinese program suppliers".

In July 2004, Liu was appointed a justice of the peace by the Hong Kong SAR government. In March 2005, Liu was added as a member of the Hong Kong CPPCC National Committee.

In November 2005, Liu was appointed by the Hong Kong government as one of the 40 unofficial members of the economic and Economic Cooperation Committee of the Hong Kong Strategic Development Committee. Since 2005, he has been the chairman of the International Emmy Awards TV Festival. In February 2007, Ernst & Young presented Liu's Ernst & Young Entrepreneur Award China 2006, the media Entrepreneur Award, in recognition of his leadership in Phoenix Satellite TV's outstanding achievements in the field of Chinese media and his visionary leadership and innovation ability.

Phoenix College

Phoenix College of Communication University of China, founded in May 2008, is an advanced education and training college affiliated to Communication University of China jointly established by Communication University of China and Phoenix Satellite TV Co., Ltd.

Phoenix college integrates the advantages of Communication University of China in film and television media education and the brand resource advantages of Phoenix Satellite TV Co., Ltd. in the industry. It takes media education and high-end training as its core business, and aims to cultivate high-end compound talents and Chinese media elites with a global vision. It has made great achievements in program development, content production, scientific research cooperation, social services and other fields We are willing to open up and build Phoenix college into an influential media education institution integrating production, teaching and research.

According to the orientation of "focusing on non academic education and developing degree education appropriately", the college has set up Master of Arts (film and television project management) and master of engineering, and launched a number of international cooperation projects and research projects.

Host Zeng Zimo

Personal experience

Zeng Zimo, a senior host of Phoenix Satellite TV, is very touching and worth seeing.

Zeng Zimo, born in Beijing, was recommended to the Finance Department of Renmin University when he was in the top three of Beijing simulation examination in senior three. One year later, he went abroad to study. He was admitted to Dartmouth College of Ivy League with a high score of 660 on TOEFL, and obtained his bachelor's degree in 1996. After graduation, he worked as an investment bank in Morgan Stanley of Wall Street in the United States. His outstanding performance in two years as an analyst made Zeng Zimo the most dazzling star employee of the company, and participated in the completion of the largest merger and acquisition transaction in history. In 1998, he returned to Hong Kong and joined Morgan Stanley Asia. A year later, he was promoted to manager. In 2000, without any experience in news gathering, she joined Phoenix Satellite TV information station as the anchor of financial programs, playing her career judgment to analyze the global economic situation and the first-hand financial market. In 2001, she interviewed the Fortune Global Forum held in Hong Kong. In 2002, she interviewed the 35th annual meeting of the Council of the Asian Development Bank and the two sessions. Her documentary "our days in North Korea" won the audience's praise. Now he is the host of "economic commanding heights".

Zeng Zimo, a new Chinese girl, has traveled far and wide. The strange and tolerant American culture has accepted her and changed her. She has also changed the American view of Chinese girls in the world's top investment banks. Just when her career seemed to be at the peak of the world, she made an incredible decision, "I don't want to use my life to light up the halo of others on my head." Zeng Zimo is a girl who has enthusiasm and drive for journalism, and has tentacles and judgment for the financial world.

In 1991, he was recommended to Renmin University of China to study international finance. In 1992, he went to the United States to study in Dartmouth College, one of the Ivy League schools, majoring in economics. In 1996, he graduated from Dartmouth College (Ivy League school) in New Hampshire with the highest honor and obtained a bachelor's degree in economics. After graduation, he joined Morgan Stanley, a famous international investment bank, as an analyst. He successively completed more than 70 billion US dollars of corporate acquisition and listing projects in New York headquarters and Hong Kong Branch. In 1998, he returned to Hong Kong and joined Morgan Stanley Asia. A year later, he was promoted to manager. In 2000, without any experience in news gathering, she joined Phoenix Satellite TV information station as the anchor of financial programs, playing her career judgment to analyze the global economic situation and the first-hand financial market. At the end of 2001, he joined Phoenix Satellite TV as the host of Finance and economics programs, including "finance and economics point-to-point", "finance and economics today" and "Phoenix on time broadcast". In the same year, he interviewed "Fortune Global Forum" held in Hong Kong, covering a total of eight topics in three days

Chinese PinYin : Feng Huang Tai