Gll Wonton

Gll Wonton

Auspicious wonton is a combination of auspicious and auspicious Chinese food culture tradition and auspicious people's wisdom, courage, innovation and pursuit of quality. It has created a new style of wonton with "tender skin, big size, lots of stuffing and delicious taste". It is popular in Shanghai, in the north and south of the country, in the capital, and famous at home and abroad.

development history

Auspicious wonton focuses on product development, dissemination and promotion. The company has established the commercial development pattern of "small shops, Dalian lock", and has formed the development strategic gradient of "based in Shanghai, starting in the whole country" through product innovation, terminal innovation, management innovation and other development modes, realizing the management mechanism of "production and distribution center and management center" mutual linkage.

"Auspicious wonton" has extended its market to more than 40 cities in China, where it has been welcomed and loved by local consumers. With the operation of the information system and the vivid embodiment of the terminal, this national catering brand will continue to innovate and develop in terms of the number of stores and the scale of the enterprise.

In the new round of development, "auspicious wonton" will continue to deepen the business philosophy of "benefit sharing, risk sharing, brand building and continuous support", use modern business model - franchise, and insist on putting the quality and reputation of products in the first place.

Looking back on the past 12 spring and autumn reincarnations, the lovely auspicious baby has been all over the streets around you. "Auspicious wonton" brand continues to spread, "auspicious wonton" business is booming, "auspicious wonton" people will continue to hot feelings, sincere reputation, sincere service, to create you more satisfied with the "auspicious wonton" brand.

Business layout

Since its inception in 1999, auspicious wonton has been based in Shanghai, facing the whole country and developing its chain business in China. Auspicious wonton chain franchise project carries forward the business philosophy of "benefit sharing, risk sharing, brand building and continuous support", uses modern business model - franchise, and cooperates with franchisees all over the country to build auspicious wonton into a famous brand of chain Chinese fast food.

Through scientific management and operation, auspicious wonton has made considerable and steady development in the past decade. By the end of 2012, Jixiang wonton chain franchise project has expanded to more than 40 large and medium-sized cities including Beijing and Shanghai, forming a regional networking pattern with Shanghai as the center and radiating the whole country, and establishing a good brand awareness and reputation in the whole society. Auspicious wonton, a national catering brand, is liked by more and more consumers. It has been firmly rooted in the Chinese fast food market, with continuous innovation and development.

product

Products include all kinds of large wonton, small wonton, swallow wonton, wonton noodles, cold dishes, drinks and snacks

Brand culture

Product culture

Chinese people have been eating wonton for at least 1500 years. It is said that the inventor of wonton is beauty Xishi of Wuyue. People in Jiangnan area use wonton to commemorate beauty Xishi.

Chinese people eat traditional food with the auspicious meaning of praying for happiness and longevity, and the taste of snacks is more likely to accompany consumers for a lifetime. As a traditional snack, wonton has become a part of people's life through thousands of years of customs.

For Shanghai people, eating wonton is an unforgettable feeling

The chaigan wonton in the streets of old Shanghai is everyone's childhood memory;

This kind of simple but functional snack is called chaigan;

The silk stockings wonton in Shanghai Lane is also written into many literary works together with romantic love stories.

Eating a bowl of hot wonton is the most cordial lifestyle of Shanghai people.

Brand story

Ten years of experience into people's life ten years ago, three young partners with a master's degree background, holding the ideal of carrying forward traditional Chinese food, began the process of entrepreneurship.

In 1999, auspicious wonton opened its first branch on Renmin Road in Shanghai. In order to produce the most delicious wonton, the three business partners could not even care about their home and were committed to providing healthy, delicious, convenient and fast Chinese food for consumers. In May 1999, when Shanghai Shihao Catering Management Co., Ltd. was founded, its Chinese fast food chain brand, auspicious wonton, was widely popular among Shanghai citizens.

Ten years later, eight stores in Shanghai have developed into more than 1000 stores in China. Auspicious wonton has won the favor of consumers in more than 40 cities nationwide by virtue of its large size, thick soup and fresh stuffing. The auspicious store image also becomes more fashionable and bright with the creation of famous designers. The auspicious baby with smiling eyes conveys delicacy and happiness.

