Zhejiang merchants Museum

Zhejiang merchants Museum

Under the background of the general strategy of "two innovations" and "two riches" in Zhejiang Province and the return of Zhejiang businessmen, Zhejiang Business museum was jointly established by seven provincial departments including Zhejiang University of technology and industry, Zhejiang Federation of industry and commerce, Zhejiang economic cooperation, Zhejiang Federation of overseas Chinese, Zhejiang Federation of Social Sciences, Zhejiang newspaper group and Zhejiang Radio and television. Taking "the spiritual home of Zhejiang businessmen in the world" as the overall positioning, Zhejiang Business Museum comprehensively displays the "people, things and things" of Zhejiang economy in the past thousands of years, especially the growth process of Zhejiang private economy and the entrepreneurship and innovation history of more than 10 million Zhejiang businessmen in the world since the reform and opening up. It strives to spread Zhejiang business culture, carry forward Zhejiang business spirit, display Zhejiang business achievements, and serve and unite Zhejiang businessmen The main platform of.

Introduction to the Museum

Zhejiang merchants Museum

——The spiritual home of Zhejiang Merchants

Zhejiang businessmen are the unique resources and the mainstay of Zhejiang's national economy. Zhejiang merchants have created great material and spiritual wealth for Zhejiang, China and even the world, and made brilliant achievements that attract worldwide attention.

Zheshang Museum takes the cultural connotation as the basic orientation, follows the principle of "wealth as the table, spirit as the core", carries forward the entrepreneurship and innovation spirit of Everbright Zheshang as the basic idea, adheres to the new business ethics of "not to judge success or failure by wealth, not to judge heroes by success or failure" for planning, design and exhibition, and pays attention to the sense of dynamic, real person, interaction, inspiration and incentive, which is different from the traditional museum The museum has strong attraction and appeal.

Zheshang museum is the exhibition window of Zheshang spirit and image, the education carrier of wealth ethics and entrepreneurial knowledge, the research think tank to promote the transformation and upgrading of Zhejiang economy, and the innovation of discipline construction, talent training and the mode of university serving the society. Zheshang museum is a common spiritual home for tens of millions of Zheshang, and a window to show their entrepreneurship and innovation spirit. It is of great significance to excavate the connotation of Zheshang, carry forward the spirit of Zheshang, spread the culture of Zheshang and build the brand of Zheshang in the new era.

basic function

Function 1: a window and platform to show Zhejiang's strength, spirit and contribution

This is the tangible carrier to carry forward the spirit of Zhejiang and the window to show the image of Zhejiang. Highlight its mainstream status and main melody function, and strive to become a window of Zhejiang Province. Before that, there was no place with this function in Zhejiang, and this project filled the blank. Its basic functions are as follows

1. A platform for Zhejiang businessmen to study, exchange and get together

2. A window for leaders to visit, inspect and display Zhejiang spirit

3. Think tank and database of Zhejiang business research and service

4. The base of youth wealth ethics and financial quotient education

Function 2: the base of wealth ethics education and Entrepreneurship Education

"Money is neither omnipotent nor evil!" We should respect wealth and treat it well. We need to be rational and make wealth more goodwill and constructive, not destructive. At the same time, it is a place for entrepreneurship cultivation, including financial quotient test (a set of software similar to IQ test), management field simulation and entrepreneurship training.

Function 3: think tank for Zhejiang businessmen to promote development and industrial transformation and upgrading

With the changes of global economy and China's macro environment, Zhejiang businessmen have entered a new stage of development. The traditional competitive advantage of Zhejiang businessmen is weakening, and the new competitive advantage still needs to be established and consolidated. The survival, development, transformation and upgrading of Zhejiang merchants are facing new challenges. In this context, it is more important and urgent to strengthen the research on the problems of Zhejiang merchants in the new era, and to carry out research, consultation and service on the hot issues with universality, urgency and trend in the group of Zhejiang merchants.

Development history

Ten million Zhejiang businessmen in the world have no "common spiritual home" yet

Zheshang is the largest, most widely distributed, most powerful and influential investor and operator group in China. The "density" of private enterprises and individual businesses in Zhejiang is the highest in China. In 1998, the all China Federation of industry and Commerce began to release the list of China's top 500 private enterprises. Zhejiang businessmen have been far ahead with obvious advantages over the years. So far, they have won 15 consecutive titles.

Zhejiang businessmen are also the most widely distributed group of businessmen who leave their hometown and live in the north and south of the Yangtze River. He is a real "Zhejiang businessman" who has traveled all over the world. There are more than 6 million Zhejiang businessmen from all over the country and more than 1.5 million people scattered around the world. The total number of Zhejiang businessmen has already exceeded 10 million.

Under the new situation, we should gather the hearts of Zhejiang businessmen, carry forward the spirit of Zhejiang businessmen, build the brand of Zhejiang businessmen, integrate the resources of Zhejiang businessmen, and feed back the development of Zhejiang. Establish an atmosphere and mechanism of interactive development with roots and hearts in Zhejiang, headquarters and culture in Hangzhou, and both inside and outside the province. And a landmark Museum of Zhejiang merchants has become the common expectation of all walks of life.

