The multicolored City

The multicolored City

Beijing China Resources colorful city is a regional business center project developed and operated by China Resources Land with an investment of 2 billion yuan, with a total construction area of 200000 square meters. The development is divided into two phases. After the full opening of the first and second phases, nearly 300 international and domestic well-known brand merchants will be gathered, integrating six major themes of shopping, catering, entertainment and leisure, children, sports and intelligence. They will be a landmark commercial flagship oriented to family consumption and business consumption, leading a new lifestyle in the region.

Basic introduction

In the first phase of China Resources colorful city, 1800 square meters of Olympic standard ice rink and 13000 square meters of Wal Mart shopping plaza are introduced. In addition, there are nearly 60 brand businesses, such as hot wind, salsa, Watsons, Starbucks, KFC, bread new language, wangxiangyuan, cheap square, spicy temptation, Barbera, etc. In the second phase, the only Snoopy theme park in North China has been built, and some well-known brand merchants such as gap, HM, jackjones, grandma's, youyoutang yuyuuto and xiutianxia have been introduced. Meanwhile, the high-end CGv movie studio has also been put into use simultaneously.

Address: 68 Qinghe middle street, Haidian District, Beijing.

Project location

Wucaicheng is located in the central area of sigucheng, Haidian District, the North Fifth Ring Road and the north side of Qinghe, between Badaling Expressway and Zhongguancun Shangdi Information Industry base, chengqinghe middle street in the north and Maofang road in the East. Qinghe middle street is planned to be an east-west regional main road, 40 meters wide, parallel to Xiaoying West Road, connecting Qinghe bridge of Badaling Expressway (Cuiwei department store) to the East and Shangdi Nankou (Shangdi Hualian) to the West. Transportation is the lifeblood of commercial projects. In today's China Resources colorful city, Metro Line 13 and line 8 are close at hand; Beijing Xinjiang Expressway goes directly to the Fifth Ring Road, and Maofang road will cross the North Fifth Ring Road, through Shuangqing Road, and directly into the core University intensive area in North Beijing. For consumers, the convenience of transportation is the promotion of shopping. With the gradual improvement of the transportation network, the radiation capacity of China Resources colorful city will be stronger and stronger, and the scope of customers will be larger and larger, so that more people around will appreciate the charm of living mall.

Traffic situation

There are three horizontal and four vertical developed transportation networks in the area where Wucaicheng is located

Three horizontal: North Fifth Ring Road, Xiaoying West Road, Qinghe middle street

Four vertical: two expressways: Badaling Expressway and Jingbao Expressway (planned and under construction)

Two main urban roads: Zhongguancun Street and anningzhuang East Road (planned and partially completed)

Wucaicheng also has the support of urban public transport system extending in all directions

800 meters to the west is Shangdi station of Metro Line 13, and Metro Line 8 is about to start construction;

There are many bus stops on the north side of the project and Xiaoying West Road, and there are more than 10 bus lines such as 333, 392, 393, 432, 633, 642, etc.

A bus hub with 15 bus lines will be built in the south of Wucaicheng phase II.

Regional population

Residential population: it is estimated that by the end of 2011, the number of residents around the Wucaicheng project will be about 200000, and the number of original residents will be further reduced and relocated. The further growth of technology-based population and the large number of high-grade businesses will promote a new round of population structure evolution.

Radiation population: Zhongguancun, Shangdi area: including 68 universities, 400000 college students, 230 scientific research institutions, 17000 enterprises, more than 600000 employees, the radiation population of the whole Shangqing area will reach 700000.

project orientation

China Resources Land always adheres to its corporate responsibility for urban development. Therefore, from the planning period, the colorful city project is very forward-looking and super positioning, which is the respect of China Resources Land for people's life, urban development and land value. As a commercial project, Wucaicheng is located in family consumption. Its core competitiveness is the design concept oriented by consumer demand. Through in-depth research on people's lifestyle and commercial consumption demand, it creates a more pleasant consumption experience for customers. Therefore, it is not a traditional shopping mall, but an original living mall.