With a history of 10 years, auspicious wonton carries many honors, such as famous Chinese snacks, famous Shanghai spots, and gold medal of 2008 Beijing Olympic recommended recipes and dishes exhibition. The auspicious wonton with many varieties and complete fillings makes it possible for diners with various tastes to find their favorite here.

Hand made skin and smooth stuffing, fresh delivery on the day of satiety, no quick freezing

In order to ensure that every shop of Jixiang can provide the same fresh and delicious high-quality wonton, all of Jixiang wonton are produced by order. Fresh raw materials are selected every morning, processed and packaged on the same day, and produced by Jixiang central kitchen in a centralized way. The cold chain distribution system with constant temperature and cold storage is used to deliver the products to all stores before business.

After customers order, the wonton will be cooked in Jixiang's special cooking utensils at constant temperature to ensure that the skin and stuffing of each wonton are complete, fresh and smooth with standard technology.

Auspicious wonton always remember: to provide customers with safe, healthy and nutritious products is the greatest care for customers

Introduction to the founder

The company has more than 60 managers, more than 90% of them have college degree or above. In production, product research and development, network development, marketing, operation management, procurement, finance, human resources and other positions, the staff have strong professional strength.

Chairman and President: Zhang Biao

Bachelor degree in law, EMBA of Shanghai Jiaotong University

Member of the Standing Committee of Shanghai Jing'an District Federation of industry and commerce

Member of fast food Committee of China Cuisine Association

Vice Chairman: Zuo Bing

Master of Business Administration

Vice Chairman: Weng Lianhui

Master of International Finance

Deputy to Shanghai Municipal People's Congress

Member of Luwan District CPPCC

Vice president of Luwan District Federation of industry and Commerce

Vice president of Shanghai Youth Entrepreneurs Association

Director of Shanghai Food Culture Research Association

Executive director of private enterprise association of Luwan District, Shanghai, director of China Chain Operation Association

corporate culture

[mission and vision]

Develop fast food enterprises with Chinese characteristics, build a famous brand of Chinese fast food and build a century old foundation.

Advocate the concept of healthy diet, provide delicious and healthy diet service for the majority of consumers, and promote the scientization and rationalization of modern diet.

[corporate philosophy]

Become the wonton brand in Chinese fast food

We should not only focus, but also be professional; we should not only do a good job, but also be refined; we should not only improve ourselves, but also become the benchmark and even the standard of the industry, and shoulder the responsibility of driving the development of the whole industry.

We have a professional team to study, practice, guide and promote the development of the brand. "Auspicious wonton" condenses the wisdom and sweat of all the auspicious people. We carry heavy social responsibility while managing our brand. The realization of "first brand" is not only the "first" in operation, but also the "first" of social responsibility carriers.

Cultural Interpretation

Easy taste, simple life

Chain industry pays attention to "3S" principle, that is: simple, standard, professional. This principle is the basis for Jixiang to achieve such a scale. Our work is to further deepen this principle into every detail, whether it is process, system, structure or atmosphere. Create a harmonious working atmosphere, pursue the relatively simple organizational structure and process simplification, and ensure the efficiency of management.

In auspicious ten years of development process is also a struggling process, we have a dedicated to build a century brand ideal team; this team has the courage to meet difficulties, has lofty aspirations and ideals; this team has been adhering to the principle of customer satisfaction, let partners satisfied, the practice of indomitable, pioneering and enterprising spirit to today.

Honors

World good honor

In November 2001, he became a member of "Shanghai catering industry association".

In April 2003, it won the title of "2001-2002 Shanghai advanced private enterprise".

In May 2003, it was awarded the civilized unit of Luwan District in 2001-2002.

In September 2003, it was awarded "Chinese fast food chain brand enterprise" by the fast food Committee of China Cuisine Association.

In October 2003, Shanghai Administration for Industry and Commerce identified it as "2002 contract abiding and trustworthy" enterprise and "2002 contract abiding and trustworthy" enterprise

Chinese PinYin : Ji Xiang Hun Tun