Official opening

On the morning of October 15, 2013, the opening ceremony of Zhejiang merchants Museum and the launching ceremony of Zhejiang merchants cultural soft power promotion project was held in Hangzhou. Wang Huizhong, deputy secretary of Zhejiang provincial Party committee, and Zhou Guofu, deputy director of the culture, history and Learning Committee of the CPPCC National Committee and the first chairman of Zhejiang Business Museum, attended the opening ceremony and delivered a speech. Zhang Weiren and Chen Naike, vice chairmen of the Provincial Federation of overseas Chinese, were invited to attend.

The museum is located in the old campus of Jiaogong road of Zhejiang University of technology and industry. It has three exhibition halls, 12 plates and an area of 3000 square meters. The bronze carving of "zero kilometer starting point sign of Zhejiang merchants in the world", the famous comic wall of Zhejiang merchants, the national map of Zhejiang merchants and other characteristic contents in the museum, together with more than 1000 pieces of various kinds of material materials collected in the museum, make the visitors still more interested.

The first group of guests of Zhejiang merchants Museum, which is positioned as "the spiritual home of Zhejiang merchants in the world", are Zhejiang merchants who record and treasure the history of innovation and entrepreneurship. Tu Hongyan, chairman of the board of directors of masterly group, introduces the inextricable bond between masterly and silk when she sees the hand-made looms used by the "mother generation"; Zhang Pengfei, chairman of modern United holding group, looks at the 17-year-old landscape painting on the wall of the museum and feels that time flies Zheshang museum is the spiritual home of Zheshang.

46 Zhejiang businessmen gather to help

"After visiting the Zheshang Museum, I feel very shocked. We will contribute our ideas and materials to the Zheshang Museum." Nan Cunhui, member of the Standing Committee of the CPPCC National Committee, chairman of the Zhejiang Federation of industry and commerce, and chairman of Chint Group, said excitedly after his visit.

Xu Guanju, vice chairman of all China Federation of industry and Commerce and chairman of ChuanHua group, said that Zheshang Museum vividly embodies the epitome of the times. Through the "people, things and objects" in the venue, Zheshang's diligent and pragmatic innovative spirit and pioneering spirit are embodied.

In addition to Xu Guanju and Nan Cunhui, 46 Zhejiang business representatives from all over the world, including Tu Hongyan, Ling Lanfang, Hu Jiqiang, Zhang Pengfei and Chen Naike, also gathered to "help".

Establishment of Zheshang public welfare time bank

Zhejiang businessmen who come to the scene will donate public time to Zhejiang merchants Museum. The public service time will be used by Zhejiang merchants themselves as the Volunteer Ambassador of Zhejiang merchants museum to provide public service time such as explanation, lecture, exchange and guidance for Zhejiang merchants Museum. Chen Naike, vice chairman of the Provincial Federation of overseas Chinese, President of the Czech Federation of Chinese businessmen and chairman of Zhejiang Guohe holding group, Zhang Pengfei, President of Zhejiang chamber of Commerce and chairman of modern joint holding group, Chen Ailian, chairman of Wanfeng Aote group, Chen Naike, chairman of heguohe holding and Chairman of the Czech Federation of Chinese businessmen, were awarded the certificate of "Volunteer Ambassador for public welfare of Zhejiang Business Museum" Zhejiang Business Museum donates public welfare time.

"Meet in 2018 - Zhejiang merchants send their dreams to Tibet"

With the title of "Zheshang 2018 my dream", please write down the dream of Zheshang in five years, and seal and store the special utensils in Zheshang Museum. Five years later, on the fifth anniversary of the opening of Zheshang Museum, we will mail them to their respective Zheshang merchants on time (when they come to the scene, they will return them face to face), so that time can witness the glory and dream of Zheshang merchants.

architectural composition

Lobby

Preface, global zero kilometer starting point, smiling face comic Gallery (famous Zhejiang Business comic wall)

Exhibition hall 1

A thousand years of business, a ragged Road, early spring in Qiantang

Exhibition hall 2

Break the ice and set sail, stars shining, chasing the deer in China, sailing all over the world, hero's back

Exhibition hall 3

Public environment, entrepreneurs, heroines, intellectual elites, social responsibility, going to the future

Exhibition hall 1

1、 Millennium Business pulse

Zhejiang has a long history of commercial civilization. Fan Li, the ancestor of the Chinese Shang Dynasty and the prototype of the folk worship of God of wealth, made his career in Zhejiang Province in ancient Yue; Shen Wansan, the legendary businessman, left his hometown Nanxun when he was young; Hu Xueyan, the richest man in the late Qing Dynasty, took Hangzhou as his career base; Nanxun's "four elephants and eight oxen" was as rich as ever; Ningbo Gang was a group of stars, and its influence has never declined.

As the ancestors of Zhejiang merchants, the three main groups are Nanxun merchants, Longyou merchants and Ningbo Merchants, which come from one town, one county and one county respectively. Among them, Longyou business Gang originated first, Nanxun is the smallest, and Ningbo Gang has lasted for the longest time.

In every period of history, no matter the economic vitality, business ideas, or tycoons, Zhejiang is in the forefront of the country. This is also the source and historical necessity of the rise of Zhejiang merchants after the reform and opening up.

2、 The road is in rags

He was born from grass roots and started from scratch

Chinese PinYin : Zhe Shang Bo Wu Guan