Living Mall for more Living's brand-new consumption concept strives to achieve the unity of emotional positioning and functional positioning in many aspects of design, investment promotion, operation, promotion and property management, so as to enable customers to realize the upgrading experience from consumers to life, from shopping consumption to non shopping consumption, from convenient shopping to pleasure consumption, from one person's enjoyment to one family's enjoyment, and to create a harmonious environment for people It's a happy, warm, fashionable one-stop living square full of festival atmosphere.

Format planning

China Resources multicolor focuses on providing consumers with a new way of life, turning the previous single shopping experience into a happy experience for the whole family. Here, shopping, catering, entertainment, children, life services are not less.

In order to implement the concept of Living Mall and bring more comfortable shopping experience to consumers, China Resources five color city integrates various resources and carries out high-level comprehensive business planning, bringing together nearly 300 international and domestic well-known brand merchants: HM, guess, gap, Nautica and Tommy Hilfiger, Starbucks, Meizhou Dongpo restaurant, Xiti steak, Haidilao, grandma's house, jiangtaiwuer, Quanjincheng, meikemeijia, youyoutang yuyuuto, Lijia baby, EF kids and other brands all set up shop in China Resources colorful city, which is enough to meet the diversified needs of the surrounding people.

The most beautiful Wal Mart in the world

The 13000 square meter Wal Mart shopping mall is expected to enter in July 2010 and become the largest main store in Wucaicheng. According to Wal Mart's forecast, the average daily passenger flow brought by the supermarket itself can reach 16000. Wucaicheng introduces large-scale comprehensive supermarkets such as Wal Mart to provide convenient and high-quality services to meet the regional daily consumption.

Beijing Olympic standard commercial ice rink

With an ice surface area of 1800 square meters, Beijing's indoor commercial ice rink, which meets the Olympic track standard, can be used as a professional training ground and competition ground. With excellent hardware and software conditions, it deeply attracts the surrounding schools, teenagers and fashion groups. When skating is not only a sport, but also a life experience of releasing physical and mental fatigue and relaxing, ice rink activities will become an indispensable part of the life of the crowd.

Phase II commercial planning: the main store is CGv five-star cinema in South Korea: it is located on the 7th-8th floor of the mall, with a total of seven halls and 1198 seats, including three 3D halls and one vibration hall; phase II will also build the only Snoopy paradise in North China, which will become the base of Snoopy fans in Beijing.

The most anticipated Five Star Cinema in Jingbei

The South Korean CGv cinema in Wucaicheng has filled the gap in China's Silicon Valley. Located in the "super five-star international studio", designed by Korean professional designers, with the design concept of "combination of fashion and high technology". The decoration, equipment, viewing environment and humanized service in the design are all based on the first-class requirements of the market, and with the purpose of "being unique" after many years, we strive to build a unique CGv brand store. Cinema scale: 7 halls with 1198 seats, including 1 vibration hall unique to CGv and more than 3 3D halls.

The only Snoopy children's paradise in North China

The internationally certified Snoopy brand children's paradise has entered the colorful city and built on the top of shopping malls. It has become a new bright spot for Beijing's leisure and entertainment, and children's cartoon image to guide the trend. Just like Snoopy of Shatin new City Plaza in Hong Kong, it will make children in Beijing and even North China forget to return. The theme park integrates functionality and interactivity, and it is a gathering place of Festival parties loved by the whole family

Brand location of Beijing China Resources colorful city phase I Project:

First tier brands: Watsons, bread news, Starbucks, Xiyu, etc

The second floor is Wal Mart, Jinwei manicure, etc

The third floor is Wal Mart, Keduo, tea master

The fourth floor is 5000 square meters real ice skating rink, cheap square, etc

The fifth floor is Barbera, spicy temptation, etc

Address: Jimusaer in the east of Gurbantonggut desert, Changji Prefecture, the desert deep at the junction of Jimusaer county and Fuyun county

Longitude: 87.286054

Latitude: 44.002689

Chinese PinYin : Wu Cai Cheng